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Welcome to Group 1 Automotive

Here at Group 1 Automotive, we’re here to make car buying easy. Whether you’re buying a new or used car or van, we make the purchasing and ownership journey enjoyable and convenient. Plus, we ensure peace of mind with approved servicing and repairs for worry-free ownership.

Our official retailers in the East and South East of England offer a diverse collection of vehicles, from high-performance brands like Audi and BMW to everyday favourites like Kia and ŠKODA. From premium used Land Rovers to the latest Ford models – there’s a vehicle for everyone.

Our expert team is dedicated to offering top vehicle deals and flexible finance options. Even after you’ve got your vehicle, you join the Group 1 Automotive family, with access to our full aftersales care, including approved servicing and repairs by our qualified technicians using genuine parts.

At Group 1 Automotive, you can benefit from an exceptional service no matter what you require. Customer service is our number one priority.

Group 1 Automotive Timeline

Mar 2007

Group 1 Automotive is founded in the UK

In 2007 the UK operation of Group 1 Automotive was founded as we acquired our first BMW & MINI Dealerships based in Brighton, Hailsham & Worthing

´07
Mar 2010

Acquisition of Farnborough & Hindhead BMW

Farnborough and Hindhead BMW & MINI become part of Group 1 Automotive, now representing both brands across Hampshire and Surrey.

´10
May 2012

Essex Audi become part of Group 1 Automotive

Essex Audi is made up of six Audi dealerships covering Chelmsford, Chingford, Colchester, Harold Wood, Stansted, Southend and surrounding areas.

´12
Feb 2013

Think Ford is founded

Originally part of Inchcape the Farnborough, Guildford, Wokingham and Bracknell Ford Centres become part of Group 1 Automotive in 2013 and the Think Ford name was born.

´13
Dec 2014

Acquisition of Elms Group

In 2014, the Elms Bedford, Cambridge & Stansted BMW & MINI Centres become part of Group 1 Automotive, now representing both brands across Bedfordshire, Cambridgeshire and Hertfordshire.

´14
Feb 2016

Spire Automotive join Group 1 Automotive

Spire Automotive become part of Group 1 Automotive in 2016 representing Audi, BMW, MINI, VW Commercial, SEAT and SKODA across Hertfordshire, London and Essex.

´16
Jun 2017

Beadles Group is acquired

Beadles joins Group 1 Automotive and brings over 100 years of trading experience, Beadles represents Jaguar, Land Rover, VW, Kia, SKODA, Vauxhall and Toyota across Kent, Surrey, Essex and Hertfordshire.

´17
Mar 2018

Group 1 Automotive add Mercedes-Benz & Smart

Originally part of the Robinsons Motor Group, the acquired centres are based in Norwich, Peterborough, Cambridge, Bury St Edmunds and Kings Lynn, with Smart representation at Cambridge, Norwich and Peterborough.

´18

Accident Repair Centre Norwich
Norwich, Norfolk, NR2 4TQ
Audi Approved Colchester
Colchester, Essex, CO4 0HQ
Audi Approved Lowestoft
Lowestoft, Suffolk, NR33 7NA
Chelmsford Audi
Chelmsford, Essex, CM2 5PX
Chingford Audi
Chingford, London, E4 8JA
Citroën Peterborough
Peterborough, Cambridgeshire, PE1 5YS
CUPRA Hatfield
Hatfield, Hertfordshire, AL9 5JN
CUPRA Ipswich
Ipswich, Suffolk, IP1 5NY
Finchley Road Audi
West Hampstead, London, NW3 6LT
Group 1 Assured Basingstoke
Basingstoke, Hampshire, RG21 6YL
Group 1 Assured Billericay
Billericay, Essex, CM12 9ET
Group 1 Assured Farnborough
Farnborough, Hampshire, GU14 7QW
Group 1 Assured Hailsham
Hailsham, East Sussex, BN274BT
Group 1 Assured Ipswich
Ipswich, Suffolk, IP1 5NY
Group 1 Assured Kings Lynn
King's Lynn, Norfolk, PE30 4NB
Group 1 Assured Lowestoft
Lowestoft, Suffolk, NR33 7NA
Group 1 Assured Maidstone
Maidstone, Kent, ME20 7UB
Group 1 Assured Norwich
Norwich, Norfolk, NR4 6ET
Group 1 Assured Norwich Central
Norwich, Norfolk, NR2 4TQ
Group 1 Assured Peterborough
Peterborough, Cambridgeshire, PE1 5YS
Group 1 Assured Southend
Southend, Essex, SS9 5NG
Group 1 Assured Swanley
Swanley, Kent, BR8 8NJ
Group 1 Assured Wokingham
Wokingham, Berkshire, RG40 3JS
Group 1 Bedford BMW
Bedford, Bedfordshire, MK41 0GL
Group 1 Bedford MINI
Bedford, Bedfordshire, MK41 0GL
Group 1 Borehamwood BMW
Borehamwood, Hertfordshire, WD6 2BT
Group 1 Borehamwood BMW Aftersales
Borehamwood, Hertfordshire, WD6 1LT
Group 1 Borehamwood MINI
Borehamwood, Hertfordshire, WD6 2BT
Group 1 Borehamwood MINI Aftersales
Borehamwood, Hertfordshire, WD6 1LT
Group 1 Brighton BMW
Brighton, East Sussex, BN41 1YH
Group 1 Brighton MINI
Brighton, East Sussex, BN41 1YH
Group 1 Cambridge BMW
Cambridge, Cambridgeshire, CB23 6EF
Group 1 Cambridge MINI
Cambridge, Cambridgeshire, CB23 6EF
Group 1 Farnborough BMW
Farnborough, Hampshire, GU14 6TL
Group 1 Farnborough BMW Aftersales
Ash Vale, Surrey, GU12 5QF
Group 1 Farnborough MINI
Farnborough, Hampshire, GU14 6TL
Group 1 Farnborough MINI Aftersales
Ash Vale, Surrey, GU12 5QF
Group 1 Ford Basingstoke
Basingstoke, Hampshire, RG21 6YL
Group 1 Ford Farnborough
Farnborough, Hampshire, GU14 7QW
Group 1 Ford Guildford
Guildford, Surrey, GU1 1TB
Group 1 Ford Newbury
Newbury, Berkshire, RG14 7HT
Group 1 Ford Wokingham
Wokingham, Berkshire, RG40 3JS
Group 1 Hailsham BMW
Hailsham, East Sussex, BN27 3UA
Group 1 Hailsham MINI
Hailsham, East Sussex, BN27 3UA
Group 1 Hatfield SEAT
Hatfield, Hertfordshire, AL9 5JN
Group 1 Hindhead BMW
Hindhead, Surrey, GU26 6FZ
Group 1 Hindhead MINI
Hindhead, Surrey, GU26 6FZ
Group 1 Ipswich SEAT
Ipswich, Suffolk, IP1 5NY
Group 1 Jaguar North West London
Staples Corner Business Park, London, NW2 7JP
Group 1 Jaguar Sidcup
Sidcup, Kent, DA14 6PB
Group 1 Jaguar Southend
Rochford, Essex, SS4 1GP
Group 1 Jaguar Watford
Watford, Hertfordshire, WD17 2JX
Group 1 Kentish Town BMW Aftersales Centre
Kentish Town, London, NW5 3EX
Group 1 Kentish Town MINI Aftersales
Kentish Town, London, NW5 3EX
Group 1 KIA Coulsdon
Coulsdon, Surrey, CR5 2AR
Group 1 KIA Maidstone
Maidstone, Kent, ME20 7UB
Group 1 Land Rover North West London
Staples Corner, London, NW2 7JP
Group 1 Land Rover Sidcup
Sidcup, Kent, DA14 6PB
Group 1 Land Rover Southend
Rochford, Essex, SS4 1GP
Group 1 Land Rover Watford
Watford, Hertfordshire, WD17 2JX
Group 1 Lowestoft SEAT
Lowestoft, Suffolk, NR33 7NA
Group 1 Ruislip BMW Aftersales
South Ruislip, Middlesex, HA4 0NU
Group 1 Ruislip MINI Aftersales
South Ruislip, Middlesex, HA4 0NU
Group 1 Southend BMW
Leigh on Sea, Essex, SS9 4XX
Group 1 Southend MINI
Leigh on Sea, Essex, SS9 4XX
Group 1 Southend SEAT
Leigh on Sea, Essex, SS9 5NG
Group 1 Stansted BMW
Bishop's Stortford, Hertfordshire, CM23 2BT
Group 1 Stansted MINI
Bishop's Stortford, Hertfordshire, CM23 2BT
Group 1 Toyota Maidstone
Maidstone, Kent, ME20 7UB
Group 1 Toyota Medway
Gillingham, Kent, ME8 0PZ
Group 1 Van Centre Chelmsford
Chelmsford, Essex, CM1 3BH
Group 1 Van Centre Colchester
Colchester, Essex, CO4 5XB
Group 1 Van Centre Dartford
Dartford, Kent, DA1 1JT
Group 1 Van Centre Norwich
Norwich, Norfolk, NR2 4LX
Group 1 Van Centre Peterborough
Peterborough, Cambridgeshire, PE1 5YS
Group 1 Volkswagen Bromley
Bromley, Kent, BR1 4JS
Group 1 Volkswagen Chelmsford
Chelmsford, Essex, CM1 3BH
Group 1 Volkswagen Colchester
Colchester, Essex, CO4 5XB
Group 1 Volkswagen Dartford
Dartford, Kent, DA1 1LN
Group 1 Volkswagen Lowestoft
Lowestoft, Suffolk, NR33 7NA
Group 1 Volkswagen Maidstone
Maidstone, Kent, ME20 7TQ
Group 1 Volkswagen Norwich
Norwich, Norfolk, NR2 4LX
Group 1 Volkswagen Peterborough
Peterborough, Cambridgeshire, PE1 5YS
Group 1 Volkswagen Romford
Romford, Essex, RM3 0GU
Group 1 Volkswagen Sevenoaks
Sevenoaks, Kent, TN14 5PA
Group 1 Volkswagen Southend
Southend, Essex, SS2 6XR
Group 1 Watford BMW Aftersales
Watford, Hertfordshire, WD24 7RY
Group 1 Watford MINI Aftersales
Watford, Hertfordshire, WD24 7RY
Group 1 Worthing BMW
Littlehampton, West Sussex, BN16 3FH
Group 1 Worthing MINI
Littlehampton, West Sussex, BN16 3FH
Group 1 Škoda Colchester
Colchester, Essex, CO4 5XB
Group 1 Škoda Maidstone
Maidstone, Kent, ME20 7UB
Group 1 Škoda Norwich
Norwich, Norfolk, NR2 4UY
Group 1 Škoda Southend
Leigh on Sea, Essex, SS9 5NG
Harold Wood Audi
Romford, Essex, RM3 0YD
Harold Wood Audi (Service Centre)
Romford, Essex, RM3 0HU
Hatfield Audi
Hatfield, Hertfordshire, AL9 5JN
Mercedes-Benz of Bury St Edmunds
Bury St Edmunds, Suffolk, IP32 6NH
Mercedes-Benz of Cambridge
Cambridge, Cambridgeshire, CB5 8SH
Mercedes-Benz of Kings Lynn
King's Lynn, Norfolk, PE30 4NB
Mercedes-Benz of Norwich
Norwich, Norfolk, NR2 4TN
Mercedes-Benz of Peterborough
Peterborough, Cambridgeshire, PE7 8JA
Norwich Audi
Norwich, Norfolk, NR7 0TA
smart Cambridge
Cambridge, Cambridgeshire, CB5 8SH
smart Norwich
Norwich, Norfolk, NR2 4TN
smart Peterborough
Peterborough, Cambridgeshire, PE7 8JA
Southend Audi
Rayleigh, Essex, SS6 7UQ
Stansted Audi
Bishop's Stortford, Hertfordshire, CM22 7DW
Watford Audi
Watford, Hertfordshire, WD25 8HL
Whetstone Audi
Whetstone, London, N20 0PT

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97 %

of Group 1 Automotive customers would recommend to their friends and family.

The experience at Hatfield SEAT was good because of our sales person Chloe. She explained everything clearly, she took her time with us and it didn't feel like she was rushing us to get the deal done as soon as possible to move on to the next sale. She was far from your typical sales person and in fact the Hatfield team seemed a far cry from the stereotype, which was refreshing.

Read More Mr T 26th September 2023 CUPRA Hatfield
I was pleased with Group 1 Southend Land Rover and would recommend them because their service was helpful and supportive.

Mrs Marquis 26th September 2023 Group 1 Land Rover Southend
Group 1 Volkswagen Chelmsford were fantastic because of ant bronze the salesman showed enthusiasm and courtesy when making the deal 10 out of 10 for mr ant bronze

Mr Ronald Hoadley 26th September 2023 Group 1 Volkswagen Chelmsford
The experience at Group 1 Volkswagen Maidstone was great because we experienced great service from Lucie, she made everything very clear and helped us buy our dream vehicle.

Mrs Jessie Hetherington 26th September 2023 Group 1 Volkswagen Maidstone
I had a great experience at Watford Audi because I knew exactly what I wanted to purchase. Richard the sales exec, was extremely accommodating and helpful. Very personable and I felt the sale was streamlined.

Miss Sarita Allison 26th September 2023 Watford Audi
I'd suggest Norwich Audi to a friend because the level of care I was given from the inquiry of the vehicle, I was dealt with Eden Bird. She was so nice, I was given a high level of customer service and for an additional touch, she gave my son a new teddy bear which was delivered in our new Audi Q5. The whole process was very smooth, I was given the price which I had in my budget to having the vehicle being delivered ‘free of charge’. I am located over 3 hours away but having said that, it’s certainly a nice touch. I would definitely recommend Norwich Audi. Thank-you so much my wife absolutely adore’s our new car!

Read More Mr Sanjeevpal Rai 26th September 2023 Norwich Audi
I'd suggest Group 1 to a friend because the service was impeccable. Every stage of the purchase was seamless. Staff were friendly and knowledgeable. 10/10

Mrs Sarah Constant 25th September 2023 Group 1 Volkswagen Dartford
I'd recommend Group 1 Ford Basingstoke to a friend because my initial contact from inquiry to purchase was 1st class

Mr Gary Barnett 25th September 2023 Group 1 Ford Basingstoke
Staff at Hatfield Audi are friendly and approachable. Kaz in particular was knowledgeable about cars and finance options on offer. Kaz is very responsive with queries and goes above and beyond to ensure customer is satisfied. Would definitely recommend!

Read More Miss Nylah H 25th September 2023 Hatfield Audi
I am really impressed with Group 1 Toyota Maidstone. I purchased and collected my used vehicle at the start of September, and even though they were extremely busy with the new 73 plate registration collections they took the time to help me with my purchase, were very thorough, friendly and informative throughout the process. I was very impressed by the Sales Manager (Jack?) and particularly with his team member Danielle who helped with the pre-sales, handover and after-sales experience. Danielle met all her commitments, explained things clearly and even gave me a courtesy call a few days after I collected my vehicle. I would not hesitate to purchase another vehicle from this dealership again. Excellent!

Read More Mr Tonkin 25th September 2023 Group 1 Toyota Maidstone
Stansted Audi were really helpful and overall I'd recommend. As Audi approved dealership they have to sell cars with at least 3mm tire tread and in my case front tires were less than that, so they replaced them to brand new. All 4 tires were Michelin and when they replace front tires to brand new, they put Kumho brand tires, much lower brand and quality tires. Although overall they done their job - changed tires to brand new, I got lower quality/cheap brand tires. I would not give 10/10 for this, rather good 8 as they decided to save few pounds on tires.

Read More Mr S 25th September 2023 Stansted Audi
I'd recommend Stansted Audi because excellent and pleasant communication and service.

Mr Justinas Norkus 25th September 2023 Stansted Audi
Finchley Road Audi staff were good because they were attentive and welcoming. Very helpful.

Miss M 25th September 2023 Finchley Road Audi
The experience at Group 1 Volkswagen Romford was fantastic because the staff and Gary were friendly and knowledgeable, he explained everything to us. Showed us cars even had to drive us to the post office to sort DVLA papers, We will definitely recommend them

Read More Mrs Dana Cadogan 25th September 2023 Group 1 Volkswagen Romford

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