CUPRA PRESENTS ITS FIRST URBAN BICYCLE: SUPERIOR SPORTINESS AND DESIGN WITH THE NEW FABIKE CUPRA

/ CUPRA presents a bicycle that encompasses its distinctive style in collaboration with the FABIKE Projects studio

/ The striking combination of materials and colour make it a one-of-a-kind bike

• CUPRA presents the FABIKE CUPRA, a bicycle for getting around the city that will enable riders to experience the signature style of the brand on two wheels. SEAT is fulfilling its commitment to create a line of products around its flagship thus extending the CUPRA experience beyond the passenger compartment of a car.

  CUPRA is collaborating with FABIKE, an Italian brand with a unique position in the bicycle market. Standing out from its segment for the manual production of its vehicles, FABIKE endeavours to employ the technology of the materials it uses the design and benefits of a high-end racing bicycle and market them to the urban cyclist. With this approach, CUPRA FABILE is an urban bike that will not disappoint even the most demanding road cyclist.

  With the launch of this two-wheel vehicle, CUPRA serves its purpose of creating a new world around its cars; one where it can forge partnerships to design and build unique collections and new products that reflect the character, attitude and values of the brand.

  CUPRA director of strategy, development and business operation Antonino Labate emphasised that “Our inaugural collaboration project highlights our commitment to creating a distinct identity around CUPRA. To this effect, in the next few months we are going to roll out a series of exclusive products that feature the brand’s allure and add to the CUPRA essence.”

  The founder of FABIKE, Fabio Putzolu, who comes from a family with a long cycling tradition in Italy, pointed out that “when we began conversations with CUPRA, they came to us with a stimulating request: to turn our product into something even more unique, exclusive and sophisticated. To achieve this we carried out a considerable research process aimed at obtaining an outstanding combination of colours and materials, such as copper and carbon fibre. And the result is amazing.”

  As with all bicycles manufactured by FABIKE, the new FABIKE CUPRA is made with more than 100 different parts. The bicycles are individually assembled by hand, and take an average of four hours to complete. What makes the FABIKE CUPRA so special is the combination of competition handlebars, hydraulic disc brakes and the single-speed transmission belt, with a carbon fibre frame. This unrivalled bicycle can be bought in FABIKE stores and at the end of the year also in the CUPRA dealership network.