The Group 1 Audi Winter Event.

27th December 2025 – 11th January 2026.

Book an Appointment

Wishing you a Happy New Audi.

Join us between 27th December - 11th January for an exciting New Year Sale Event packed full of exceptional savings, enhanced benefits and high-spec models.

If you’ve been looking for the perfect time to change your car, then that time is now. Start the new year with a new drive and enjoy an extra £500 part-exchange bonus when you trade in your existing vehicle against a New or Approved Used Audi.¹

Don’t miss out, contact the team at your local Group 1 Audi centre to secure your appointment now.



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What’s included in the Group 1 Audi Winter Event?

  • New car offers
    Benefit from savings on the RRP on selected models, and finance deposit contributions of up to £11,500 when you purchase with Solutions PCP at up to 8.9% APR Representative.²

  • Approved Used benefits
    Enjoy peace of mind with over 150 comprehensive checks, 12 months’ Warranty and 12 months’ Roadside Assistance as standard. Plus, up to 2 Years’ Servicing for only £99.³

  • Exclusive Group 1 Audi savings
    Take advantage of our limited-time event offers, including £500 part-exchange bonus1, and enhanced ‘Manager’s Special’ deals on selected vehicles in stock⁴. 

  • Immediate delivery
    Choose from over 2,00 New and Approved Used Audi models in our Group stock, available to drive away today.

Secure your next Audi for 2026 for less. Find out how much your current vehicle is worth with our instant online valuation tool here and start your search now.



Out with the old and in with the Used.

Enjoy a whole lot more when you part-exchange your existing vehicle for an Approved Used Audi. Not only will you be spoilt for choice with the wide-range of high-specification models we have in stock, you’ll also be overwhelmed by the exceptional package of benefits, whether that’s the standard cover or with our enhanced finance offer.

  • £250 contribution towards your finance deposit if the car is under 3 years old, and £500 contribution if the car is over 3 years old⁵

  • Up to 11.9% APR Representative if the car is up to 12 months old, or 13.9% APR Representative if the car is over 13 months⁵

  • Up to two years' Servicing for only £99, worth £355³

  • Selected Approved Used e-tron models also come with a free of charge Ohme home EV charger worth £925

  • Plus, all the usual benefits including 12 months Warranty and Roadside Assistance plus more.

Browse over 1,000 Approved Used vehicles in our Group 1 stock and find your perfect Audi today.

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New year, new you, new Audi.

If our current stock line-up doesn’t take your fancy, then why not take advantage of our new car offers to pre-order yourself a custom-built Audi for March delivery. Our sales team are now taking factory orders for new 26-plate registrations, so there’s never been a better time to secure your dream Audi, at an even dreamier price with our Winter Event savings.

And, if you’re not sure what Audi is right for you then why not pop in for a test-drive6. Our team will be happy to show you the growing Audi model line-up, and help you make a more informed decision behind the wheel.

Explore our latest new car offers and book a test drive below.



Terms and conditions apply. Applicable to vehicles ordered between 27th December 2025 and 11th January 2026, and delivered by 16th January 2026. Exclusions may apply. Offers may be varied or withdrawn at any time without notice.

1.    £500 part-exchange bonus valid when you trade in your existing vehicle and purchase a qualifying used vehicle between event dates 27 December - 11 January and delivered by 16 January 2026 at participating Group 1 Automotive UK retailers. The £500 bonus will be added to the part exchange valuation agreed at the time of transaction (valuation provided is valid for 7 days). A full appraisal of the part exchange vehicle will be carried out by Group 1 to determine its value. The part-exchange bonus offer is in addition to existing manufacturer Used Vehicle offers accurate at time of release 12/2025. The part exchange vehicle must have been owned by the customer for a minimum of 6 months prior to the order date with a minimum value of £3,000 and maximum mileage of 100,000.  The part exchange vehicle must be roadworthy with a valid MOT and be free from any major mechanical issues or accident damage. Any outstanding finance must be settled by the customer before or as part of the transaction. Available to retail customers only, aged 18 or over. Subject to status and availability. Group 1 Automotive reserve the right to withdraw, amend, or extend the offer at any time. No cash alternative.
Not all vehicles are eligible for part exchange – your existing vehicle must meet Group 1 criteria. A full appraisal of the part exchange vehicle will be carried out by Group 1 to determine its value. Part exchange vehicle must be UK-registered, be owned by current owner for the last 90 days and not have any outstanding finance. Exclusions and vehicle eligibility restrictions will apply to the part exchange of your vehicle. Group 1 is under no obligation to make an offer to part exchange your existing vehicle, if we choose to do so, it will be subject to T&Cs, inspection and further enquiries. Offer is a discount off the total purchase price of the 'Approved Used' vehicle. Applicable customer saving is applied to the purchase price of your vehicle. Available at participating Group 1 Retailers only. Offer available for all retail purchases (eg cash purchases, in conjunction with Personal Contract Plan (PCP) or Personal Contract Hire (CH)) and can be used in conjunction with other retail offers. Cannot be claimed retrospectively against previous orders. Not available to fleet customers. No cash alternative.

2.    Terms and conditions apply. 18 or over. Subject to status. Ordered by 5th January 2026 from participating Centres. Indemnities may be required. Subject to changes in vehicle or equipment prices. Freepost Audi Financial Services. Audi Contribution amount shown consists of a contribution towards the retail cash price and a contribution towards the finance deposit (please see Audi Centre for details). Group 1 Retail Limited trading as Group 1 Audi is authorised and regulated by the Financial Conduct Authority as a credit broker. We may introduce you to Audi Financial Services, MK14 5LR or a panel of select lenders for your finance needs. We do not charge our customers any fees for this service and introductions do not amount to independent financial advice. These lenders will typically pay us a commission for introducing you to them either as a fixed fee or a fixed percentage of the amount borrowed. The amount of commission does not influence the amount of interest you pay. You can request from us the amount (or likely amount) of any commission payable to us in good time before the agreement is made. For full details of our commission disclose statement, see link in the navigation below.

3.    Service Plan covers: 1 x Oil Service, 1 x Inspection Service with replacement Pollen Filter and up to 2 MOT's. Excludes engines 4.0L and above, A8 and fully electric vehicles. Servicing must be carried out in line with the requirements of the service schedule at an Audi Authorised Repairer. Additional work, including wear and tear, is excluded. Terms and conditions apply. Freepost Audi Financial Services. Values shown are illustrative and maybe subject to change due to product price variations. Servicing value £355 based on used A1 model equivalent servicing combining £245 for an oil service and £155 for the inspection, plus £54 for a MOT, minus £99 customer upfront payment. The value of Services may increase depending on age and model.

4.    Subject to availability at participating Group 1 Audi centres. Exclusions may apply. Offer may be varied of withdrawn by Group 1 without prior notice at any given time.

5.    With Solutions Personal Contract Plan. 18s+. Subject to status & availability. £500 deposit contribution on used battery electric vehicles only, over 3 years old. £250 deposit contribution on used petrol, diesel and battery electric vehicles up to 3 years old. Ordered by 05/01/2026 from participating Centres. Indemnities may be required. May be varied or withdrawn at any time. Freepost Audi Financial Services.

6.    Subject to eligibility, terms and conditions. 18+. Booking may be required. Exclusions may apply.

Spire Automotive Limited T/A Finchley Road Audi, Hatfield Audi, Watford Audi & Whetstone Audi; Robinsons Autoservices Limited T/A Norwich Audi & Audi Approved Lowestoft; and Hodgson Automotive Limited T/A Chelmsford Audi, Chingford Audi, Audi Approved Colchester, Stansted Audi, Harold Wood Audi & Southend Audi, are Appointed Representatives of Barons Autostar Limited which is authorised and regulated by the Financial Conduct Authority (FRN 685296). Group 1 Retail Limited T/A Cheshire Oaks Audi, Macclesfield Audi, Stockport Audi, Swindon Audi & Tetbury Audi, is authorised and regulated by the Financial Conduct Authority (FRN 312637). Each firm is a Credit Broker not a Lender. When you choose to arrange your vehicle finance through Group 1, we will introduce you to our preferred Lender at a fixed interest rate. We do not charge our customers any fee for this service and introductions do not amount to independent financial advice. The lender will pay us a commission for introducing you to them either as a fixed fee or a fixed percentage of the amount borrowed. Information on the amount and calculation of this commission will be provided prior to the lender introduction. Terms & Conditions apply. Guarantor may be required.