Read our reviews

Google
5.0/5
22 May 2025
Google - Group 1 Norwich BMW
I had a wonderful experience purchasing my X5. Max provided exceptional and professional customer service, which is exactly what one would expect from a skilled salesperson. I reserved the vehicle online, test drove it in Norwich, traded in my Volvo, and left the dealership with my new car within about two hours. A few months later, I contacted Max with some questions, and he was more than happy to assist me.
Google
5.0/5
22 May 2025
Google - Group 1 Norwich BMW
Excellent service from Max Turner from start to finish. After disappointing experiences with other major car dealerships, BMW was in a different league. I love my new X1. Thank you, Max and the team for making it so easy and enjoyable.
Google
5.0/5
18 May 2025
Google - Group 1 Norwich BMW
Picked up my car a couple of days ago and I was very happy with the service I received from BMW Norwich, throughout the whole process the customer service has been second to none. After having a terrible experience with Mercedes Benz Norwich, I was looking for a change. My parents have been going to this BMW for as long as I can remember and they have always been amazing to my family over the years. My whole family has had nothing but positive experiences with BMW Norwich, no matter what the issue they are always more than happy to help. I would like to thank Jake Howe for how easy and straightforward he made the whole process of getting my new car. As well as for always giving such excellent service to me, my mum and my dad. We all couldn't be happier.
Google
5.0/5
17 May 2025
Google - Group 1 Norwich BMW
Top-notch service and staff. It was a brilliant experience. Recently bought a second-hand BMW. Thanks Tom and Max for doing such a great job and dedication. The car is amazing! Highly recommended
Google
5.0/5
8 May 2025
Google - Group 1 Norwich BMW
I picked up my used BMW220d yesterday and the whole team I dealt with from my first call to Scott and then meeting Jamie and his manager Tom was really good. They made me feel welcome, had my car prepared it was a really good experience. I reserved this car last week over the phone and despite living over 300 miles away and yesterday being the first time I saw the car and met the team everything was easy.
Google
5.0/5
6 May 2025
Google - Group 1 Norwich BMW
Excellent customer service. A very welcoming and professional experience.
Google
5.0/5
3 May 2025
Google - Group 1 Norwich BMW
Had a great experience once again with Group 1 BMW Norwich when purchasing my new car. Sales representative Scott Joy was excellent at all stages from initial selection though to handover. In particular, he responded to questions promptly and keep me updated with progress throughout. Would have no hesitation in recommending Scott if you are needing a new car.
Google
5.0/5
2 May 2025
Google - Group 1 Norwich BMW
I have recently purchased a used 420i from Jake Howe at BMW group 1 in Norwich and couldn’t be happier with the excellent service I received from the team as I was made to feel very welcome, and nothing was too much trouble. I will be honest I had a lot of questions (some silly ones) but Jake was more than happy to take the time to answer them face to face or via email very quickly. His knowledge on the vehicle was impressive and was happy to spend time discussing the car. On collecting the car, a slight issue was noticed and that was rectified straight away, that shows to me I can trust and rely on the company. I have taken out the 4-year warranty on the car and I have totally piece of mind in the service I will receive going forward from the dealership.
Google
5.0/5
2 May 2025
Google - Group 1 Norwich BMW
Received excellent service from Group 1 Norwich BMW. They looked after me incredibly well and provided a superb level of customer service. Their standards for their used cars are exceptionally high. Would thoroughly recommend to anyone needing a car. Jake looked after me and I can't thank him enough for his help in my car search.
Google
5.0/5
2 May 2025
Google - Group 1 Norwich BMW
Really put me at ease with a new car purchase. Scott Joy was helpful and patient with all my questions and helped make the whole process easy, matching the best deal for my finances and ensuring the car was exactly the one that best suited me.

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Norwich located on Forest Way, Dereham Road, Costessey, Norwich in Norfolk.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Norwich offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Norwich BMW – over 100 staff offering excellent service

Whether it's a new BMW or an approved used vehicle, Group 1 Norwich BMW has a vehicle for you. Choose from a range of new models in our 16 car showroom or one of over 70 approved used vehicles, and you'll also get great financing options to choose from too. What's more, with our 23-bay workshop with all the latest technology, Group 1 Norwich BMW will have you back on the road in next to no time.

Approved BMW servicing at Group 1 Norwich BMW

Getting a car repaired can be quite a stressful experience for any driver, but with Group 1 Norwich BMW  being approved by BMW, and only using genuine BMW parts, you can relax safe in the knowledge that your vehicle will be well looked after by our highly skilled and meticulous team. Our workshop is well stocked to ensure vehicles have as little downtime as possible, but there's always the option of a courtesy car while yours is brought back to life.

How to find Group 1 Norwich BMW

Situated in the Costessey area of the city, Group 1 Norwich BMW is well placed for customers in Thetford, Attleborough, Wymondham, Dereham, Great Yarmouth, Lowestoft, Beccles and Bungay. Travelling north on the A47, head for the Norfolk showground. Group 1 Norwich BMW is on Forest Way, a right turn off Dereham Road.