The Ultimate Upgrade Event.

4-8 September.

Upgrade your BMW and get rewarded.

 



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4-8 September.

Join us at Group 1 BMW for The Ultimate Upgrade Event, happening 4- 8 September. When you purchase a brand new BMW, you’ll receive £500 worth of John Lewis Vouchers* to spend however you choose.

Don’t miss this exclusive opportunity to drive away in your perfect BMW - with something extra, on us. Book your appointment using the form below.

Here’s what to expect at The Ultimate Upgrade Event:

  • £500 John Lewis vouchers with every new BMW purchase

  • Wide selection of the latest BMW models in stock

  • Finance options available to suit your needs

  • Complimentary refreshments during your visit

  • Exclusive in-store offers from 4-8 September only

Book your appointment using the form below.

At Group 1 BMW, we pride ourselves on delivering a premium experience every step of the way - from your first test drive to handing over the keys to your ultimate driving machine. Our knowledgeable team is here to help you find the perfect BMW and make the upgrading your current BMW effortless.

Browse Our Range


New BMW Offers View our selection of offers on new BMW cars at Group 1 View New BMW Offers
Used BMW Cars For Sale View our selection of used BMW cars at Group 1 View Used BMW Offers
BMW Service and Repair BMW Servicing Offers, MOTs, Repairs, Parts & Accessories View BMW Servicing
Contact Us Find your nearest Group 1 BMW dealership Find Your Nearest BMW Dealership

Terms and Conditions

*£500 John Lewis Voucher offer is only available on BMW new cars that have been purchased from 4 to 8 September 2025 and delivered by 31 December 2025 at Group 1 BMW. Retail customers only. Physical voucher will be provided at point of vehicle handover by a sales executive or sales manager. One voucher per customer only. Customers will be required to sign a form when they collect their voucher as acknowledgement that they have received it. Not available for cash alternative. Gift cards will expire 24 months from the date it was purchased. 

 ^Spire Automotive T/A Group 1 Borehamwood BMW; Barons Automotive Limited T/A Group 1 BMW Bedford, Cambridge, Farnborough, Hindhead, Stansted, Brighton, Worthing & Hailsham; Fairfield Garage (Leigh on Sea) Limited T/A Group 1 Southend BMW; and Soper of Lincoln Limited T/A Group 1 Lincoln BMW are Appointed Representatives of Barons Autostar Limited which is authorised and regulated by the Financial Conduct Authority (FRN 685296). Group 1 Retail Limited T/A Group 1 BMW Chelmsford, Ipswich, Norwich, Reading & Colchester, is authorised and regulated by the Financial Conduct Authority (FRN 312637). Each firm is a Credit Broker not a Lender. When you choose to arrange your vehicle finance through Group 1, we will introduce you to our preferred Lender at a fixed interest rate. We do not charge our customers any fee for this service and introductions do not amount to independent financial advice. The lender will pay us a commission for introducing you to them either as a fixed fee or a fixed percentage of the amount borrowed. Information on the amount and calculation of this commission will be provided prior to the lender introduction. Terms & Conditions apply. Guarantor may be required.