New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Farnborough located on 105 Farnborough Road, Farnborough, Hampshire GU14 6TL.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:

  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Farnborough offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Read our reviews

Google
2.0/5
23 Oct 2026
Google - Group 1 Borehamwood BMW
Test drove a car, the salesperson was extremely unimpressive. Had zero interest in why I wanted the car, didn’t demonstrate anything about it for the test drive and when I dropped it off was dismissive of the questions I asked. I will be getting this car but not through this dealership
Google
1.0/5
22 Oct 2026
Google - Group 1 Borehamwood BMW
Waited 1.5 months for a diagnostics appointment, I was called the day before and told they don't have a loan car for me and re scheduled my appointment for another 2 months later, rather than find me a loan car they just re scheduled my appointment for next available. Very very poor level of service from this branch, front of house staff did not care about the inconvenience caused by a nearly 4 month wait time for an appointment. Bmw has a reputation for poor aftercare, its because of branches like this. Avoid if possible.
Google
1.0/5
13 Oct 2026
Google - Group 1 Borehamwood BMW
Very disappointing experience with Group 1 BMW Borehamwood. Their systems weren’t working properly, and the staff made me feel as though I was an inconvenience. They gave the impression that they simply couldn’t be bothered to help. Technical problems can happen, but how staff respond makes all the difference. I expected some basic courtesy and a willingness to get things sorted. Instead, I left feeling dismissed. The customer service fell well short of what I would expect from a BMW dealership.
Google
5.0/5
7 Oct 2026
Google - Group 1 Borehamwood BMW
Had a great experience buying my used car here. First of all, Jodie was fab with the whole sales process, all went very smoothly with a quick turn around. Then there was Prena, the genius, who helped set up my car on collection. Both a great asset to the company. Many thanks!
Google
5.0/5
6 Oct 2026
Google - Group 1 Borehamwood BMW
The product genius Prerna Is indeed a genius with software on BMW‘s. In particular she is very patient with people asking the same stupid question for the umpteenth time and has a very friendly courteous patient Manor. I was incredibly impressed with her complete knowledge of everything to do with the. Infotainment system And the friendly And patient way, she explained it to me. I could not recommend her more highly
Google
1.0/5
5 Oct 2026
Google - Group 1 Borehamwood BMW
Just driven an hour to take our X1into Borehamwood as group 1 closed the Stansted branch it was chaotic to say the least no parking approximately twelve people waiting to be seen by an advisor when we did get to see one not very helpful so got onto our car and left went to another dealer group so much more relaxed and professional that’s where our car will be going in future
Google
1.0/5
1 Oct 2026
Google - Group 1 Borehamwood BMW
If I could give 0 stars I would. The receptionist was lush however the sales rep was awful . Blunt and dismissive, I felt extremely uncomfortable which lead to me cutting my visit short . I will never be coming here again !!! Don’t waste your time
Google
1.0/5
1 Oct 2026
Google - Group 1 Borehamwood BMW
Very disappointing experience. Had a warm welcome for the receptionist however the sales rep was unwelcoming and acted as if we were burdening him with our enquiry. We wasn’t even approached with a smile and greeting. The whole experience was very unsatisfying and has resulted in us not wanting to return to this branch again. I’m not quite sure how a reputable brand can have people like that representing the sales department. It is a shame.
Google
1.0/5
1 Oct 2026
Google - Group 1 Borehamwood BMW
The worst costumer service i have ever seen. For the last week i am trying for them to call me back on some issues i have in my car that require fixing. 3 times already they promised to call back- and nothing. Disgrace.
Google
5.0/5
1 Oct 2026
Google - Group 1 Borehamwood BMW
Great customer service