Group 1 Audi Finchley Road

I recently purchased an Audi A3 Sportback from Chris at Audi Finchley Road, and I was extremely impressed with the service I received. Chris was helpful, knowledgeable, and completely professional throughout the process, without ever putting any pressure on me. His calm, caring, and capable approach made the entire experience seamless from start to finish. Although I live an hour’s drive from Finchley Road, I would not hesitate to return to Chris when it is time to replace this car. I would highly recommend him to anyone looking for an honest, capable, and efficient salesperson who genuinely makes the buying experience straightforward and stress free.

I would strongly recommend that anyone considering purchasing a vehicle from Finchley Road Audi carries out thorough checks and carefully considers their options before committing to a purchase. Unfortunately, my experience with Finchley Road Audi has been extremely disappointing. Having purchased a new vehicle, I encountered an issue within just a few days of taking delivery. This was particularly frustrating given that I had made what I expected to be a significant and reassuring purchase from an Audi dealership. The vehicle was subsequently inspected by a qualified Audi technician at Watford Audi, and I have included the diagnostic report for reference. I have also retained and included correspondence from the sales manager, Ahmed, regarding the matter. I believe these documents provide useful context and allow prospective customers to draw their own conclusions. What has been most disappointing is not simply the issue with the vehicle, but the overall experience and the way the matter has been handled. When purchasing a new vehicle from an established Audi dealership, you naturally expect a high level of professionalism, communication and customer care. Unfortunately, my experience has fallen well short of those expectations. In contrast, my dealings with the team at Watford Audi have been noticeably more positive. I have found them to be approachable, professional, helpful and considerably more customer-focused. I am sharing this review because I believe prospective customers should have the opportunity to consider experiences such as mine before making what can be a substantial financial commitment. I am not suggesting that everyone will have the same experience, and ultimately the decision is yours. However, based on what I have experienced, I would urge anyone considering Finchley Road Audi to carry out their own due diligence, ask questions, and make sure they are completely satisfied with both the vehicle and the level of after-sales support before proceeding. For me, this has been a deeply disappointing experience and certainly not the standard of service I expected when purchasing a new Audi.

Lewis was amazingly helpful and always a complete pleasure to deal with - we would recommend him to anyone and everyone! He was always thinking one step ahead about what he could do next to make our Customer experience quicker and better - this whole process was easy, smooth and even enjoyable working with Lewis!

Great experience here. Jason helped me buy a new q4 and it was amazing all round. Very happy

Brought our Q6 e-tron Quattro in for a software update. We weren't notified of potential issues occurring or that the update was necessary/pending but discovered it after driving the car to Scotland and the screens / MMI stopped working entirely / were frozen (not fixable with troubleshooting), meaning that we had to drive back to London without the screens or ability to connect a phone. Brought the car in on the evening of Monday 7th so that they could start the update as soon as they opened on Tuesday morning. I was told that the update would take a minimum of 3 hours and a maximum of 1 working day (done by Tuesday evening). At 5:55pm on Tuesday (5 mins before closing at 6pm), I realised I hadn't heard from the dealership. I called and asked for an update. They said it wouldn't be done until Wednesday at noon. I asked why, and they said it might be because they had 5 other cars receiving the same update that day (why wouldn't they spread the cars out so that they can meet customers expectations? or, maybe, as is widely understood to be better practice, not tell the customer that it will take a maximum of one day when this might not be the case?). I understand entirely that things take longer than expected, but they must not, otherwise why would they set an expectation of one day? I asked if it was normal for the client to have to call for an update, they said no. I asked whether I can have a loaner car, since the update was linked to a recall (this means that clients are entitled to a loaner car), and since the update was now going to take almost an extra day. They said they don't have their own fleet / loaner cars but that if something went wrong with the update they could request a loaner from Audi. I asked whether they could do this if the car wasn't done by Wednesday at noon, and they said no, only if the update fails. I asked them to call me back on Wednesday at 9am with an update. I didn't receive anything, so called at 12:30pm. They said the car would be ready at 5:30pm. I opted for a complimentary exterior car wash on check in and there were water and drip marks all over the bottom half of the car. Before bringing the car in I had cleaned it, and I thought that I might as well get a quick exterior wash in case it somehow got dirty while it was having the software update, but their 'clean' left it much dirtier than it was before it went in. The technician was nice but everyone else was a nightmare, including a young female receptionist who was rude and would barely look at me when she spoke to me. I'm not sure how Audi allows this dealership to remain in operation given all of their low ratings. You'd expect, after spending 90k on a car, that the service would be at least decent.

Dishonest and shady experience at Audi Finchley Road. They tried to claim I urgently needed two new tyres due to a cut and a nail, but they wouldn't physically show me the damage, and the video they sent didn't even show my car's registration plate. Suspicious, I had the tyres checked at two independent garages—both confirmed they were completely fine. The Watford Road branch even passed the exact same tyres on my MOT with zero advisories. A word of advice for anyone dealing with them: get every single promise in writing. They play games with the numbers, and after-sales service is non-existent, managers ignore calls the second the deal is done. I am also reporting these shady practices to the Audi UK Executive Office in Milton Keynes.

Everything was perfect. Mr Chris helped me too much.

Just purchased a car from Finchley Audi and I couldn’t be happier with my new beauty! From the very first phone call to enquire about a car Lewis Ostwald has been the main man in helping me choose and decide on my final car purchase. I wasn’t pressured, he was totally chill and we spent a lot of time going over everything and he made sure I left there feeling happy and content with the car. He processed everything quickly as he knew I wanted my car asap (like an excited kid on Christmas) He even came in on his day off to make sure everything was good to go before I left with my new car. Thanks Lewis, and thanks to the lovely staff at Audi Finchley. You made buying a car fun and not something stressful! All the best ; )

Great service