Read our reviews

Google
5.0/5
31 Jul 2026
Google - Group 1 Norwich BMW
Really good experience from start to finish, Joel was fantastic. It was a super quick turn around too, and the process was so easy.
Google
5.0/5
31 Jul 2026
Google - Group 1 Norwich BMW
Great friendly people and very patience šŸ™ with customers I had 4 test rides before settling on what I wanted looking forward to getting it now nice choice of bikes in showroom special thanks to gavin and David I asked a million questions all answered šŸ˜€ šŸ‘
Google
5.0/5
31 Jul 2026
Google - Group 1 Norwich BMW
Once again, an absolutely first rate experience from everyone I interacted with. Specifically Jake Howe, Kyle Clark and Alice Shearing. Can't recommend them highly enough, customer for life.
Google
5.0/5
30 Jul 2026
Google - Group 1 Norwich BMW
After looking at the BMW used web page i found the car that suited me, following an email to Group 1 at Norwich Scott Joy contacted me to the following morning. I arranged to meet Scott and it was an absolute pleasure dealing with him he showed me the car i was interested in and gave a fair value for my old one and then tock me through all the options that i could take with purchasing the car. Thoroughly professional from start to finish. Would not hesitate in returning to Group1 in Norwich and requesting that Scott looks after me.
Google
5.0/5
30 Jul 2026
Google - Group 1 Norwich BMW
Very helpful and polite
Google
5.0/5
30 Jul 2026
Google - Group 1 Norwich BMW
I had an excellent experience buying my new BMW, and I would especially like to thank Scot Joy for his outstanding service. From the moment I arrived at the showroom, Scot was friendly, professional, and incredibly knowledgeable. He took the time to explain every feature of the car in detail, answered all of my questions patiently, and made sure I felt confident throughout the entire buying process. Scot made purchasing my new BMW a smooth, enjoyable, and stress-free experience. His attention to detail, honesty, and commitment to customer satisfaction were exceptional. I truly appreciate the time and effort he put into helping me choose the right car.Thank you once again.
Google
5.0/5
29 Jul 2026
Google - Group 1 Norwich BMW
I today bought a car from this dealer. The process was smooth, I was kept informed at each stage and the salesman Scott joy was fun to be with. I almost want to buy another one tomorrow šŸ˜‚šŸ˜‚
Google
5.0/5
29 Jul 2026
Google - Group 1 Norwich BMW
Fantastic customer service from Jake. Most professional and very knowledgeable on all his products. Did not feel pressurised at any point. Kept coming back as we wanted to give Jake our business. Sadly you were unable to give us the product we wanted. Thanks Jake for all your undevided attention. We will most definitely come back to BMW Norwich due to such a wonderful service. Thank you. Service from Alice and the tech that came in on Saturday to replace a wheel bearing before we went on holiday was above and beyond. Couldn’t fault the dealership. Highly recommended
Google
5.0/5
27 Jul 2026
Google - Group 1 Norwich BMW
Google
5.0/5
26 Jul 2026
Google - Group 1 Norwich BMW
A huge thank you to Brendon for sorting out my new BMW i5. Knowledgeable, friendly and never made me feel under any pressure — he was always quick to respond, straightforward about everything, and a genuinely nice person to deal with. He took all the stress out of the process and I couldn't be happier with the car. If you're looking for someone you can trust, ask for Brendon.

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Norwich located on Forest Way, Dereham Road, Costessey, Norwich in Norfolk.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMWĀ to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuationĀ 
  • Contact detailsĀ 
  • Drop-off
  • Secure payment


Group 1 BMW Norwich offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plansĀ 
dealership - BMW


Components-Featured-Block-Content-1000x562-Desktop-Group1-Customer-Care-v7

Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind.Ā 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery orĀ click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Norwich BMW – over 100 staff offering excellent service

Whether it's a new BMW or an approved used vehicle, Group 1 Norwich BMW has a vehicle for you. Choose from a range of new models in our 16 car showroom or one of over 70 approved used vehicles, and you'll also get great financing options to choose from too. What's more, with our 23-bay workshop with all the latest technology, Group 1 Norwich BMW will have you back on the road in next to no time.

Approved BMW servicing at Group 1 Norwich BMW

Getting a car repaired can be quite a stressful experience for any driver, but with Group 1 Norwich BMWĀ  being approved by BMW, and only using genuine BMW parts, you can relax safe in the knowledge that your vehicle will be well looked after by our highly skilled and meticulous team. Our workshop is well stocked to ensure vehicles have as little downtime as possible, but there's always the option of a courtesy car while yours is brought back to life.

How to find Group 1 Norwich BMW

Situated in the Costessey area of the city, Group 1 Norwich BMW is well placed for customers in Thetford, Attleborough, Wymondham, Dereham, Great Yarmouth, Lowestoft, Beccles and Bungay. Travelling north on the A47, head for the Norfolk showground. Group 1 Norwich BMW is on Forest Way, a right turn off Dereham Road.