Catch a Glimpse of CUPRA's All Electric Concept Car

• The brand’s all-electric concept represents the vision of CUPRA 

  •  The high-performance vehicle accentuates the sleekness of a sports coupe, with the presence of an SUV
  • The CUPRA Concept will make its world debut at this year’s IAA Frankfurt International Motor Show

  CUPRA is combining high performance with advanced powertrain technology and sophisticated, emotional design to align with its vision of the brand’s future. Its all-electric concept car will be shown at IAA Frankfurt in September.

  Uniting the silhouette of a four-door crossover with the presence of an SUV and the sleekness of a sports coupe, CUPRA unveils its vision of the future with an exclusive concept. It is the first CUPRA road car to use a 100% electric powertrain and its proportions are accentuated and emboldened by this zero-emission vision.

  The vehicle’s exterior mixes uniqueness and sophistication, bringing athletic proportions and a new kind of energy to the segment. The front of the vehicle is a balance of both aesthetics and performance, with each vent providing efficiency increases to allow the vehicle to drive further, and the illuminated CUPRA logo that sits low, providing a focal point, emphasising its electric powertrain.

  At the rear, with no need for exhausts, the diffuser provides functional aerodynamics, but also creates an emotional feeling of performance, enhanced by the elegant rear light, that spans the width of the vehicle, and incorporates the CUPRA logo.

  The CUPRA Concept will make its world debut at this year’s IAA Frankfurt International Motor Show.

CUPRA is a special brand for unique people, designed to captivate customers and meet all car lovers’ expectations of uniqueness, sophistication and performance. In its first year of life, CUPRA sales in 2018 went up by 40% compared to last year, reaching 14,400 units. Along with the launch of new models, CUPRA will also keep the motorsport and racing spirit alive by participating in the TCR series. The CUPRA world is alive and ready to conquer a new group of enthusiasts in close to 280 specialised corners and stores around the world.