New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Borehamwood located on Stirling Way, Hertfordshire


Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Borehamwood offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Read our reviews

Google
5.0/5
24 Sep 2026
Google - Group 1 Borehamwood BMW
Prerna was fantastic and so patient with me . I will come back to her if I need to.
Google
5.0/5
24 Sep 2026
Google - Group 1 Borehamwood BMW
⭐⭐⭐⭐⭐ 5/5 Stars "Absolutely brilliant service — Prerna went above and beyond!" "I just want to say a huge thank you to Prerna — she was absolutely wonderful. I brought my BMW in because I was struggling with all the little systems and computer features in the car that I just couldn't get my head around. Prerna took the time to show me everything step by step, and she was so patient and helpful — I couldn't have asked for anyone better. She even offered my wife and me a lovely cup of coffee — the hospitality was absolutely brilliant, it really made us feel welcome. I can't recommend Prerna enough — 100%! She is genuinely one of the best people I've dealt with. If I ever need my BMW serviced, or even if I decide to buy another BMW in the future, I will definitely be coming back to Bournemouth Wood — and I'll be asking for Prerna. Thank you so much — you're a credit to the team!" — Thomas Murphy
Google
5.0/5
23 Sep 2026
Google - Group 1 Borehamwood BMW
Prerna was very helpful and answered all my questions clearly and instructive. Thank you.
Google
5.0/5
23 Sep 2026
Google - Group 1 Borehamwood BMW
Prerna,is a absolutely a great person,her knowledge is outstanding on the apps
Google
5.0/5
22 Sep 2026
Google - Group 1 Borehamwood BMW
Prerna was extremely helpful Learnt a lot from her Thank you so much
Google
5.0/5
7 Sep 2026
Google - Group 1 Borehamwood BMW
Great service with amazing reception Definitely recommend to get your BMW from there.Their new car sales manager Matt is so professional and very helpful with all the process 👏
Google
5.0/5
2 Sep 2026
Google - Group 1 Borehamwood BMW
Helpfull👍🏻
Google
1.0/5
29 Aug 2026
Google - Group 1 Borehamwood BMW
Terrible customer service. The rude salesperson couldn’t care less. He didn’t even pretend to care! I was called the evening before a test drive that I had booked 8 days earlier. Without any real apologies, the guy just said I had to move the appointment 2 hours later, or cancel it. I arrived at the time he suggested, but the same guy kept me waiting for half an hour. When I raised my concern, he told me “to calm down” in a most patronising way while he was holding his hand to my face. The test drive itself was no more than 5 minutes, with ZERO explanation about the car. After returning to the shop, he only said that “if you have any questions, you can go to our website”!
Google
1.0/5
26 Aug 2026
Google - Group 1 Borehamwood BMW
Dreadful customer service. Emails unanswered so eventually got through after 25 minutes on hold. Was promised a call back but still waiting so now I will need to visit the showroom to get what i need in person. All the staff members who were dealing with my vehicle have apparently left the business. Perhaps BMW treat their staff like their customers...
Google
1.0/5
25 Aug 2026
Google - Group 1 Borehamwood BMW
The most disappointing experience I ever had with the official dealer. Avoid at all costs.