Read our reviews

Google
5.0/5
30 Mar 2026
Google - Group 1 Norwich BMW
Purchased a car with yourselves last weekend over a fairly quick timeframe and the experience was top notch from start to finish. Couldn’t fault James Albon’s service- his communication was excellent, made the whole process seamless and I couldn’t have asked for a better experience. I wasn’t the easiest of clients to deal with either so I definitely appreciated his patience during that time. Overall top lad and the showroom itself is immaculate so will definitely be looking to do more business with you in the future!
Google
5.0/5
30 Mar 2026
Google - Group 1 Norwich BMW
Although ordering my car over the phone the email communication from Brendon was spot on. Visited the showroom and the handover was very professional from showing us the car to setting it all up before we left. definitely recommend to friends & family 5 star
Google
5.0/5
30 Mar 2026
Google - Group 1 Norwich BMW
Great service, and good dealership to work with. Jamie Parker was good to deal with.
Google
5.0/5
29 Mar 2026
Google - Group 1 Norwich BMW
Bought my car in for a service, Georgie was smiling from the minute I walked in and couldn’t of been more helpful, even the perfect cup of tea 😁 Complete credit to the company,
Google
5.0/5
28 Mar 2026
Google - Group 1 Norwich BMW
Recently purchased a nearly new BMW from Group 1 Norwich. I had to travel to Norwich and so bought subject to sight. Sales contact, Max Turner, was really helpful during the process. Provided lots of info and options and confidence in the process. On the day of purchase Max picked me up from the station, which was much appreciated. Very professional and efficient in the sales process and guided me on relevant options.
Google
5.0/5
28 Mar 2026
Google - Group 1 Norwich BMW
Brilliant.joel was very helfpul
Google
5.0/5
26 Mar 2026
Google - Group 1 Norwich BMW
I recently bought a new car from Joel at BMW Norwich and the whole experience was fantastic. He made the process incredibly easy from start to finish, quickly finding a car that suited exactly what I was looking for and offering a great deal on it too. Joel was straightforward, helpful, and genuinely easy to do business with. I’d happily recommend him to anyone looking for a smooth, stress‑free car‑buying experience.
Google
5.0/5
26 Mar 2026
Google - Group 1 Norwich BMW
Very relaxed ,no hassle transaction,Scot made me feel very relaxed with knowledgeable experience along the way,very happy with the car
Google
5.0/5
26 Mar 2026
Google - Group 1 Norwich BMW
Scott Joy has been so helpful with arranging the purchase of a new BMW, very quick turn around, very helpful with all different questions and has made the whole experience stress free when I needed a car last minute. Couldn't recommend the service enough
Google
5.0/5
25 Mar 2026
Google - Group 1 Norwich BMW
I have been buying new cars from high end dealerships for some 35 years now. Those of you with similarly long memories may recall a certain London dealership going by the name AFN ( now West London Porsche). I have bought many cars from them over the years and all from the same exceptional salesman ( RL) a relationship that lasted until a couple of years ago when we both retired! Now a BMW fanboy & living close to Norwich I have been using Group 1 Norwich for buying, servicing & repairs. The buying experience with Jake Howe has been outstanding, I can only hope we have a similarly long professional relationship. When we went to the Neue Klasse iX3 evening event in January my wife said she wasn’t keen on car salesmen ( think Swiss Tony!). I told her not to worry-Jake is not a car salesman, just a great guy who happens to help us buy cars & enjoy the experience, having met him she wholeheartedly agreed. Oh, and he said that was the greatest compliment he has had! Well done Jake, my friend, keep up the good work.

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Norwich located on Forest Way, Dereham Road, Costessey, Norwich in Norfolk.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Norwich offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Norwich BMW – over 100 staff offering excellent service

Whether it's a new BMW or an approved used vehicle, Group 1 Norwich BMW has a vehicle for you. Choose from a range of new models in our 16 car showroom or one of over 70 approved used vehicles, and you'll also get great financing options to choose from too. What's more, with our 23-bay workshop with all the latest technology, Group 1 Norwich BMW will have you back on the road in next to no time.

Approved BMW servicing at Group 1 Norwich BMW

Getting a car repaired can be quite a stressful experience for any driver, but with Group 1 Norwich BMW  being approved by BMW, and only using genuine BMW parts, you can relax safe in the knowledge that your vehicle will be well looked after by our highly skilled and meticulous team. Our workshop is well stocked to ensure vehicles have as little downtime as possible, but there's always the option of a courtesy car while yours is brought back to life.

How to find Group 1 Norwich BMW

Situated in the Costessey area of the city, Group 1 Norwich BMW is well placed for customers in Thetford, Attleborough, Wymondham, Dereham, Great Yarmouth, Lowestoft, Beccles and Bungay. Travelling north on the A47, head for the Norfolk showground. Group 1 Norwich BMW is on Forest Way, a right turn off Dereham Road.