Read our reviews

Google
5.0/5
29 Jul 2026
Google - Group 1 Colchester BMW
Best experience I have ever had when buying a car. The sales team were friendly, approachable and totally down to earth. I’ll only be coming here from now on for anything, be it an upgrade, downgrade, service, whatever. Jack and Richard were both exceptionally helpful and I cannot praise them enough.
Google
5.0/5
22 Jul 2026
Google - Group 1 Colchester BMW
Went to group 1 BMW just for a look around and the Team was absolutely friendly 😀
Google
5.0/5
22 Jul 2026
Google - Group 1 Colchester BMW
Very nice car's too lovely ladies on reception and the one of the sales team I did remember his name he was so lovely I came here just to look at the cars and wish I could afford to buy the lovely purple BMW 1 series and did a video for my YouTube channel called Mr VW golf fan car reviews
Google
5.0/5
17 Jul 2026
Google - Group 1 Colchester BMW
Really very good service and excellent follow up
Google
5.0/5
16 Jul 2026
Google - Group 1 Colchester BMW
I recently used Group 1 BMW for the 4th time and again the service as been excellent. Gordon Ash has always helped me and every single time, I've been delighted with how well I've been treated. Nothing is too much trouble, as soon as you walk in to the showroom you're met with friendly faces and the desire to help you. This has been the case for many years so it's clear that this is something that is ingrained not only into the company culture but the people who work there, they just want to help you! So thank you, but most especially to Gordon for once again making this process so easy and enjoyable!
Google
5.0/5
15 Jul 2026
Google - Group 1 Colchester BMW
Andrew! What a bloke! Knew I was going to look at a golf r the following weekend. He told me to go before I commit to the 4 series just to see what I prefer. He phoned me and checked in, few days later. I have a 4 series sitting outside. Down to earth. Spoke to me thru out the process. Worked with me to make a deal happen and go as smooth as possible! I’ll see him in 4 years for anther car
Google
5.0/5
14 Jul 2026
Google - Group 1 Colchester BMW
My wife and I went into BMW Colchester on the off chance they might have a new car in stock that we wanted to look at , which luckily they did. A lovely salesman , Christopher Wilson was extremely helpful, friendly and knowledgeable and explained everything to us about the car. We never felt rushed and ended up being there a few hours. He took us out for a test drive and then went through various options with us. We never felt pressured into anything and we are extremely happy with the car we bought. Chris spent a lot of time helping us set up the various things needed for our new car and again was very helpful. We are very pleased with our new car and the service we received from BMW Colchester , everyone we dealt with or had communication with were lovely and would absolutely recommend BMW Colchester to anyone looking for a new car.
Google
5.0/5
13 Jul 2026
Google - Group 1 Colchester BMW
So as we venture into the land of Electric vehicles we decided to approach our very trusted friends at Group 1 BMW (Colchester) Having purchased many vehicles previously we wanted to have some advice on moving to an electric vehicle and on this occasion a VEHICLE LEASE. The experiance on understanding, selecting and arranging the new car was seamless. Ordered on the Monday, delivered on the Thursday. Gordon Ash was faultless on the way he handled our expectation and completion. ELECTRIC is the way to go and I cannot recommend the Team at Group 1 BMW at Colchester enough.... Thanks Gordon.
Google
5.0/5
13 Jul 2026
Google - Group 1 Colchester BMW
Google
5.0/5
10 Jul 2026
Google - Group 1 Colchester BMW
I took my car in for service today. I really enjoyed how polite and courteous they were, and at the same time, very professional. I really liked them and will definitely remain their customer.

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Colchester located on Ipswich Road, Colchester in Essex.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Colchester offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Colchester BMW – flagship BMW retail centre

From buying your first BMW to annual MOTs and servicing, our staff at Group 1 Colchester BMW have your every need covered with first-rate customer service and expert guidance. If you’d like to talk with our knowledgeable team in person, please get in touch today. Whatever advice you need, our Essex-based staff are always here to answer your questions.

Quality service from Group 1 BMW

Here at Group 1 Colchester BMW, our experienced team at our approved Centre are on hand to offer advice and guidance at every stage; whether you’re purchasing a new vehicle, arranging your annual MOT or have an after-sales enquiry. No matter what, you’ll always receive the very best support at our flagship Retail Centre here in Essex.

Our BMW Centre in Colchester offers:

  • New and approved used BMWs
  • A ten bay workshop for MOTs and servicing with genuine BMW parts
  • A well-stocked parts department
  • Deals tailored to both personal and corporate customers
  • A team of highly-skilled professionals, from our sales staff to experienced BMW engineers

Whatever you require, our team are here to offer their honest advice tailored to your exact needs.

How to find Group 1 Colchester BMW

Our BMW Retail Centre in Colchester is easily reached from nearby towns including Sudbury, Manningtree, Harwich, Frinton-on-Sea, Walton on the Naze, Clacton-on-Sea and Halstead. Travelling on the A12 to Colchester, take the exit for Colchester/Harwich/Felixstowe and at the roundabout take the third exit onto the A1232. You’ll find Group 1 Colchester BMW on the left hand side, just a few yards down the road.