Read our reviews

Google
5.0/5
25 Aug 2026
Google - Hatfield SEAT
love this place and all the staff who work there very helpful and polite.
Google
5.0/5
24 Aug 2026
Google - Hatfield SEAT
Excellent Service which was care free with sales rep Islam to help me along the way!
AutoTrader UK
1.0/5
6 Aug 2026
AutoTrader UK - Hatfield SEAT
DO NOT BUY !!! Shocking customer service sold a broken car dealer warranty useless they will not fix it !! Bought an all electric CUPRA BORN 2022, from day one charging issues now Four months on massive charging issues they refuse to try and fix as they know CUPRA BORNS have well known common charging faults, how can I drive a car if the battery is empty !!! They have been no help at all I have tried to fix it for Four long months all the fault finding pairing resetting the car systems everything they haven’t helped at all it’s still under warranty but the WARRANTY IS MEANINGLESS the fact they are the main dealer seems to make it worse where else can you go costing me an extra £100 a month and I’ve had to get cabs and trains and borrow cars as they car just don’t wanna charge !! BE WARNED WHO YOU TRUST NICE WORDS WONT FIX YOUR CAR !!
Google
5.0/5
27 Jul 2026
Google - Hatfield SEAT
Visited for a Service for my Cupra. Nice people, straightforward process , good communication and felt very well looked after by the staff. Thanks
Survey
5.0/5
22 Jul 2026
Survey - Hatfield SEAT
This was my first time to attend, Cupra Hatfield, it was a pleasant experience, the car went for a service and everything was explained when it was returned,.
The infotainment system wasn't working when I arrived, it was when I left,
Overall a pleasant experience
Survey
5.0/5
20 Jul 2026
Survey - Hatfield SEAT
All representatives were professional, friendly and efficient.
After an initial mix up on how long the service + other recalls would take representatives arranged a courtesy car free of charge which I really appreciate.
Although this service was slightly more expensive than other high street providers, the value is more than worth it.
Survey
5.0/5
19 Jul 2026
Survey - Hatfield SEAT
Staff always courteous and efficient and explain works undertaken in a clear concise manner.
Google
5.0/5
15 Jul 2026
Google - Hatfield SEAT
Naz is the guy! Very helpful, patient, would definitely recommend
Survey
5.0/5
3 Jul 2026
Survey - Hatfield SEAT
Good service and excellent cleaning. Looked like new
Survey
5.0/5
29 Jun 2026
Survey - Hatfield SEAT
I took my car in for a service. The service was friendly and efficient and the car was ready sooner than expected despite being cleaned following the service

 

New and used car sales, servicing and MOTs






Welcome to Group 1 Hatfield SEAT located on Great North Road, Hertfordshire.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a SEAT test-drive, book an SEAT service or MOT, value your current SEAT or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell my car to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your SEAT at a competitive price:

  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 Hatfield SEAT offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine SEAT Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used SEAT, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used SEAT cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service. 

Discover more reasons to choose Group 1 below.