4 Posted: 4th May 2018
  • The sporty brand takes over from SEAT, which until now sponsored the Italian team in the premier class of the World Championship
  • Andrea Dovizioso and Jorge Lorenzo join the CUPRA team as ambassadors and collaborators of the brand for 2018
  • The sponsorship will be shown this weekend during the Spanish Grand Prix at the Circuito de Jerez
  • CUPRA reinforces its mission to giving a new vision to sportiness and racing
  • CUPRA has become a new sponsor of the Ducati Team in the MotoGP World Championship. The sporty new brand takes over from SEAT, which until now was one of the Italian team’s sponsors. The Ducati Team consists of three-time world champion Jorge Lorenzo from Spain and Italy’s Andrea Dovizioso, who is currently leading the MotoGP standings.

    The partnership between the companies will see them collaborate during the year, as well as displaying the CUPRA logo on the front of the Italian manufacturer’s motorcycle, on the riders’ racing leathers and on the uniforms of team members. Lorenzo and Dovizioso have also become ambassadors of the Spanish brand, driving Leon CUPRAs when off the track.

    CUPRA director of Strategy, Business Development and Operations, Antonino Labate, said: “We are very excited to be a part of this team, which shares our passion for competition. The CUPRA spirit and vision are going to permeate the MotoGP World Championship in collaboration with Ducati; it is a brand we share values with such as design, passion, nonconformity and a clear commitment to innovation and technology.”

    Paolo Ciabatti, Ducati Corse Sporting Director, said: “It gives us great pleasure to continue our collaboration with the Spanish car manufacturer for a second successive year, this time under a new sporting guise of CUPRA. Both of our Ducati Team riders, Andrea Dovizioso and Jorge Lorenzo, will continue to give enhanced visibility to this innovative sporting partnership in their role as CUPRA brand ambassadors and collaborators both on and off the track”.

    This year’s MotoGP World Championship kicked off under the night sky in Qatar on 18 March, and is scheduled to end in Valencia on 18 November. The current calendar features a total of 19 races, which is one more than last year, with the addition of the Thailand GP in Buriram. The Grands Prix are being held in 15 different countries on five continents, with a global audience of over 2 million spectators at tracks all around the world.

    CUPRA is a special brand for unique people designed to captivate customers looking for what the new brand has to offer: Uniqueness, Sophistication and Performance. The time has come for car lovers to get involved with a new brand that meets their expectations. Along with the launch of new models, CUPRA will also keep the motorsport and racing spirit alive by participating in the TCR series. The CUPRA world is alive and ready to conquer a new group of enthusiasts in more than 260 specially selected SEAT dealerships all across Europe.

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