New and used car sales, servicing and MOTs
Welcome to Group 1 BMW Farnborough located on 105 Farnborough Road, Farnborough, Hampshire GU14 6TL.
Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.
You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.
It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
- Online valuation
- Contact details
- Drop-off
- Secure payment
Group 1 BMW Farnborough offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:
- Genuine BMW Parts covered with a minimum 1 year warranty
- A courtesy car, collection and delivery service, or lift, subject to availability
- A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
- Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
- Personalised video of your vehicle inspection from your technician
- 0% APR finance and spread the cost of repairs with our service plans
Trusted by customers for many years
We're committed to giving our customers more
Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind.
Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.
Discover more reasons to choose Group 1 below.
Read our reviews
1 Sep 2026
Three attempts to talk to the service team, auto system cut me off twice then on the third attempt the system put me through to 'sales'. Utterly useless system!
1 Sep 2026
I used to be a fan of BMW. It appears that they just a name now. The quality has gone. I recently had a problem with my motorbike. One dealership messed up a job that ended up costing me a lot of money. I took it to another dealership who were very good but the job still cost me over £2000. When I got in touch with BMW Customer Service they were worse than incompetent. I would never buy another BMW again. I think the only way to go is Japanese with cars and bikes. Like a lot of European manufacturers the quality just isn’t there anymore. And with regard to the Customer Service at BMW headquarters I have never met such a bunch of idiots in my life. Absolute disgrace from a company with such a history.
26 Aug 2026
Beautiful BMW dealership, designed well. David Seal, our salesman, was very kind and accommodating! He was all smiles, kind and happy. He DIDNT make the mistake of many other salesmen by being pushy or unfair and he DID come off as knowledgeable, patient and to the point which is what we wanted. We actually asked to have the car and sell ours same day and they managed it. Some calls had to be made but it was all sorted. Jack Langley there was also a massive help, he done the paperwork with us and finance; he was very friendly and happy too. The ladies on reception were both very lovely and offered us beverages immediately! Honestly couldn't have had a better experience. And, the car was as advertised and we love it!
25 Aug 2026
24 Aug 2026
Don't reserve a car online - getting your money back is a nightmare! Reserved a car on 9th August online, cancelled on 10 August, and still waiting for my money to be refunded despite multiple calls. Each time the story is that it is being put through 'now' and it will take a week. My advice would be to only reserve through the sales person without any money changing hands!
22 Aug 2026
It has been upgraded with a very nice interiors. The staff is very friendly and helpful, there is no hard sell.
21 Jul 2026
I held off with this review for a little while. I contacted group 1 after seeing a fairly new x6 for sale. I was told it was "immaculate" any marks get address before sale ect. When negotiating, the price was the price but a "free wash and detail with ceramic coat" was thrown in. So an mot, valeting and ceramic coat was not feasible in 2 days before collection but was assured it would be. Upon collection and unveiling of the car, it was clear there were several marks/scratches and small imperfections in various places, after 160 mile round trip I wasn't please. Even worse was the polish/ceramic coating had been rushed and probably done in an hour. There was polish left in the gaps between panels. The response from the advisor was "shall we just refund it then" which wasn't the attitude I was expecting after spending so much money on a virtually new car (3yrs 9,000 miles). My previous x6 was in better condition externally. This then cost me £1100 for a proper detail and ceramic coating to be applied, the detailed apparently sees this all the time from the main dealers. Overall I wouldn't recommend buying from here and I wouldn't return even if there was a car cheaper than the rest.
8 Jul 2026
I am now on my 2nd iX1, and I must say the experience at Group 1 BMW Farnborough is excellence. Many other brands could learn a lot from this dealership. Many thanks Simon for your kind help. Always a pleasure to do business with you folks.
6 Jul 2026
Bad experience. Was I just unlucky? I saw a car on a Sunday. Drove nicely. Bar a few stone chips and road rash it was pretty good cosmetically. I was pressured to pick it up by Tuesday due to usual end of the month sales figures nonsense. Not a big deal. I turned up Tuesday to collect the car after getting the train in to find damage on both doors that was not there on the Sunday. Both doors had dings on the edge and scrapes. It basically looked like both doors had been opened onto a brick wall with some force. The salesman looked shocked and to be honest I don't think he knew anything about it. His focus was getting as many cars out as possible due to end of month. He admitted that the damage I saw was not there on Sunday upon initial viewing. This means either the service or valet department are absolutely shocking in the care they take with their cars. I was not offered any compensation for my train tickets and time off work despite asking. They also hung onto my 10k deposit for 5 working days despite constant chasing. In contrast, everyone I actually spoke to were nice and professional. The showroom is a nice place to be.