CUPRA Ateca Conquers the Paris Sky

14 Posted: 14th Nov 2019
CUPRA Ateca Conquers the Paris Sky
    • The first racetrack built on a rooftop in the French capital becomes backdrop for a new CUPRA challenge
    • CUPRA Ateca demonstrates its 300hp output on a track built 27 metres in the air featuring a special curve with a 21 degree incline
    • World Touring Car racer Mikel Azcona switches from the CUPRA TCR to the CUPRA Ateca for this unique experience

    CUPRA built a rooftop race track on an eight-storey building in Paris in order to give its Ateca model a unique test run.

    Inspired by racing but designed for the city, the CUPRA Ateca was driven on the sky-high circuit by World Touring Car race-winner, Mikel Azcona.

    Built in just six days, the track stood 27 metres above the streets of Paris and featured a final turn with a 21 degree incline and allowed Azcona to pilot the 300hp Ateca at speeds of up to 120kmh.

    “I've been to racetracks all over the world, but never on one like this with such spectacular views”, admits racer Mikel Azcona.

    The track was constructed within sight of the iconic Eiffel Tower, Paris's most famous landmark.Its 324-metre iron structure can be seen from almost everywhere in the city and, for a few days, the Ateca was its lofty companion.

    With more than a century between them, the Eiffel Tower has crowned the Parisian skies for 120 years, while CUPRA launched the brand's first model just one year ago.

    Far from measuring up to the landmark monument of the French capital, this track will be remembered as the first ever to be built on a rooftop in Paris,

    The Eiffel Tower was built using iron and was a revolutionary centrepiece for the 1889 World's Fair. In comparison, the CUPRA Ateca rolled out into the world of SUVs in 2018 delivering 300hp, which made quite an impression on Azcona during the event: “What impressed me the most is the aggressiveness it displays and its power output, in addition to how agile it is in the curves.”

    It rains an average of 111 days every year in Paris and the Eiffel Tower has withstood the ongoing effects of corrosion on its metallic structure. On a slick track where water also left its mark on this experience, the rain was no impediment for the CUPRA Ateca equipped with 4Drive four-wheel drive. “Driving in the rain was even more amazing, but it had surprising grip on this slippery track - it was incredible,” stated Azcona.

    Every year more than 7 million tourists visit the Eiffel Tower, making it one of the most visited monuments in the world. CUPRA's SUV model also boasts record figures, with more than 7,600 units sold since its launch.


  • A unique experience in facts and figures

    The Eiffel Tower

    • 300 metres (324 with the addition of the aerial)
    • 7,300 tonnes of wrought iron
    • Painted 19 times since 1889
    • Built in 2 years, 2 months and 5 days

    The CUPRA Ateca

    • 300hp – 0 to 162mph in 4.9 seconds
    • Six driving modes
    • More than 7,600 units sold since 2018
    • Accent features in carbon fibre

    Mikel Azcona

    • 23 years old; the second youngest WTCR racer
    • TCR Europe champion in 2018
    • 2019 champion at the WTCR event in Vila Real (Portugal)
Notes to Editor:

CUPRA is an exclusive brand for unique people, designed to captivate customers and meet all car lovers’ expectations of uniqueness, sophistication and performance. In its first year of life, CUPRA sales in 2018 went up by 40% compared to last year, reaching 14,400 units. Along with the launch of new models, CUPRA will also keep the motorsport and racing spirit alive by participating in the TCR series. The CUPRA world is alive and ready to conquer a new group of enthusiasts in close to 280 specialised corners and stores around the world.

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