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The All-New SEAT Leon Will Bring Greater Presence to Compact Segment

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The All-New SEAT Leon Will Bring Greater Presence to Compact Segment
    • Boldness, elegance and sportiness key characteristics of all-new SEAT Leon
    • Strong design evolution giving a more purposeful presence to best-seller
    • The all-new SEAT Leon will be revealed at 19:00 GMT Tuesday 28 January 2020
    • Register your interest in the new Leon

    The all-new SEAT Leon is almost here. The brand’s latest vehicle arrives with a strong design evolution that keeps the soul of previous generations of Leon. Its design philosophy connects perfectly with the values of the SEAT brand.

    The all-new SEAT Leon builds on the appeal of its predecessor but with a strong design evolution, giving it a more purposeful presence, aided by its improved dimensions, refreshed front visual, sculpted rear design and smoother lines that connect the two.

    “The all-new SEAT Leon has been designed by our team with courage, simplicity and executed with strength and determination. Simplicity because at SEAT, we believe that most things can be said with just a few lines. Determination and strength because those are some of the attributes that make our cars recognizable seducing at first glance”, said Alejandro Mesonero-Romanos, Director of Design at SEAT.

    The body surfaces have evolved, with stronger shapes creating more shift in the light and colour tone across the body, which together create a more elegant design. This creates a vehicle with a multi-layered, three-dimensional aesthetic.

    The rear character is emphasised by the coast-to-coast LED lights. The sculpted boot is designed to maintain the dynamic personality of the vehicle. Both the lighting system and spoiler create a concept of speed, even when the car is not moving.

    The all-new SEAT Leon has been designed and developed, and will be built at SEAT’s facilities in Martorell.

    The reveal of the all-new SEAT Leon will take place at 19:00 GMT (20:00 CET) Tuesday 28th January 2020.

    REGISTER YOUR INTEREST IN THE ALL-NEW LEON

Notes to Editor:

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. Member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exports the 80% of its vehicles, and is present in 80 countries on all five continents. In 2019, SEAT sold 574,100 cars, the highest figure in the history of the company.

The SEAT Group employs over 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii electric, SEAT’s first 100% electric car, in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focused on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and it is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

Article by
Marketing at Group1
2 months ago
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