Official Borehamwood BMW Aftersales Centre | Group 1 BMW

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Customer Care

New and used car sales, servicing and MOTs

BMW for sale in Farnborough

Welcome to Group 1 BMW Farnborough located on 105 Farnborough Road, Farnborough, Hampshire GU14 6TL.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.

Sell my BMW

You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:

Online valuation
Contact details
Drop-off
Secure payment

Servicing

Group 1 BMW Farnborough offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

Genuine BMW Parts covered with a minimum 1 year warranty
A courtesy car, collection and delivery service, or lift, subject to availability
A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
Personalised video of your vehicle inspection from your technician
0% APR finance and spread the cost of repairs with our service plans

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Trusted by customers for many years

We're committed to giving our customers more

Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind.

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.

Why Group 1? Buy A Used BMW

Read our reviews

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1 Oct 2026

Google - Group 1 Borehamwood BMW

If I could give 0 stars I would. The receptionist was lush however the sales rep was awful . Blunt and dismissive, I felt extremely uncomfortable which lead to me cutting my visit short . I will never be coming here again !!! Don’t waste your time

1 Oct 2026

Google - Group 1 Borehamwood BMW

Very disappointing experience. Had a warm welcome for the receptionist however the sales rep was unwelcoming and acted as if we were burdening him with our enquiry. We wasn’t even approached with a smile and greeting. The whole experience was very unsatisfying and has resulted in us not wanting to return to this branch again. I’m not quite sure how a reputable brand can have people like that representing the sales department. It is a shame.

1 Oct 2026

Google - Group 1 Borehamwood BMW

The worst costumer service i have ever seen. For the last week i am trying for them to call me back on some issues i have in my car that require fixing. 3 times already they promised to call back- and nothing. Disgrace.

1 Oct 2026

Google - Group 1 Borehamwood BMW

Great customer service

1 Oct 2026

Google - Group 1 Borehamwood BMW

Extremely disappointing customer service from Group 1 Borehamwood. Despite the ongoing issues with my BMW, I was left to deal with everything myself. I was refused an extension of the hire vehicle and then spent 54 minutes on the phone arranging Roadside Assistance myself just to get my vehicle moved as Akshay refused to do so. Trying to contact the dealership by phone has also been extremely difficult. I was advised there was only one receptionist handling calls, which made matters even harder as they are dealing with check in’s. For a BMW dealership, I expected far better communication, support and customer care. I have now formally escalated my complaint.

1 Oct 2026

Google - Group 1 Borehamwood BMW

Never again, worst BMW in uk . Had my BMW x6 mot done there . When I booked they give me the price ,the guy I was dealing with he goes I did you a discount Wich he didn’t. Try to sell me a tyre Wich I didn’t need it .i asked to change my break pads, he give me a crazy price . Worst BMW to take your car too is this place . Rude and very very unprofessional staff .

30 Sep 2026

Google - Group 1 Borehamwood BMW

Very disappointing customer service. We visited with the intention of seriously considering a vehicle purchase. We were told that we would need to come back another time or look around outside by ourselves, as apparently no one was available to assist us. I then asked whether we could look at a few of the cars inside, as we were genuine and serious buyers, but the receptionist refused again. I completely understand that staff can be busy, but the way we were spoken to and the lack of willingness to help was extremely disappointing. I work in the motor trade myself, so I understand how important good customer service is, particularly when dealing with customers who are potentially looking to spend a significant amount of money. Had we been treated differently, there is a possibility we could have purchased a vehicle from this dealership that day. Unfortunately, the experience has left us looking elsewhere for a BMW dealership where we feel our custom will be valued and where customers are treated with a more professional and welcoming attitude. The receptionist in particular came across as extremely rude and would benefit from further customer service training. We genuinely went in hoping to buy a car that day, so it was disappointing to leave feeling completely disregarded. Based on our experience, I would recommend considering other BMW dealerships if you are looking for a more welcoming and customer-focused experience.

27 Sep 2026

Google - Group 1 Borehamwood BMW

24 Sep 2026

Google - Group 1 Borehamwood BMW

Prerna was fantastic and so patient with me . I will come back to her if I need to.

24 Sep 2026

Google - Group 1 Borehamwood BMW

⭐⭐⭐⭐⭐ 5/5 Stars "Absolutely brilliant service — Prerna went above and beyond!" "I just want to say a huge thank you to Prerna — she was absolutely wonderful. I brought my BMW in because I was struggling with all the little systems and computer features in the car that I just couldn't get my head around. Prerna took the time to show me everything step by step, and she was so patient and helpful — I couldn't have asked for anyone better. She even offered my wife and me a lovely cup of coffee — the hospitality was absolutely brilliant, it really made us feel welcome. I can't recommend Prerna enough — 100%! She is genuinely one of the best people I've dealt with. If I ever need my BMW serviced, or even if I decide to buy another BMW in the future, I will definitely be coming back to Bournemouth Wood — and I'll be asking for Prerna. Thank you so much — you're a credit to the team!" — Thomas Murphy

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