New Year. New Audi.
Make the most of 2022 and order yours now.
Explore new cars
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Covid-19 safe collection or home delivery.
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Vehicle tours, finance advice and part exchange appraisals.
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A New Year's resolution worth keeping.
Discover our hybrid and electric range.
The Home of Electric
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We want your Audi.
Audi don't just sell cars, we also buy your pre-loved cars from you.
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Enjoy peace of mind
with an Audi Service Plan.
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Convenience is key.
Save time and hassle when you book your Audi's MOT & Service together.
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At Audi, we mean business.
Discover a range of models and offers to suit your professional needs.
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- Welcome to.. Group 1 Audi
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Trending Audi Models
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TT Coupéfrom £34,200
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New A8from £74,985
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New A8 Lfrom £78,985
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New S8from £102,610
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A6 Avant TFSI efrom £56,405
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Order Online Browse & Buy
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Group 1 Audi Servicing Book a Service
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Group 1 Audi Service Offers
Audi Models
Introducing the new Audi model range.
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![Audi A1]()
Audi A1
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from
£19,805
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from
£19,805
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![Audi A3]()
Audi A3
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from
£23,885
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from
£23,885
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![Audi A4]()
Audi A4
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from
£32,460
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from
£32,460
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![Audi A5]()
Audi A5
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from
£34,790
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from.
£439.00
Per Month
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from
£34,790
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![Audi A6]()
Audi A6
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from
£39,950
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from.
£479.00
Per Month
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from
£39,950
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![Audi A7]()
Audi A7
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from
£51,895
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from
£51,895
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![Audi A8 New]()
New Audi A8
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from
£74,985
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from
£74,985
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![Audi Q2]()
Audi Q2
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from
£24,125
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from.
£269.00
Per Month
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from
£24,125
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![Audi Q3]()
Audi Q3
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from
£31,265
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from
£31,265
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![Audi Q4]()
Audi Q4
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from
£42,540
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from
£42,540
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![Audi Q5]()
Audi Q5
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from
£41,445
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£469.00
Per Month
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from
£41,445
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![Audi Q7]()
Audi Q7
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from
£54,070
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from
£54,070
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![Audi Q8]()
Audi Q8
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from
£67,050
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from
£67,050
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![Audi TT]()
Audi TT
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from
£34,200
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from
£34,200
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![Audi R8]()
Audi R8
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from
£129,785
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from
£129,785
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![Audi e tron]()
Audi e-tron
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from
£61,275
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from
£61,275
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![Audi e tron GT]()
Audi e-tron GT
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from
£81,915
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from
£81,915
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![Audi RS e tron GT]()
Audi RS e-tron GT
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from
£112,965
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from
£112,965
Audi Dealer in Essex, Hertfordshire & London
Welcome to Group 1 Audi
Each one of our ten showrooms are populated with Audi enthusiasts, just like you. Our highly trained team has the expertise to match our passion. Whatever it is that you need to know about, our Audi experts have the answer.
Whether you are a private motorist, a business customer or are eligible for an Audi car through the Motability scheme, we are here to help you. Our aim is to help you find your perfect Audi model.
Explore our range of new Audi cars where you will find the latest models, each available in a variety of trims. Our fine selection of manufacturer-approved used Audi vehicles offer Audi excellence at affordable prices.
Take advantage of our flexible finance packages, which have been tailored to help more people experience the joys of Audi motoring. From new car offers to business offers, we strive to provide you with the best for less.
Motability customers can experience Audi excellence too. Our Audi Motability offers lets you exchange your government funded mobility allowance for an Audi that suits you. Benefit from our Test Drive Plus service and we will bring the car to you.
We believe in automotive excellence, which is why we deliver the total servicing package across all of our Audi centres. From MOTs to repairs, our expert Audi-trained technicians will guarantee that your Audi leaves in optimum shape.
Here at Group 1 Audi, we are here to help with your queries. Whether you would like to discuss your dream Audi or would like to book a test drive, our team of friendly trained Audi enthusiasts are ready to help you discover your next Audi adventure.
Please don’t hesitate to get in touch with us via our website or by phone. Alternatively, come and visit us at one of our ten Audi dealerships across Essex, Hertfordshire and London.
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New Cars
Discover the exciting New Car range from the Audi A1 to the Audi R8
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Book a Service
Keeping you on the road worry free!
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Approved Used Cars
Browse through over 1049 nearly new and used vehicles in stock.
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Vehicle Valuation
How much is your car worth?
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News
The latest motoring news from Group 1 Audi
Group 1 Audi Timeline
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May 2000Whetstone Audi
Whetstone Audi opened in 2000, along with Finchley Road Audi it became one of the original M25 Audi centres.
´00 -
Jun 2000Finchley Road Audi
Finchley Road Audi opened its doors for the first time in 2000. In 2006, along with Whetstone Audi and Hatfield Audi, the business was purchased by Spire Automotive and as a collective became known as the M25 Audi Group.
´00 -
Aug 2002Stansted Audi
In 2002 the Essex Audi Group was born with the purchase of it's first centre, Stansted Audi. Previously known as Stortford Audi, the acquisition saw both a change of name and the relocation of the centre to it's current site along Start Hill. In 2015 the centre underwent a major refurbishment and extension project which saw the showroom double in size.
´02 -
Apr 2003Chelmsford Audi
Chelmsford Audi joined the Essex Audi Group in 2003.
´03 -
Dec 2005Southend Audi
In 2005 the Essex Audi Group expanded further with the purchase of two businesses within the county. Southend Audi was originally located along Comet Way in Southend however in 2007, following a temporary relocation to Wickford, the centre moved to a purpose built facility at its current site on the A127 adjacent to the Rayleigh Weir. In 2013 the showroom was refurbished to make it the modernised area it is today.
´05 -
Dec 2005Harold Wood Audi
Harold Wood Audi was brought into the Essex Audi Group alongside Southend Audi at the end of 2005. The centre based just inside the M25 comprised of a Showroom situated on the A12 and a separate Aftersales centre located nearby. The latter underwent refurbishment in 2015, whilst in 2017 the showroom received a dramatic overhaul when it became an accredited Audi Sports centre.
´05 -
Jan 2006Hatfield Audi
Hatfield Audi opened in 2006 in its prominent position along Great North Road with a building housing both the Sales and Service departments. In 2017, a building just two doors down was reworked into a state-of-the-art Aftersales centre and meant the workshop facilities could double in size. This expansion also saw a complete rebuild of the original centre, creating a new 13 car showroom which is at the forefront of Audi centre innovation in the UK.
´06 -
May 2006Chingford Audi
In 2006, Chingford Audi was acquired by the Essex Audi Group.
´06 -
Jul 2007Watford Audi
Watford Audi was the last to join the M25 Audi centres however its purchase saw it become the flagship store and headquarters for the group.
´07 -
Jun 2008Audi Approved Colchester
In 2008, the Essex Audi Group had centres in all areas of the county bar the North-East corner so the decision was made to find a suitable location to open a franchise in Colchester. The original Audi Approved Used showroom and service centre, which was on Wimpole Road, opened in June of that year. In May 2015 the centre had outgrown this facility and so relocated to a revamped showroom along Ipswich Road..
´08
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98 %
of Group 1 Audi customers would recommend to their friends and family.
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From my first interaction until the car purchase, Paul has been helpful and knowledgeable with all the matters. He took care of all the documents and process of purchase seamlessly. I will recommend Colchester Audi for used car purchase as they have quality cars.
Mr Swatin Shetty
26th January 2022
Audi Approved Colchester
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Norwich Audi were great because the reception staff were so lovely, really welcoming, kind and helpful. They looked after my children while I viewed cars, made them special hot chocolates and when I came to collect the car seemed excited for me, they were absolutely wonderful. I gave Tom a tough job as I had very specific requirements and a very short time frame, he delivered on all of them and his follow up service has been great. I loved my Audi experience and it has made me realise that my dad was right - I should always buy from a main dealership because even though it might be a bit more expensive, the service and the standards are worth every penny. Thanks Audi, I'll definitely be back!
Mrs Jordana Allen
26th January 2022
Norwich Audi
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My experience at Norwich Audi was memorable because the good and courteous service received
Mr W
26th January 2022
Norwich Audi
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The staff at Lowestoft Audi were good because they covered everything and professional and efficient
Mrs Anne Lovell
25th January 2022
Lowestoft Audi
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I had a great experience at Audi Approved Colchester because they are a very professional team, who are also very human and take time to understand your needs and wishes. Charlie Abbot was the salesman that worked with me to arrange my purchase. He is a very personable and approachable chap, that helps to demonstrate the companies friendly and professional service. He was polite, very quick to deal with any questions and kept me informed during the whole process. All members of the team that I had communication with at the showroom, were also great to deal with and made me feel welcomed as a customer. Thank you Charlie and team for a great experience.
Mr E
24th January 2022
Audi Approved Colchester
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My experience at Norwich Audi was memorable because the presentation by sales person was excellent. He explained each & every aspect of the Finance. Delivery of vehicle was amazing. Overall my experience was completely satisfactory.
Mr Ashutosh Bajpai
24th January 2022
Norwich Audi
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My experience at Harold Wood Audi was memorable because of the way they treat their customers, and the amount of work they put in answers all the questions asked.
Mr Jeevan Sounder Rajan
24th January 2022
Harold Wood Audi
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I was happy with the service at Southend Audi because of Ricardo and how professional he was.
Mr Justin Gomersall
24th January 2022
Southend Audi
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I'd recommend Harold Wood Audi to anyone because the service is impeccable and I was very happy with Dan and the service I got.
Mr Jake Mason
24th January 2022
Harold Wood Audi
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The experience at Stansted Audi was good because they have provided excellent customer service. Special thank you to Jack who was very helpful throughout the whole process. Very happy with the new car :) Highly recommended.
Mrs H
23rd January 2022
Stansted Audi
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I'd recommend Harold Wood Audi to a friend because Saad was absolutely fantastic keeping me updating while awaiting handover and the handover he did was brilliant. He went though every bit of information, answered questions I didn’t even know I had and overall was very friendly, welcoming and provided top notch service. I did have a few issues at the beginning with one salesman who originally was looking after me where he was quite dismissive to my questions and promised a pick up date despite the vehicle not being booked in at the service centre two days after this date. This salesman then went off sick so Saad took over and couldn’t have been happier with his service. Him and the car were the only reasons we stayed with this purchase and didn’t walk away after the messing around we had with the previous sales person. Overall, fantastic experience once Saad took over and would 100% be back again and would recommend friends and family to do the same.
Miss Laura Drew
23rd January 2022
Harold Wood Audi
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My experience at Stansted Audi was memorable because the salesperson Callum Shepherd really helped us a lot. Taking time to explain all aspects of buying a new car journey from beginning to end.
Mrs Elizabeth Murphy
23rd January 2022
Stansted Audi
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I had a great experience at Chingford Audi because Ian Mcilhargey was very help as he was when i bought my daughters car from you last year, well done Ian.
Mr Michael Finlay
23rd January 2022
Chingford Audi
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I was pleased with Audi Approved Colchester and would recommend them because they were friendly, clear and efficient
Dr Rebecca Adams
23rd January 2022
Audi Approved Colchester
