Read our reviews

Google
5.0/5
18 Feb 2026
Google - Group 1 Norwich BMW
Purchased a BMW i3s this week. I reached out via autotrader and got a response straight away from Scott. I found him very helpful Throughout the Purchase and the car has been even better than I hoped. Recommended
Google
5.0/5
14 Feb 2026
Google - Group 1 Norwich BMW
Scott Joy was very helpful and accommodating when selling me my M240i. The car is great, couldn’t recommend the dealership and Scott more!
Google
5.0/5
12 Feb 2026
Google - Group 1 Norwich BMW
This is the second car I've bought dealing with Jake, both times he has been excellent to deal with. Very helpful, polite and pleasant through out the transaction.
Google
5.0/5
5 Feb 2026
Google - Group 1 Norwich BMW
This was a very helpful and a pleasure to do business with, Scott were extra mile to get me the car and the deal that worked for the both of us, can’t wait for the car to arrive buzzing
Google
5.0/5
5 Feb 2026
Google - Group 1 Norwich BMW
Joel has been nothing but fantastic, customer service and knowledge of the car is second to none, I can’t thank him enough for everything for he’s done.anybody looking to buy really should come to him
Google
5.0/5
4 Feb 2026
Google - Group 1 Norwich BMW
I’ve just had a great customer service experience at Norwich BMW. I’ve come home today with 3yr old 1 Series Sports Auto. Scott Joy was very polite and courteous throughout my purchase/part exchange. He explained the various controls clearly and was very quick to respond to my emails. Thank you Scott for a smooth, trouble free customer service.
Google
5.0/5
1 Feb 2026
Google - Group 1 Norwich BMW
Dealt with Scott Joy start to finish, brilliant throughout. He really won me over on this car telling me all the finer details everything I needed to know especially with these prestige M cars. He was contactable 24/7, replied to my needs instantly and kept pushing to make it happen which is what I needed to close the deal. Greeted at dealership with a warm welcome (it was my first time in Norwich) and to find the car I wanted in pristine condition waiting in a closed side room. Truly made my dream come true. Thank you again Scott and I would recommend your services & the dealership to anyone. -Max
Google
1.0/5
31 Jan 2026
Google - Group 1 Norwich BMW
Time wasters, we booked a test drive only to be told the car was in the body shop when we arrived, we drove over an hour to view the car with the family. with everything booked the day before. Then they told us they had something similar and made us wait a further 20mins and came back saying they had a petrol x3.....even though we were there to try an electric, with bmw driver assist professional (DAP). Eventually they come back with an electric 4 series, better than nothing i thought. The assistant assured me it had DAP, guess what it didn't, and a whole 4 hours wasted driving there and back and waiting for unicorns. The place is run by clowns that literally no nothing about cars and how to sell them.
Google
5.0/5
31 Jan 2026
Google - Group 1 Norwich BMW
I recently purchased a new BMW from Group 1 Norwich, and I must say that my experience was significantly elevated by the remarkable service provided by Jamie Parker. From start to finish, Jamie exemplified professionalism, knowledge, and a genuine interest in ensuring my satisfaction. Right from our first interaction, Jamie made the purchasing process seamless. He took the time to understand my needs, answered all my questions thoroughly, and provided valuable insights into different models and features. His expertise truly helped me choose the perfect BMW for my lifestyle. Jamie’s communication skills were another highlight of my experience. He kept me updated at every stage, making sure I was aware of the vehicle's status and all necessary paperwork. His responsiveness to my inquiries was impressive, which gave me confidence and peace of mind throughout the process. The handover of my new BMW was outstanding. Jamie walked me through all the features of the car, ensuring I was comfortable and confident with everything. What stood out the most was Jamie’s willingness to go above and beyond—he even followed up a few days later to check in and see how I was enjoying the car. This level of customer care is rare and truly speaks volumes about his dedication to his clients. I highly recommend Jamie Parker at Group 1 Norwich for anyone looking to purchase a vehicle. His top-tier customer service transformed what could have been a stressful process into a delightful experience. Thank you, Jamie, for making my car buying journey so enjoyable!
Google
5.0/5
30 Jan 2026
Google - Group 1 Norwich BMW
It was a pleasure buying the M4 from Norwich Group 1 BMW. This experience was truly made special by Jake who went above and beyond and provided excellent customer service. Thanks again Jake ! You are a star!!

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Norwich located on Forest Way, Dereham Road, Costessey, Norwich in Norfolk.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Norwich offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Norwich BMW – over 100 staff offering excellent service

Whether it's a new BMW or an approved used vehicle, Group 1 Norwich BMW has a vehicle for you. Choose from a range of new models in our 16 car showroom or one of over 70 approved used vehicles, and you'll also get great financing options to choose from too. What's more, with our 23-bay workshop with all the latest technology, Group 1 Norwich BMW will have you back on the road in next to no time.

Approved BMW servicing at Group 1 Norwich BMW

Getting a car repaired can be quite a stressful experience for any driver, but with Group 1 Norwich BMW  being approved by BMW, and only using genuine BMW parts, you can relax safe in the knowledge that your vehicle will be well looked after by our highly skilled and meticulous team. Our workshop is well stocked to ensure vehicles have as little downtime as possible, but there's always the option of a courtesy car while yours is brought back to life.

How to find Group 1 Norwich BMW

Situated in the Costessey area of the city, Group 1 Norwich BMW is well placed for customers in Thetford, Attleborough, Wymondham, Dereham, Great Yarmouth, Lowestoft, Beccles and Bungay. Travelling north on the A47, head for the Norfolk showground. Group 1 Norwich BMW is on Forest Way, a right turn off Dereham Road.