Read our reviews

Google
5.0/5
18 Apr 2026
Google - Group 1 Norwich BMW
Jamie was very helpful with supporting my M2 purchase.
Google
5.0/5
18 Apr 2026
Google - Group 1 Norwich BMW
The cars are maintained in a great condition and the cars are well priced, overall good place if you are looking for a good deal on a car
Google
5.0/5
17 Apr 2026
Google - Group 1 Norwich BMW
Huge thanks to Jake Howe at BMW for such a great experience. Buying a car can be overwhelming, but he made it feel easy. He was kind, patient, and took the time to walk us through everything properly. His honesty and transparency really stood out and we felt completely comfortable and looked after from start to finish. The car itself is incredible and we’re extremely happy with it. We really appreciate everything he did for us.
Google
5.0/5
17 Apr 2026
Google - Group 1 Norwich BMW
Jake was absolutely first class as a salesperson. We walked in with a rough idea of what we wanted, but he was able to refine exactly what we were looking for based on our needs. He was very responsive to any later enquiries we had, was able to sort a very quick pickup of our new car, which we love already! Having gone to a Volvo dealership the day before, where we found the service really disappointing, how Jake and the team treated us was night and day. The rest of the team that we spoke to at any time in the dealership, including Crispin, were always warm, friendly and attentive. Looking for any way to help, even just offering to go and make us a coffee, which was greatly appreciated.
Google
5.0/5
16 Apr 2026
Google - Group 1 Norwich BMW
We recently booked our car in for our first MOT at Group 1 Norwich. We were looked after by Alice S in the Services department and she was welcoming, professional and super efficient. Alice really made us feel that she was going that extra mile to make our visit go that much smoother.
Google
5.0/5
15 Apr 2026
Google - Group 1 Norwich BMW
Great customer service, Scott was very good getting me a good deal. Thanks.
Google
5.0/5
13 Apr 2026
Google - Group 1 Norwich BMW
A Phenomenal experience and max at the sales team went over and beyond.
Google
5.0/5
13 Apr 2026
Google - Group 1 Norwich BMW
Great service
Google
5.0/5
11 Apr 2026
Google - Group 1 Norwich BMW
We were looking for a new car to buy through the business and after talking to other dealers , found Brendon to be the most helpful and willing to explain sales advisor . His business advice and explanations, together with searching repeatedly for what we wanted can only be commended. Thank you Brendon for finding our car.
Google
5.0/5
10 Apr 2026
Google - Group 1 Norwich BMW
Very large showroom - helpful friendly staff.

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Norwich located on Forest Way, Dereham Road, Costessey, Norwich in Norfolk.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Norwich offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


Components-Featured-Block-Content-1000x562-Desktop-Group1-Customer-Care-v7

Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Norwich BMW – over 100 staff offering excellent service

Whether it's a new BMW or an approved used vehicle, Group 1 Norwich BMW has a vehicle for you. Choose from a range of new models in our 16 car showroom or one of over 70 approved used vehicles, and you'll also get great financing options to choose from too. What's more, with our 23-bay workshop with all the latest technology, Group 1 Norwich BMW will have you back on the road in next to no time.

Approved BMW servicing at Group 1 Norwich BMW

Getting a car repaired can be quite a stressful experience for any driver, but with Group 1 Norwich BMW  being approved by BMW, and only using genuine BMW parts, you can relax safe in the knowledge that your vehicle will be well looked after by our highly skilled and meticulous team. Our workshop is well stocked to ensure vehicles have as little downtime as possible, but there's always the option of a courtesy car while yours is brought back to life.

How to find Group 1 Norwich BMW

Situated in the Costessey area of the city, Group 1 Norwich BMW is well placed for customers in Thetford, Attleborough, Wymondham, Dereham, Great Yarmouth, Lowestoft, Beccles and Bungay. Travelling north on the A47, head for the Norfolk showground. Group 1 Norwich BMW is on Forest Way, a right turn off Dereham Road.