UPDATE – AFTER-SALES EXPERIENCE I feel I need to update my original review because, unfortunately, my experience after the sale has been extremely disappointing. My original review was based on the sales experience, where I gave Jake and Tom 5 stars and the dealership 4 stars overall. I genuinely meant everything I said about Jake at the time. He was excellent throughout the purchase, which makes what has happened since even more disappointing. On the 25th of August, I contacted BMW Norwich regarding the condition of both rear tyres. The BMW Approved Used Technician Report recorded “No defects” against all four tyres. Once I had properly cleaned and inspected the car, I found visible dry rot/perishing, cracking, slits, gouges and areas of damaged/missing rubber on both rear tyres. I provided photographs and asked for the condition to be properly investigated. I was told the matter would be passed to management, but nobody contacted me. I chased it and was then told the manager was away. I subsequently raised it with BMW UK, but I still received no meaningful response or resolution. Jake's only real suggestion was that I bring the car back to Norwich so they could inspect the tyres. Jake knows I live three hours away, so this was not a practical resolution, particularly when I had already provided detailed photographs. I was looking for the matter to be properly investigated and taken seriously, not simply told to make a six-hour round trip. I contacted BMW UK Customer Services because I was getting nowhere. They contacted BMW Norwich, yet nobody contacted me to actually resolve the issue. I eventually raised a formal complaint with BMW, 16 days later I am still waiting for a proper response. The only communication I've received has been occasional messages suggesting the tyres have "probably" passed the Approved Used standards in Jakes opinion. There has been no inspection, explanation or evidence provided to me as to how tyres showing the condition were recorded as having “No defects”. What makes this even more disappointing is that after the sale, following my positive review, Jake emailed me saying: “If you need anything in the future, we're always here to help you. Anything you need.” Unfortunately, when I have actually needed help, that has not been my experience. The complete lack of communication, ownership and meaningful after-sales support has been shocking. I genuinely had a positive experience buying the car, which is why my original review was so positive. The after-sales experience has completely changed my view. The service you receive when buying the car should not be where the customer care ends. I believe after-sales care is more important than the sale itself. Based on my experience since the sale, I would now struggle to recommend BMW Group 1 Norwich. Look at the pictures, would you buy a £22000 car with these? ORIGINAL REVIEW I honestly couldn’t recommend Jake H highly enough. Having had previous experiences with different salesmen at BMW, Jake really stood out from the moment I first dealt with him. As a person as well as a salesman, he was incredibly kind, empathetic, caring and understanding. I never felt pressured into anything. He was always patient, genuinely wanted to help and nothing felt like too much trouble. Jake went above and beyond when he noticed a stone chip on the car that I hadn't even spotted. He wasn't happy with the condition, immediately got his manager involved and had the car taken back into the body shop. It was repaired within around an hour and a half while I was still waiting. Tom, the manager, was also very helpful and supportive when issues arose, and I appreciated him getting involved. Overall, Jake was excellent from start to finish. He's a credit to BMW Norwich and I would have absolutely no hesitation in dealing with him again. The only real disappointment was the standard of the valeting, which unfortunately let the overall experience down. Jake and Tom acknowledged this and tried to get it addressed. 5 stars for Jake and Tom, 4 stars overall.

Scott Joy was our salesman. Great service from the start. No hard sales technique. Friendly, polite and thorough service from start to finish.

Dealt with Jake Howe to purchase a BMW. Excellent service from start to end. Could not have been better.

I write positive review

Tried to buy a Car from Jamie at this Garage. I offered stick price, offered to pay for delivery, offered to collect from the garage (But I would need until the weekend to make travel arrangement as its a 10 hour round trip). Jamie told me it was policy not to deliver, and not to hold cars for over 48 hours, then stopped talking to me. No follow up.So my OH tried to buy online via the group website. Their website advertises delivery or collection, but was conditional on HP being used. Filled in the Finance application and put in the Order. Got an email saying the car was reserved, then nothing.After a few days we followed up - they had silently canceled our order.We literally cant give this garage our money - they just don't want to make a sale! Today's the day I could have been picking up the car, instead its unsold at the lot.

A wonderful experience from start to finish. Jake was polite, attentive, enquiring and professional. Clearly, technically knowledgeable. We were not sure of which model to purchase so Jake arranged for access to two preferred models for test drives; nothing too much trouble. Car selected, he navigated us patiently through the options to an order. Handover was both informative and fun - the reveal was such a joy. Well done Jake - thank you for making it such a great purchase. P.S. Full marks for the crisp shirt and well shone shoes!

Abigail Perry was outstanding from beginning to the end at BMW Norwich. She listened to the stipulations I had for a new car, delivered on the requests and was intuititive and adaptive. I would highly recommend her professionalism and technical knowledge of the vehicle as well as her kindness. Absolute pleasure dealing with her.