Read our reviews

Google
5.0/5
27 Oct 2025
Google - Group 1 Norwich BMW
We had a very good experience with Jake Howe at Group 1 Norwich recently; he kept in regular touch with with us, answered any questions very quickly and looked after us very well on handover day. Thank you, Jake.
Google
5.0/5
24 Oct 2025
Google - Group 1 Norwich BMW
Jake was an excellent sales executive who provided a great experience.
Google
1.0/5
18 Oct 2025
Google - Group 1 Norwich BMW
I went to this branch to get a quote to have a rear seatbelt stalk changed. I was attended to by a dismissive salesman who quoted £650 for the work (despite providing the part) who justified this cost because the seats had to be taken off to attach the stalk. I had the exact same work done for £150 instead at Chigwell BMW.
Google
5.0/5
15 Oct 2025
Google - Group 1 Norwich BMW
I dealt with Brendon to purchase an amazing i5. He arranged the demo to suit, and every part of the process was great, and allowed plenty of time with the hand over. I will be looking to purchase another vehicle soon, and look forward to dealing with him again.
Google
5.0/5
15 Oct 2025
Google - Group 1 Norwich BMW
Google
5.0/5
13 Oct 2025
Google - Group 1 Norwich BMW
Good old fashioned, proper customer service! Long story VERY short, a BMW recall caused an issue on the head unit of my 2011 X3 - not my fault and not the dealers fault, but s*** happens! The whole issue was dealt with very professionally with BMW UK by Alice Shearing. I ended up buying a new (to me) car through James Albon. Both of you, I want to thank you for your efforts, compassion and courtesy that you've shown me during this awkward time for everyone.
Google
5.0/5
12 Oct 2025
Google - Group 1 Norwich BMW
Great friendly atmosphere, with professional but respectful staff. Great dealership, my preferred one among other group 1s around, Essex and Suffolk.
Google
5.0/5
12 Oct 2025
Google - Group 1 Norwich BMW
I recently purchased a new BMW from Group 1, Norwich. Normally, I have trepidation viewing cars due to the pressure applied by some salespeople. However, my experience with Jake Howe at BMW completely bucked that trend. He was very knowledgeable and transparent when discussing all aspects of the BMW range, specifications, costings etc. but more importantly, allowing me thinking time without any added pressure. Emails were also responded to in a timely fashion. Jake was also very polite and personable, it was a pleasure doing business with him. I highly recommend Group 1 BMW Norwich and Jake Howe if you're ever in the market for a BMW. Many thanks.
Google
5.0/5
11 Oct 2025
Google - Group 1 Norwich BMW
Google
5.0/5
11 Oct 2025
Google - Group 1 Norwich BMW
Good

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Norwich located on Forest Way, Dereham Road, Costessey, Norwich in Norfolk.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Norwich offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Norwich BMW – over 100 staff offering excellent service

Whether it's a new BMW or an approved used vehicle, Group 1 Norwich BMW has a vehicle for you. Choose from a range of new models in our 16 car showroom or one of over 70 approved used vehicles, and you'll also get great financing options to choose from too. What's more, with our 23-bay workshop with all the latest technology, Group 1 Norwich BMW will have you back on the road in next to no time.

Approved BMW servicing at Group 1 Norwich BMW

Getting a car repaired can be quite a stressful experience for any driver, but with Group 1 Norwich BMW  being approved by BMW, and only using genuine BMW parts, you can relax safe in the knowledge that your vehicle will be well looked after by our highly skilled and meticulous team. Our workshop is well stocked to ensure vehicles have as little downtime as possible, but there's always the option of a courtesy car while yours is brought back to life.

How to find Group 1 Norwich BMW

Situated in the Costessey area of the city, Group 1 Norwich BMW is well placed for customers in Thetford, Attleborough, Wymondham, Dereham, Great Yarmouth, Lowestoft, Beccles and Bungay. Travelling north on the A47, head for the Norfolk showground. Group 1 Norwich BMW is on Forest Way, a right turn off Dereham Road.