New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Farnborough located on 105 Farnborough Road, Farnborough, Hampshire GU14 6TL.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:

  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Farnborough offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Read our reviews

Google
5.0/5
14 Oct 2026
Google - Group 1 Farnborough BMW
Fantastic service , very professional highly recommended, no hard selling , would use again
Google
5.0/5
14 Oct 2026
Google - Group 1 Farnborough BMW
We recently visited BMW Group 1 to explore a car, and we had a wonderful experience! A special mention to Danielle Davenport whose hospitality was truly outstanding. She was welcoming, friendly, and made us feel comfortable throughout our visit. Her excellent customer service and the way she attended to us made the entire experience even better. Thank you, Danielle, for making our visit so pleasant. Exceptional hospitality like yours really makes a difference! Highly recommend. 😊
Google
5.0/5
14 Oct 2026
Google - Group 1 Farnborough BMW
Had a great experience at BMW Group 1 showroom. The team was welcoming and professional, and Richard and Danielle Davenport were particularly helpful, knowledgeable, attentive, and proactive throughout. They made the whole process smooth and enjoyable. Excellent customer service all around!
Google
5.0/5
12 Oct 2026
Google - Group 1 Farnborough BMW
Google
5.0/5
11 Oct 2026
Google - Group 1 Farnborough BMW
Dami provided excellent service in the reception.
Google
5.0/5
11 Oct 2026
Google - Group 1 Farnborough BMW
I had a lovely experience at Group 1 BMW today. David and Danielle were both incredibly friendly, welcoming and helpful, making the whole visit very enjoyable. The test drive was also a pleasant experience. I’m currently considering changing my car and would definitely be happy to return. Thank you, David and Danielle, for such a positive experience!
Google
5.0/5
10 Oct 2026
Google - Group 1 Farnborough BMW
I would like to say how lovely and helpful the receptionist was. She was friendly, welcoming and made the whole experience so much easier. Her customer service was excellent, and she is a real credit to BMW. It’s always nice to be greeted by someone so polite and professional. Thank you for making me feel so welcome Danielle!
Google
4.0/5
9 Oct 2026
Google - Group 1 Farnborough BMW
Popped in to look at the new i3.. Danielle’s hospitality was first class..
Google
5.0/5
8 Oct 2026
Google - Group 1 Farnborough BMW
Danielle was very welcoming and friendly.
Google
5.0/5
4 Oct 2026
Google - Group 1 Farnborough BMW
Dani was kind friendly and welcoming great assest to the showroom