Read our reviews

Google
5.0/5
10 Jun 2026
Google - Group 1 Norwich BMW
A faultless service provided by Brendon. He was always keen to help, responded to queries promptly, and had everything under control. Would thoroughly recommend this dealership.
Google
1.0/5
8 Jun 2026
Google - Group 1 Norwich BMW
Visited group 1 Norwich to buy car parts sadly found it very rude and looked down upon this is not the first time I've experienced this here and I will not be using again which is a shame as I like to use genuine parts and they are my local dealer but I won't be coming back
Google
5.0/5
5 Jun 2026
Google - Group 1 Norwich BMW
It was a great pleasure visiting BMW Norwich today to take ownership of our brand new car. Jake who has taken us through the process of ordering the car and right up to handover was superb from day one. The hand over went great. He was very helpful in helping us set up the car and very professional in every aspect. Once again Jake thank you very much. A pleasure doing business with you and Norwich BMW.. 👍
Google
5.0/5
5 Jun 2026
Google - Group 1 Norwich BMW
Such a change from a few years ago. All staff are friendly and helpful. The car went in for a airbag recall but the service team go the extra mile, the video going around the car was really helpful.
Google
5.0/5
4 Jun 2026
Google - Group 1 Norwich BMW
Very helpful, Joel helped me out and talked me through the whole process of buying a car ,didn’t rush and explained everything in detail and made me feel welcome and comfortable
Google
5.0/5
3 Jun 2026
Google - Group 1 Norwich BMW
Just bought a BMW ix2 from Jake at Norwich BMW Jake went above and beyond to get me the right car absolutely amazing service. Highly recommend this dealer and especially Jake many thanks
Google
5.0/5
3 Jun 2026
Google - Group 1 Norwich BMW
As my colleagues and friends know, I do not give out praise easily; but am a big believer in 'credit where it's due' ! From entering the dealership, as a repeat customer, but with no intention of purchasing, to driving away in my fabulous new motor, the whole process has been seamless and almost beyond praise. Every member of staff I dealt with - reception, service, salesperson Abi and her manager Tom, were friendly, kind, relatable and had excellent knowledge and communication skills. Special credit and recognition must go to Abi (Perry). Although still a young lady, her seemingly innate confidence and knowledge of the product were exceptional. She also has the rare skill of being able to relate to clients of any age, gender and budget; making them feel comfortable with, and confident in, her. I drive a hard bargain, but her drive to succeed, ever pleasant character and professional attitude made the deal and purchase an absolute pleasure. As a man of almost 60, her patience, adaptability and well targeted delivery of information, or help with IT, were perfectly judged ! I wish her and all her colleagues continued success.
Google
1.0/5
2 Jun 2026
Google - Group 1 Norwich BMW
Got car registration wrong on the paperwork even after telling them it was wrong! they still printed it off, they also kindly offered a complementary hoover and wash and said it had been done but it hadn't! They did do important safety work on the car for free so 1 star also i keep getting unwanted junk calls and messages from them so ive had to block the number.
Google
5.0/5
30 May 2026
Google - Group 1 Norwich BMW
Great stff, very attentive and no pressure to buy
Google
5.0/5
30 May 2026
Google - Group 1 Norwich BMW
Absolute brilliant service, can’t rate them highly enough, dealt with James Albon who was incredible throughout the whole process and made everything so simple and straight forward, can’t recommend him enough! Wouldn’t hesitate to use them again.

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Norwich located on Forest Way, Dereham Road, Costessey, Norwich in Norfolk.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Norwich offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Norwich BMW – over 100 staff offering excellent service

Whether it's a new BMW or an approved used vehicle, Group 1 Norwich BMW has a vehicle for you. Choose from a range of new models in our 16 car showroom or one of over 70 approved used vehicles, and you'll also get great financing options to choose from too. What's more, with our 23-bay workshop with all the latest technology, Group 1 Norwich BMW will have you back on the road in next to no time.

Approved BMW servicing at Group 1 Norwich BMW

Getting a car repaired can be quite a stressful experience for any driver, but with Group 1 Norwich BMW  being approved by BMW, and only using genuine BMW parts, you can relax safe in the knowledge that your vehicle will be well looked after by our highly skilled and meticulous team. Our workshop is well stocked to ensure vehicles have as little downtime as possible, but there's always the option of a courtesy car while yours is brought back to life.

How to find Group 1 Norwich BMW

Situated in the Costessey area of the city, Group 1 Norwich BMW is well placed for customers in Thetford, Attleborough, Wymondham, Dereham, Great Yarmouth, Lowestoft, Beccles and Bungay. Travelling north on the A47, head for the Norfolk showground. Group 1 Norwich BMW is on Forest Way, a right turn off Dereham Road.