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SEAT Continues to Break Sales Records

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SEAT Continues to Break Sales Records
    • SEAT UK sold 5,680 cars this July, an increase of 36.4% compared with July 2017
    • Year-to-date, 41,594 SEAT cars sold in the UK – an uplift of 23.5%
    • SEAT currently has a 2.8% market share in the UK
    • The best result in SEAT’s history with 342,700 cars delivered globally from January to July
    • SEAT’s global sales in July rose sharply by 35.7% to reach more than 52,000 vehicles

    SEAT UK kicked off the second half of the year at record-setting pace, posting a figure of 5,680 cars sold in July 2018.

    This represented an increase of 36.4% over July 2017 meaning SEAT UK has achieved its seventh consecutive month of record growth. Its market share for July stood at 3.5% - up 0.9 percentage points compared to the same time last year.

    With a year-to-date market share of 2.8%, against a UK car market drop of 5.5%, SEAT continues to outpace the market and consolidates its status as the UK’s fastest growing volume car brand.

    The Arona continues its successes from the first half of the year, with 1,451 sales in July. Meanwhile, the Ibiza continues its popularity with 1,073 sales in July, an uplift of 27% compared with last year. SEAT’s Ateca posted sales of 144 – up 4% versus July 2017 in a busy SUV marketplace.

    Richard Harrison, Managing Director of SEAT UK, said: “SEAT UK’s seventh consecutive sales record – despite the UK car market still in overall decline year-to-date – is yet another exceptional result by all the team here at Head Office, as well as our Dealer Network, that firmly establishes us as the UK’s fastest growing volume car brand. With the upcoming launches of Tarraco SUV and CUPRA Ateca yet to come, it looks like a great 2018 for SEAT UK!”

    SEAT continues to post record sales across the globe
    Following the best first half results in the history of the brand, SEAT deliveries went up in July by 35.7% compared to the same month in 2017, reaching a total of 52,700 vehicles sold (2017: 38,900). With this result, SEAT posted the best month of July in the history of the company, surpassing the previous record figure set in 2001 (46,200 units).

    From January to July this year, SEAT sold 342,700 vehicles, which represents a 20.1% increase over the same period in 2017 (285,400) and achieved its highest sales volume in the first seven months of a year. The previous record was set in the year 2000 (324,400 units).

    SEAT Vice-President for Marketing and Sales, Wayne Griffiths, said: “the increase in sales since January keeps us in the lead of the fastest growing volume brands in Europe. SEAT is posting record volumes thanks to the offensive of models including the Ateca and the Arona. One out of every three cars we are currently selling is an SUV, and this figure is going to go up in the next few months with the consolidation of the Arona and the launch of the Tarraco”.

    The results obtained for this July were supported by a sharp increase in most of the markets where SEAT is present, many of which grew by more than 20%. Spain is the leading market with 72,900 vehicles sold (+16.0%). In addition, SEAT is the leading brand in the country and the Leon and the Ibiza are the most widely registered models. Germany is SEAT’s second-largest market, posting a rise of 26.4% and sales of 71,400 cars. France, which contributes the fourth highest sales volume to SEAT (18,900), is one of the fastest growing markets, after posting an increase of 23.2%, as is Italy (14,200; +27.1%).

    In other European markets such as Austria (13,700; +24.0%), Belgium (6,900; +45.4%), Portugal (6,800; +22.2%) and the Netherlands (5,700; +26.6%) sales also went up by more than 20%. The increase is even more prominent in Algeria, where SEAT has so far delivered 12,900 vehicles this year, which is 11,700 more than the first seven months of 2017.

    Operating profit also increased
    In the first half of 2018, thanks to the commercial success registered, SEAT’s operating profit went up by 62.7% compared to the same period in 2017, reaching a historic record figure of 212 million euros. The addition of the Arona to the SEAT model line-up is one of the key factors leading to this result, and the company’s turnover also achieved record levels after going up by 14.5%, reaching 5,786 million euros.

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