CUPRA Pairs With the World Padel Tour Until 2021
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The brand is the new sponsor of the professional padel circuit
- CUPRA will be present at six international padel tournaments in 2019
- The brand will be the premium sponsor of all official WPT competitions for the next three years
- The CUPRA Ateca, the new official car of the circuit, will be on display next to the centre court at each WPT event
After incorporating four of the world's best padel players into its team, CUPRA has reinforced its presence in the sport, becoming the Official International Partner of the World Padel Tour (WPT) for the next three years.
CUPRA will be present at six 2019 WPT events as part of the new partnership: London Exhibition (3-4 July), Portugal Padel Master (14-22 September), Brussels Exhibition (27-29 September), Paris Challenger (30 September-6 October), London Padel Master (14-20 October) and Mexico Padel Open (25 November-1 December).
The agreement was finalised this Wednesday at the CUPRA central offices by SEAT President and chairman of the Board of Directors of CUPRA Luca de Meo and CUPRA Director of Strategy, Business Development and Operations Antonino Labate, as well as WPT CEO José Luis Serrano and the circuit’s general director, Mario Hernando.
A unique pair until 2021
In 2020 and 2021, CUPRA will become the premium sponsor of the circuit and will attend all national and international tournaments.
With this move, the sporty, competitive spirit that CUPRA transmits on and off the racetrackis now transferred to the padel court, with a plan to promote the already popular raquet sport worldwide.
"CUPRA and the World Padel Tour are two budding success stories that have conquered car and sport lovers since their inception. We both want to help padel in its international expansion, and playing on the same side is the best formula to ensure victory", said SEAT president and chairman of the Board of Directors of CUPRA Luca de Meo.
World Padel Tour CEO José Luis Serrano welcomed CUPRA’s arrival to the circuit: "Nowadays, for a competition to be important, it must associate with equally relevant companies. At WPT we believe that our alliance with CUPRA is strategic; we have closely followed the brand’s evolution and progression in Spain and internationally, and we believe it has a spectacular future that we would like to be a part of for many years."
CUPRA takes the court by storm
Last May, CUPRA broke into the sport,assembling a unique team of ambassadors, with Fernando Belasteguín, Pablo Lima, Alejandra Salazar and Ariana Sánchez representing the brand.
The four players have sported the CUPRA logo in all WPT tournaments since the beginning of the 2019 season.
Padel has significantly grown in popularity in recent years. In addition to becoming the second most widely practiced sport in Spain with more than five million players, it is also the fastest growing sport in Europe, and is seeing triple-digit growth.
At the wheel of the CUPRA Ateca
Padel fans will be able to enjoy the CUPRA Ateca during all matches, with it being on display next to the centre court at each event.
The CUPRA Ateca, introduced at the end of 2018, was the first model launched by CUPRA. With nearly 5,000 units being sold since its introduction, the CUPRA Ateca has been key to the success of the new brand, which has seen 10,300 cars delivered in the first five months of 2019.
The CUPRA Ateca is equipped with a two-litre petrol powered TSI engine featuring four cylinders, direct injection and turbocharger, which delivers 300 hp and 400 Nm of maximum torque. Coupled with a seven-speed DSG gearbox and 4Drive all-wheel drive, the CUPRA Ateca was developed by car lovers for car lovers who enjoy a sophisticated, personal, sporty and refined lifestyle.
CUPRA is a special brand for unique people, designed to captivate customers and meet all car lovers’ expectations of uniqueness, sophistication and performance. In its first year of life, CUPRA sales in 2018 went up by 40% compared to last year, reaching 14,400 units. Along with the launch of new models, CUPRA will also keep the motorsport and racing spirit alive by participating in the TCR series. The CUPRA world is alive and ready to conquer a new group of enthusiasts in close to 280 specialised corners and stores around the world.
