Read our reviews

Google
5.0/5
30 May 2026
Google - Group 1 Norwich BMW
Great stff, very attentive and no pressure to buy
Google
5.0/5
30 May 2026
Google - Group 1 Norwich BMW
Absolute brilliant service, can’t rate them highly enough, dealt with James Albon who was incredible throughout the whole process and made everything so simple and straight forward, can’t recommend him enough! Wouldn’t hesitate to use them again.
Google
1.0/5
29 May 2026
Google - Group 1 Norwich BMW
AVOID!!! I wish I could give no stars! MOT booked for 8.30 as a while you wait. Asked when dropped off how long it would take as I had a funeral to attend later midday and was told 1 1/2 hours. At 10am I noticed my car was still outside and thought it had been finished so went to get the keys to be told it hadn’t even been started! It appears they book too many vehicles to technicians!!! At no point while wasting my day away in their showroom did anyone come to tell me it would not be ready when promised. I booked it here as it is the nearest BMW but from past experiences, car being scratched, had to threaten legal action, send videos of it being towed in not scratched and several emails before it was agreed they had, a while you wait tyre fit taking 3 hours and then being over charged for the tyres, the list goes on! I will never trust this garage with my car again.
Google
5.0/5
28 May 2026
Google - Group 1 Norwich BMW
I had an excellent experience with Scott Harwood at BMW Group 1 Norwich. As I couldn’t arrange a face‑to‑face viewing before purchase, Scott went above and beyond by sending a detailed, personalised video of the car, which made the whole process far easier and gave me full confidence in what I was buying. He also kindly picked me up from the train station on the day, which was a huge help and much appreciated. Great service from start to finish — thank you, Scott.
Google
5.0/5
27 May 2026
Google - Group 1 Norwich BMW
I recently leased a car through BMW and had a great experience. Brendon was brilliant throughout, super helpful and knowledgeable. He made the whole process smooth and completely stress-free. Really pleased with both the service and the lovely car. Thanks Brendon!
Google
1.0/5
26 May 2026
Google - Group 1 Norwich BMW
I received poor communication from BMW Motorad about my bike's service and MOT. 😠 My 22-plate bike initially failed MOT on brakes, which I was later informed was not the case and was fixed. BMW then repeatedly asked for feedback via email. Honest feedback given and after several emails I said a refund of the service charge as your asking! Then I was informed that I was not welcome back at Norwich Motorad. 😤 As not my mess up, chased for feedback with honest reply given. Zero shouting etc, It's a shame, and I genuinely wonder why they handled things this way. 🤦‍♀️
Google
5.0/5
26 May 2026
Google - Group 1 Norwich BMW
Love my new car. Brendon was super helpful and made everything really easy and stress free. He was professional and the garage its self is really welcoming. Shopped round a few places and BMW was an easy yes from me!
Google
5.0/5
24 May 2026
Google - Group 1 Norwich BMW
I have just bought my first BMW from Group 1 Norwich The process from start to finish was 5 star plus no pushy sales talk. Scott Joy was very knowledgeable regarding the BMW X3 M40d purchased. It was great to deal with Scott always attentive, it made the purchase a pleasure. Cheers Scott :-)
Google
5.0/5
21 May 2026
Google - Group 1 Norwich BMW
My experience with Group 1 Norwich BMW was excellent. I was looked after by Jake Howe who was extremely helpful from the start of the process to when I picked up my car. He couldn't have done more.
Google
5.0/5
19 May 2026
Google - Group 1 Norwich BMW
Have just recently got my second car with BMW Scott joy was very helpful through the whole process responded to emails promptly and was very knowledgeable. Very pleased with all aspects of BMW from MOT service and sales alway receive great customer care thanks again

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Norwich located on Forest Way, Dereham Road, Costessey, Norwich in Norfolk.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Norwich offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Norwich BMW – over 100 staff offering excellent service

Whether it's a new BMW or an approved used vehicle, Group 1 Norwich BMW has a vehicle for you. Choose from a range of new models in our 16 car showroom or one of over 70 approved used vehicles, and you'll also get great financing options to choose from too. What's more, with our 23-bay workshop with all the latest technology, Group 1 Norwich BMW will have you back on the road in next to no time.

Approved BMW servicing at Group 1 Norwich BMW

Getting a car repaired can be quite a stressful experience for any driver, but with Group 1 Norwich BMW  being approved by BMW, and only using genuine BMW parts, you can relax safe in the knowledge that your vehicle will be well looked after by our highly skilled and meticulous team. Our workshop is well stocked to ensure vehicles have as little downtime as possible, but there's always the option of a courtesy car while yours is brought back to life.

How to find Group 1 Norwich BMW

Situated in the Costessey area of the city, Group 1 Norwich BMW is well placed for customers in Thetford, Attleborough, Wymondham, Dereham, Great Yarmouth, Lowestoft, Beccles and Bungay. Travelling north on the A47, head for the Norfolk showground. Group 1 Norwich BMW is on Forest Way, a right turn off Dereham Road.