Read our reviews

Google
5.0/5
17 Jun 2026
Google - Group 1 Chelmsford BMW
Can’t recommend this dealership any more; part of owning an older BMW means that it’s constantly needing parts and in particular, Ed in parts has always been the go to for me! Crystal clear with pricing and availabilities, always understands my concerns and despite my lack of vehicle knowledge always seems to understand what parts in after. 5 stars
Google
5.0/5
15 Jun 2026
Google - Group 1 Chelmsford BMW
I dealt with Abbie who was very professional and helpful in arranging the deal for the purchase of our new car. Even collected me from the train station. I wouldn't hesitate to recommend her.
Google
5.0/5
12 Jun 2026
Google - Group 1 Chelmsford BMW
I have taken my company car here for years and have always found everyone keen to assist as much as possible from the reception,service booking in team through to the technicians. Today I took my personal car in just for some quick advice and again they didn’t disappoint. Technician come out and shared his knowledge with my question which I really appreciated. Customer service the proper way. Thank you to all involved.
Google
5.0/5
11 Jun 2026
Google - Group 1 Chelmsford BMW
Having called two other Group One dealerships located near to where I live regarding an issue with the distance control on my Mini JCW I was put through to Elliott Brown in parts who was fantastic. He answered straight away listened to my issue and straight away provided the solution saving me literally hundred of pounds. He even went the extra mile and organised and booked my car in for the works whilst we were on the call. Excellent customer service and a very helpful guy. Would highly recommend him and Group One Chelsmford.
Google
5.0/5
10 Jun 2026
Google - Group 1 Chelmsford BMW
Absolutely fantastic!! Paul was great! He kept me informed every step of the process. It was a pleasure buying a new car from him. The car I purchased was a 320i Sports Pro and wow!! I’ve gone from buying RRovers to BMW and I’m not disappointed. A lovely car to drive.
AutoTrader UK
1.0/5
7 Jun 2026
AutoTrader UK - Group 1 Chelmsford BMW
Time wasters don’t buy from here Waiting for phone call back after enquiry for car no phone call back Rubbish service
Google
5.0/5
2 Jun 2026
Google - Group 1 Chelmsford BMW
I have never met such an accommodating customer service team in my life…They were polite , friendly, professionals, experts in their roles… Seriously…Group 1 BMW Chelmsford…Exceptional…!
Google
5.0/5
26 May 2026
Google - Group 1 Chelmsford BMW
Bethany at Chelmsford bmw was amazing very informative and keeping up to date with all what was happening with the car can’t recommend them enough
Google
3.0/5
22 May 2026
Google - Group 1 Chelmsford BMW
Servicing itself was fine, however I was told my car would receive a complimentary valet and unfortunately it was very disappointing. The car was returned covered in smear marks across the bonnet, dried water spots all over the exterior, and dirt still clearly visible on the outside, making it obvious the valet was either rushed or not done properly. Considering how much you pay for a service, I expected much better attention to detail.
Google
1.0/5
18 May 2026
Google - Group 1 Chelmsford BMW
Avoid dealing with BMW Chelmsford. Extremely disappointing experience from start to finish. Poor customer service, lack of care, and no real support after purchase. The management was careless and unhelpful, making the whole process stressful and frustrating. I expected professionalism from a premium brand like BMW, but this dealer completely failed to deliver it. Communication was poor, concerns were ignored, and customer satisfaction clearly did not matter. Would not recommend this dealership to anyone. Save your time, money, and stress by going elsewhere.

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Chelmsford located on Colchester Road, Springfield in Chelmsford.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Chelmsford offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


Components-Featured-Block-Content-1000x562-Desktop-Group1-Customer-Care-v7

Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Chelmsford BMW – Authorised BMW centre

At our flagship BMW Centre in Essex, our knowledgeable team are committed to providing first-rate service from the moment our customers step through the door. Whether buying a brand new BMW or arranging an annual MOT, our expert staff at Group 1 Chelmsford BMW are on hand to help with everything you need - so feel free to get in touch for our honest, professional advice. 

The highest level of customer care

Here at Group 1 Chelmsford BMW, you can always expect the same level of excellent customer service whether you’re buying a new or used BMW, enquiring about servicing or simply need some post-purchase support. With 90 highly-skilled professionals on hand, our BMW Centre offers: 

  • An impressive showroom with the latest BMW models
  • A wide range of approved used BMW cars
  • An extensive 18 bay workshop for MOTs and servicing, using only genuine BMW parts
  • Great deals on financing for both personal and business customers

Finding Group 1 Chelmsford BMW

Our BMW Centre is located in Springfield, just outside Chelmsford and situated within easy reach of nearby towns including Burnham-on-Crouch, Billericay, Brentwood, Ingatestone, Dunmow, Braintree, Witham and Maldon.

To find us, take junction 19 on the A12 towards 'Springfield/Boreham' and follow signs for the A130. Group 1 BMW Chelmsford is in ¼ mile on the left hand side. We look forward to welcoming you soon.