I had a really great experience with Group 1 BMW Reading. They made the whole process so easy and straightforward from start to finish, and I couldn’t be happier with the service I received. A special mention to Nicholas Hall, who was brilliant throughout. He made me feel valued as a customer and kept me informed every step of the way. He also contacted me as soon as the car was put up for sale, which I really appreciated and made a big difference. Nicholas was friendly, professional and a pleasure to deal with, making the whole experience stress-free. It’s clear he genuinely cares about his customers, and I’d like to thank him for all his help. I’d definitely recommend Group 1 BMW Reading to anyone looking to buy a car. Thanks again to Nicholas for making it such a positive experience!

I pre booked a starter motor recall for my G20 330i on the 21 Sep via a phone call. Got confirmation email of it and completed online check in day before the recall was meant to take place (12 Oct) Then the day comes, I drop off my car with the keys at 08:30 as requested. I don't hear anything from BMW until 17:00 (an hour before they close). In which they say, they have only just started to work on it now and would likely have to keep it overnight to complete in the morning. To which I replied, unfortunately I can't leave overnight as I'd need it for work the following day. I also asked what the next steps would be in terms of rebooking me in. Turns out, despite a PRE BOOKING well in advance, BMW Reading did not have the starter motor part in their inventory and therefore couldn't carry out the work anyways. Would of saved everyone the trouble if they let me know this when I dropped it off at 08:30 and also with it being a booking made 3-4 weeks in advance, surely you'd think they'd have the parts in stock right? Then when it comes to collecting, I had to rush to the dealership (due to them only notifying me that they didn't have the part at 17:36 now only 24 minutes before closing). Then it took around 30 minutes of me waiting for them to finally hand me the keys and let me take it away. Finally left the dealership at around 18:25. I took the day off work to do this too and was home bound due to myself not having a car for the day. What a waste of time. Time stamps of when texts were exchanged are in the screenshot attached.

Brilliantly looked after by Daniel. N and the team at BMW Reading. A very genuine and kind approach to looking after their customers. A most professional team and a showroom well worth a visit. Highly recommended.

Came to this dealership some weeks ago after having bad experience in couple of other dealerships in Reading. Me and my partner did not expect that we will be finding our dream car the same day and then we met Milly Marsh who works in Sales department - she was amazing! Milly explained pros/cons of what we are looking for, she was very professional and friendly and she listened to us when we were explaining our circumstances/budget. There was no pressure and we had a great time sipping coffee, having a chill chat all whilst signing paperwork for our brand new BMW 1 Series 🥳 Would 100% recommend this dealership (and make sure to ask for Milly in Sales - she's a star!)! ☺️

Do not trust this dealership. Terrible service and zero accountability. On 23 September 2026, we took our 2023 model car here for a routine engine oil change. When we picked the vehicle up on 24 September, we were shocked to find huge scratches all over it. Because we had only booked it in for an oil change, one of the dealership staff actually mocked my mother, condescendingly offering something along the lines of, "We'll give you another £20 discount." My mother is extremely particular about the cars she drives and everything she consumes; however, she doesn't dress in a way that flaunts wealth. I strongly suspect they judged and ridiculed her based on this. Since noticing the damage, we have taken the car back to the dealership three times. This is a brand-new car, not second-hand, and my mother only uses it for short trips to the local shops, not for commuting. The people who came out to "inspect" the scratches literally just walked a lap around the vehicle without even properly looking at the damage, only to dismissively claim, "We didn't do this." It is absolutely laughable—they think everyone else is stupid and they are the clever ones. If they didn't do it, who did? There wasn't a single scratch on the car before it went in. Every single time, they promised to call us back, but we never received a call over the course of two weeks. When I looked into it myself, I discovered they had entered my mother's email address incorrectly into their system—someone had deliberately or carelessly tacked a random digit onto the end of it. I eventually spoke to a woman named Chloe, who claimed to be the service reception manager, though her voice was visibly shaking throughout the conversation. I have now contacted BMW directly about this. This dealership used to be run by Inchcape, and they were incredible. I have never encountered a dealership network as appalling as Group 1—from the frontline staff right up to the management. You can never find anyone willing to have a proper conversation. The car is worth nearly £60,000, yet they couldn't care less. Please, do not take your car to this dealership under any circumstances. I will be exercising my legal rights and doing everything in my power to get their official BMW service status revoked.

When it to the showroom and spoke to a sales person about taking out a BMW on lease for our second car. They flat out refuse to tell you the price, rather take all your details and never get back to you. A week later I called them and made the same enquiry. After having to hand over all the same details again, the sales person said they'd send me quotes. Again, nothing was ever sent. The sale people also make all kinds of false claims about other car brands which is extremely unprofessional and unpleasant. In the end, we actually decided against a lease and bought a car from a different brand.

I purchased a used Porsche from this dealership, the sales person was Lesley Sackey. On arrival the reception staff were very welcoming and attentive and immediately called for the sales person. The vehicle wasn't presented in 'showroom condition' which was a little disappointing and had been left outside in the rain despite having booked an appointment to view at an agreed time. However, after some negotiating a deal was struck and arrangements made for the vehicle to be delivered to my home address and my part-exchange to be taken away. On delivery day the vehicle arrived on a trailer and looked absolutely stunning. The small imperfections that were noted on viewing were dealt with and the car looked in 'as new' condition. In addition I have the benefit of a years warranty and road side/breakdown assistance, not that I anticipate I will need it. I am absolutely delighted with my purchase and can't fault the team at Group 1 BMW Reading. Particular thanks to Lesley and Duncan Mew.

⭐ 1 Star – A shocking decline in customer service ##UPDATE## I visited Group 1 BMW Reading after checking the advertised opening hours, which stated that the dealership was open until 13:00. When I arrived, I was told that the service department was closed. I accept that departments can occasionally have to close unexpectedly. That was not my main complaint. My complaint was the complete lack of assistance I received when I arrived. There was no meaningful attempt to help, offer an alternative or even properly explain the situation Interestingly, Group 1 BMW Reading responded publicly to my original review, apologising and stating that they “fully appreciate that this does not excuse the lack of assistance” I experienced. They then invited me to contact them directly, saying that a member of the management team would be in touch. I did exactly that over a week ago. Unfortunately, despite taking the time to respond to my complaint and publicly inviting me to make contact, I have heard absolutely nothing further from the dealership or management. That is extremely disappointing. I have been a BMW customer for many years and remember when BMW Reading had an excellent reputation for customer service. Customers were made to feel valued and staff genuinely seemed to care about resolving problems. Sadly, my recent experiences with Group 1 BMW Reading have been very different. What makes this particularly frustrating is that the dealership’s own public response acknowledged that the service I received was not acceptable and specifically offered to investigate the matter. If that offer was genuine, I would have expected someone to actually follow up. A week has now passed with no contact. For a premium BMW dealership, this is simply not the level of customer service I would expect. It is incredibly disappointing to see how far the customer experience at BMW Reading appears to have fallen. What was once a dealership with genuinely excellent customer service now seems incapable of even following up on a complaint after publicly promising to do so. I will certainly think twice before using this dealership again. Very disappointing. ############################################## I have been a BMW customer for many years and remember when BMW Reading was a dealership that genuinely understood what customer service meant. Sadly, that reputation appears to be a thing of the past. I visited this morning after checking the dealership’s advertised opening hours, which stated the Service Department was open until 13:00. On arrival, I was told that the service department was closed. What is particularly disappointing is not simply that the service department was closed, but the complete lack of customer service surrounding it. There was no apology, no proper explanation and no attempt whatsoever to help or find a solution. I had made the journey based on the opening hours advertised by the dealership, only to be effectively turned away. For a premium BMW retailer, this is simply unacceptable. What makes it even more frustrating is that this isn’t an isolated disappointment for me. I have previously raised serious concerns about my experiences with Group 1 BMW Reading, and unfortunately this latest visit reinforces my view that something has gone seriously wrong with the customer-service culture at this dealership. I genuinely remember a time when visiting this dealership meant receiving a level of service that reflected the BMW brand. Today, that feels like a very distant memory. Group 1 BMW Reading should be embarrassed by this level of customer service. Customers should not have to chase, complain or argue simply to receive basic courtesy and assistance. After today’s experience, I have reached the point where I will not be returning to this dealership. It is incredibly disappointing to see what was once a very good BMW retailer decline to this level. BMW Reading: this isn’t premium customer service. Not even close.

Very friendly staff who gave a great experience and support with looks at new cars.