Read our reviews

Google
5.0/5
27 Jan 2026
Google - Group 1 Chelmsford BMW
Victoria was very helpful and kind when I collected my car. Nothing was too much trouble. She was also very helpful booking a cab this morning. Great customer service.
Google
5.0/5
24 Jan 2026
Google - Group 1 Chelmsford BMW
Would like to thank Jake Lehellidu for is excellent customer service and communication throughout my purchase for a new M2 which I picked up on Friday 23rd January 2026 . Was a great pleasure to deal with him and the smoothness from start to finish of the process was excellent. Im really happy with the deal I was provided with and the new M2 👌 10/10 . I live 265 miles away but I would definitely consider using Group 1 BMW again in the future. ⭐️⭐️⭐️⭐️⭐️
Google
5.0/5
24 Dec 2025
Google - Group 1 Chelmsford BMW
I needed to replace my car and I was lucky to be assigned Harvey Warwick to assist. From start to finish, taking me for an impromptu test drive, to completing the deal, the service from Harvey was Prompt and efficient. Always very courteous and returning calls or responding to emails without delay. Harvey and Nigel, made the whole experience seamless. Thank you Harvey and also for changing over the plates in pouring rain and doing so with a smile.
Google
1.0/5
23 Dec 2025
Google - Group 1 Chelmsford BMW
Harassment from both the service and sales teams. The car's computer said a service was due so they phone me 5 days on the trot asking to do the work & me telling them NO every time until I retract authorisation to hold my details. Ended up having the service done with them at over double my BMW Specialist charges. On check in I'm asked twice if I'm interested in a new car with an answer of no The following day the sales team call me trying to get me in to look at their cars. How many times do I need to tell this garage no and stop their harassing phone calls? The ONLY positive was they are just round the corner from work and they could get me in within the month whereas my other mechanic was fully booked for at least 6 to 7 weeks.
Google
5.0/5
23 Dec 2025
Google - Group 1 Chelmsford BMW
Directions very easy to follow. Staff were very helpful. Would recommend
Google
5.0/5
13 Dec 2025
Google - Group 1 Chelmsford BMW
Honestly the best service I've ever received from a BMW Rep. Gary, at the parts department absolutely made my day. I needed a part so I can fit it over the weekend but I wasn't making it on time before closure of the department, he gave me an option to pay it online with a link and left it with the reception, as they closed at a later time. Genuinely the best service I've received from ANY Bmw Rep. Group 1 is now my go-to for all my BMW needs - I wont be going back to Sytner or Stephen James for sure after this great experience! Hats off to you Gary - much appreciated.
Google
5.0/5
3 Dec 2025
Google - Group 1 Chelmsford BMW
I recently purchased an i4 M60 from them, and I’m extremely pleased with the service I received. My custom specification was captured with great accuracy and professionalism. The order was confirmed on 23 September, and on 17 November I received an email confirming delivery for 1 December. The car arrived exactly as specified, and their handover process was both efficient and thorough. They provided a wealth of helpful videos and reading materials well in advance, clearly outlining what I needed to do and when. Even after delivery, the support continued, James called me today to offer further guidance and follow-up. Overall, an excellent experience. I highly recommend them to anyone.
Google
5.0/5
3 Dec 2025
Google - Group 1 Chelmsford BMW
Met Paul. O. and had a great in depth talk about some of the cars he currently has got for sale. All the cars were in excellent condition, very tempting! There was no pressure rather a bmw group 1 enthuiast meeting, the joy of driving quality cars with the assurance of great after care service. Thanks Paul you certainly put Group 1 on my radar ....
Google
5.0/5
1 Dec 2025
Google - Group 1 Chelmsford BMW
Excellent customer service and support from Nicola Nice. Extremely professional and knowledgeable which helped with the entire process of purchasing the new car. 10/10 from start to finish.
Google
5.0/5
28 Nov 2025
Google - Group 1 Chelmsford BMW
I would like to say a huge thank you to Sean who delivered my car a few weeks ago! To say he was fantastic is an understatement. I am going through a really difficult time in my life and how he treated me was better than some trained professionals. He was extremely kind, patient & really took the time to make sure I fully understood exactly how the car worked. On top of all this, he followed full protocol and was smart, knowledgeable and I have shared my experience with lots of people as he really set an example of fantastic customer service. The follow up call I received from James Hilyard was also excellent and he was absolutely lovely too empathising with my situation and adapting his style to make sure I fully understood everything with so much going on at the moment My new fully electric mini aceman is absolutely beautiful too and I would highly recommend BMW Chelmsford if you are thinking of getting a new car! You won’t regret it! Thanks for a great car and a brilliant 5 star service.

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Chelmsford located on Colchester Road, Springfield in Chelmsford.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Chelmsford offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Chelmsford BMW – Authorised BMW centre

At our flagship BMW Centre in Essex, our knowledgeable team are committed to providing first-rate service from the moment our customers step through the door. Whether buying a brand new BMW or arranging an annual MOT, our expert staff at Group 1 Chelmsford BMW are on hand to help with everything you need - so feel free to get in touch for our honest, professional advice. 

The highest level of customer care

Here at Group 1 Chelmsford BMW, you can always expect the same level of excellent customer service whether you’re buying a new or used BMW, enquiring about servicing or simply need some post-purchase support. With 90 highly-skilled professionals on hand, our BMW Centre offers: 

  • An impressive showroom with the latest BMW models
  • A wide range of approved used BMW cars
  • An extensive 18 bay workshop for MOTs and servicing, using only genuine BMW parts
  • Great deals on financing for both personal and business customers

Finding Group 1 Chelmsford BMW

Our BMW Centre is located in Springfield, just outside Chelmsford and situated within easy reach of nearby towns including Burnham-on-Crouch, Billericay, Brentwood, Ingatestone, Dunmow, Braintree, Witham and Maldon.

To find us, take junction 19 on the A12 towards 'Springfield/Boreham' and follow signs for the A130. Group 1 BMW Chelmsford is in ¼ mile on the left hand side. We look forward to welcoming you soon.