Read our reviews

Google
5.0/5
23 Oct 2026
Google - Group 1 Norwich BMW
Just enjoy
Google
5.0/5
21 Oct 2026
Google - Group 1 Norwich BMW
Google
5.0/5
21 Oct 2026
Google - Group 1 Norwich BMW
From walking into the Group 1 Norwich BMW Dealership just to have a quick look around their second hand stock, to driving away a couple of weeks later with a quality BMW was a sheer breeze. Scott helped us along the way with his vast knowledge of the business and all the options available, it was a very relaxing and un pressured process. Highly recommend the Group 1 Norwich BMW team and the service they provide, and thanks again to Scott for making the experience a pleasure.
Google
5.0/5
21 Oct 2026
Google - Group 1 Norwich BMW
As always a pleasure. Im lucky to have Paris as my Contact. Paris always understands my needs. the importance of time management. im in frequently with a few cars. I am made to feel I count and Im a wanted customer. BMW Norwich has had many names recently. luckily the service team are constant. Well done Paris for your hard work!!
Google
5.0/5
19 Oct 2026
Google - Group 1 Norwich BMW
A massive thank you to the team at BMW Norwich for their outstanding service today. I contacted them early this morning after developing a problem with my vehicle, which I’d only owned for a week and hadn’t purchased from them. With a busy day ahead and a lot of miles to cover, I was concerned I wouldn’t be able to get where I needed to be. From the very first conversation, they reassured me that they would do everything possible to either fix the vehicle or provide a courtesy car. They went above and beyond to help and got me on my way as quickly as possible. In any business, things don’t always go to plan, and none of us gets everything 100% right all the time. What really matters is how you respond when a customer needs help the willingness to listen, take ownership and do everything possible to put things right. Today, BMW Norwich absolutely nailed that. The best part is, this wasn’t even their fault I hadn’t bought the car from them, yet they somehow inherited both the problem and me first thing on a Monday morning! They couldn’t have been more helpful. A huge thank you for your service, support and willingness to help. It really was appreciated.
Google
5.0/5
18 Oct 2026
Google - Group 1 Norwich BMW
Excellent service from start to finish! Really friendly, professional and helpful throughout the whole process. Made everything straightforward and stress-free, kept me updated, and went above and beyond to make sure i was happy with my purchase. Couldn't fault the service at all. Highly recommend Scott joy to anyone looking to buy a car. 10/10 Service!
Google
5.0/5
14 Oct 2026
Google - Group 1 Norwich BMW
Took my car in, was kept informed all the way, they called me before i went in to check all the details, they were friendly, sent me video of the car, kept me informed all the way. The new manager of service (Brendan?) spoke to me and was genuinely interested in everything i had to say. Will definitely go back…
Google
1.0/5
9 Oct 2026
Google - Group 1 Norwich BMW
My car went in for a major service and MOT on 28th September. When I collected the car I drove home and noticed the turbo was making a more pronounced sound. The next day the check engine light appeared, I investigated and found the air intake was not connected to the turbo! I also found lots of leaves and debris in the bottom of the air filter housing, 2 broken clips/lugs on the air filter housing and 1 missing clip. One of the wiring looms was also not connected to a clip. I left several messages for the service manager to contact me, he failed to return my calls. Eventually I got hold of him when I said I would stay on hold until he was free. He offered me a free MOT for next year and offered to replace my air filter housing free of charge. This still has not been honoured and he has not replied to my last email, the parts department also has not replied to my email asking for an update. I have paid a premium to maintain my car through BMW for the last 6 years, this recent instance the service has been appalling and falls way beyond what is expected. Aside from the fact the pure negligence of the technician could have allowed water to get into my turbo and engine, I have found the overall service and lack of response shockingly bad. I have friends that have BMW cars and I’m afraid I can’t see myself ever recommending this garage or using it ever again. Extremely disappointed.
Google
5.0/5
7 Oct 2026
Google - Group 1 Norwich BMW
Exceptional service as usual especially from Alan in parts and Katie on reception.
Google
5.0/5
7 Oct 2026
Google - Group 1 Norwich BMW
I had a great experience buying a car here. I enquired online and Scott Joy got back to me straight away. He was incredibly prompt with his emails, answered every question I had, and was happy to look into things if he needed to find out more. He made the whole process easy, stress-free, and straightforward. The entire team at the store was very welcoming, but Scott went above and beyond. Highly recommend!

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Norwich located on Forest Way, Dereham Road, Costessey, Norwich in Norfolk.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Norwich offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Norwich BMW – over 100 staff offering excellent service

Whether it's a new BMW or an approved used vehicle, Group 1 Norwich BMW has a vehicle for you. Choose from a range of new models in our 16 car showroom or one of over 70 approved used vehicles, and you'll also get great financing options to choose from too. What's more, with our 23-bay workshop with all the latest technology, Group 1 Norwich BMW will have you back on the road in next to no time.

Approved BMW servicing at Group 1 Norwich BMW

Getting a car repaired can be quite a stressful experience for any driver, but with Group 1 Norwich BMW  being approved by BMW, and only using genuine BMW parts, you can relax safe in the knowledge that your vehicle will be well looked after by our highly skilled and meticulous team. Our workshop is well stocked to ensure vehicles have as little downtime as possible, but there's always the option of a courtesy car while yours is brought back to life.

How to find Group 1 Norwich BMW

Situated in the Costessey area of the city, Group 1 Norwich BMW is well placed for customers in Thetford, Attleborough, Wymondham, Dereham, Great Yarmouth, Lowestoft, Beccles and Bungay. Travelling north on the A47, head for the Norfolk showground. Group 1 Norwich BMW is on Forest Way, a right turn off Dereham Road.