Read our reviews

Google
1.0/5
9 Jul 2026
Google - Group 1 Norwich BMW
I bought a 39k used X5 from them and the car came with the steering wheel not straight, car is shaking at 70mph, AC not working properly, carpet and rear door panel dirty of puke, car is pulling right constantly, front passenger back cover broken, floor mats missing and a customer service that doesn’t care…. I’m not happy at all with their service. I bought cars from other BMW dealers and the cars were spotless. Think twice if you want to buy “approved used” cars from them…
Google
1.0/5
9 Jul 2026
Google - Group 1 Norwich BMW
I am extremely disappointed with my experience at BMW Norwich. I took my car in for an inspection on 28 May, and I was told that there were no faults apart from a washer repair. The repair cost quoted by BMW was very high, so I decided to have that work carried out by a local garage instead. I returned for another inspection on 9 July, and this time I was told that my 2025-registered car had significant issues, including claims that paintwork had been carried out previously. This was very surprising and concerning for such a new vehicle. The day before the inspection, a warning message appeared on my dashboard stating "Driver restraint system restricted." I reported this to BMW as it is clearly a serious safety-related issue. However, instead of investigating it under warranty, I was told that the vehicle showed signs of previous work, including tape being found and components allegedly being tampered with. I have never had any such work carried out on the vehicle. I was then quoted over £210 per hour simply to investigate the fault, with an estimated four hours of diagnostic work. On top of that, I was told that my warranty had been voided, despite the car being practically new. This is not the level of service I expect from an authorised BMW dealership. A fault relating to the driver restraint system is a potential health and safety issue and should be taken seriously. Instead, I felt my concerns were dismissed, and I was left facing excessive diagnostic charges and questions about my warranty without satisfactory evidence or explanation. Overall, this has been a very disappointing experience. I expected professionalism, transparency, and support from an authorised BMW service centre, but unfortunately, I received the opposite.
Google
1.0/5
4 Jul 2026
Google - Group 1 Norwich BMW
AVOID!!! I wish I could give no stars! MOT booked for 8.30 as a while you wait. Asked when dropped off how long it would take as I had a funeral to attend later midday and was told 1 1/2 hours. At 10am I noticed my car was still outside and thought it had been finished so went to get the keys to be told it hadn’t even been started! It appears they book too many vehicles to technicians!!! At no point while wasting my day away in their showroom did anyone come to tell me it would not be ready when promised. I booked it here as it is the nearest BMW but from past experiences, car being scratched, had to threaten legal action, send videos of it being towed in not scratched and several emails before it was agreed they had, a while you wait tyre fit taking 3 hours and then being over charged for the tyres, the list goes on! I will never trust this garage with my car again. Edit: the car was booked for 8.30 am and it had not even been moved from where I parked it, there was not extra work to be carried out!
Google
5.0/5
4 Jul 2026
Google - Group 1 Norwich BMW
Popped in to pick up some parts in my classic e24 today and heard a rattling coming from breaks. Matthew and Angus took a look and sorted the issue there and then .which meant I could drive home safe in the knowledge they had fixed the issue. Thanks guys 👍
Google
5.0/5
3 Jul 2026
Google - Group 1 Norwich BMW
Google
5.0/5
29 Jun 2026
Google - Group 1 Norwich BMW
Just picked up our 1 series today, Max was amazing, very down to earth and professional, collected us from the train station and we had a great conversation on the way to the dealership. Really excellent experience from the very start when we first showed interest in the car to being handed the keys. 100% recommend BMW Norwich.
Google
5.0/5
26 Jun 2026
Google - Group 1 Norwich BMW
Always provide a good service when we have taken our vehicles here
Google
5.0/5
24 Jun 2026
Google - Group 1 Norwich BMW
Joel was super helpful at finding me my new car. He was very professional and made the whole experience very smooth. Thanks again!
Google
5.0/5
23 Jun 2026
Google - Group 1 Norwich BMW
Called in to book my car in for it's first MOT good service very helpful young lady sorted it for me
Google
5.0/5
23 Jun 2026
Google - Group 1 Norwich BMW

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Norwich located on Forest Way, Dereham Road, Costessey, Norwich in Norfolk.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Norwich offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Norwich BMW – over 100 staff offering excellent service

Whether it's a new BMW or an approved used vehicle, Group 1 Norwich BMW has a vehicle for you. Choose from a range of new models in our 16 car showroom or one of over 70 approved used vehicles, and you'll also get great financing options to choose from too. What's more, with our 23-bay workshop with all the latest technology, Group 1 Norwich BMW will have you back on the road in next to no time.

Approved BMW servicing at Group 1 Norwich BMW

Getting a car repaired can be quite a stressful experience for any driver, but with Group 1 Norwich BMW  being approved by BMW, and only using genuine BMW parts, you can relax safe in the knowledge that your vehicle will be well looked after by our highly skilled and meticulous team. Our workshop is well stocked to ensure vehicles have as little downtime as possible, but there's always the option of a courtesy car while yours is brought back to life.

How to find Group 1 Norwich BMW

Situated in the Costessey area of the city, Group 1 Norwich BMW is well placed for customers in Thetford, Attleborough, Wymondham, Dereham, Great Yarmouth, Lowestoft, Beccles and Bungay. Travelling north on the A47, head for the Norfolk showground. Group 1 Norwich BMW is on Forest Way, a right turn off Dereham Road.