Read our reviews

Google
5.0/5
31 Mar 2026
Google - Group 1 Reading BMW
Great experience with this branch. Big shout out to Amellia Marsh who sorted me out with a 2 series. 10/10 would recommend - make sure you book with her, she will look after you!
Google
5.0/5
29 Mar 2026
Google - Group 1 Reading BMW
Google
1.0/5
27 Mar 2026
Google - Group 1 Reading BMW
After 8 years of using this dealership I have to say since it has been taken over the service has dropped considerably. Car booked in for diagnostics on Wednesday, not looked at until Thursday due to either over booking or lack of staff quoted "30 cars backed up". Thursday - silence, rang for an update at 3pm told it was next to be looked at. Nothing by 5pm considering dealership closes at 6 I needed to leave to pick it up. Nothing found on diagnostics from what I took it in for but magically £1k of work needing to be done (mixture of red/amber) despite being in for MOT and Health Check less than 3 weeks earlier and only thing flagged was to watch front tyre tread. After a second opinion I am convinced this was an attempt to take advantage of getting some expensive work out of me. Prices quoted are extortionate compared to local specialist dealership and none of the work as urgent as pressed upon me. Have contacted customer service and won't be returning.
Google
5.0/5
19 Mar 2026
Google - Group 1 Reading BMW
Just met Nick L, was a lovely guy and a great experience looking forward to picking up my car soon, what a great dealership
Google
2.0/5
18 Mar 2026
Google - Group 1 Reading BMW
Parts department are top notch. Service team lady needs more knowledge of the brand and cars in general. Lied to my face about doing something she didn’t do, so took it else where. Will use parts department and that’s it. Parents and friends have bought cars here before but sales people have little to no product knowledge. Passion for the company is left at the door. By all means test drive and research but maybe best to buy from another dealership.
Google
5.0/5
17 Mar 2026
Google - Group 1 Reading BMW
Google
4.0/5
13 Mar 2026
Google - Group 1 Reading BMW
Google
1.0/5
12 Mar 2026
Google - Group 1 Reading BMW
It’s the second time I’ve been let down with less than 24 hours notice regarding an airbag emergency recall. If it wasn’t for me chasing this up the second booking wouldn’t have been made at all. I was told someone would be in touch to rebook. No one did and then when I rebooked myself I’ve just been told the part isn’t available again with less than 24 hours notice. Expected better as a BMW UK (Ltd) employee! Not impressed.
Google
5.0/5
1 Mar 2026
Google - Group 1 Reading BMW
Recently popped in to see the new line up. Was helped by Millie who was so helpful, finding the right car for us while we went shopping. Millie did everything to make the process smooth even with rather tight timelines.
Google
1.0/5
27 Feb 2026
Google - Group 1 Reading BMW
Bought an approved used car from them. Within hours it had several problems. Had to keep bringing the car back for weeks to get several issues fixed. What an approved quality!! Months later nearside rear air suspension failed. They changed it to a new one they said. But couple of years later the same nearside rear suspension failed again. When I pointed out that it was a new suspension they had replaced earlier, they said that last time it was the far side rear suspension that was changed. They lied. On one occasion, brought the car to the garage to get one thing fixed and when I took the car back, within hours, the parking sensor failed. It was never faulty. The only explanation is that they harvested a good working component from the car and replaced it with a faulty one. Had to pay a lot to get that sensor fixed again. Problems after problems after problems. What a shame.

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Reading located on Drake Way, Reading, Berkshire RG2 0GH

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:

  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Reading offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Reading BMW – sales and servicing with excellent service

Here at Group 1 BMW, we work hard to ensure every one of our Retail Centres reflects the same high standard of customer service - and our BMW Centre in Reading is certainly no exception. With a team of knowledgeable staff on hand to answer your every question - from advice on the latest BMW models to MOT queries - we are always on hand to help. 

Over 100 approved used cars at Group 1 Reading BMW - all indoors!

Here at Group 1 Reading BMW, you’ll get a warm welcome from the moment you step through our doors. Whether you’re booking a test drive, enquiring about servicing or finding out more about our latest deals, you’ll always receive our honest advice to help inform your choices at every step.

Our BMW Retail Centre in Reading offers:

  • The latest brand new BMW models in our showroom
  • An impressive choice of more than 100 approved used BMWs
  • Competitive financing options on both new and used vehicles
  • Bespoke corporate deals
  • Servicing and MOTs using genuine BMW parts at our workshop
  • A well-stocked parts department for quick, efficient repairs
  • Bespoke after-sales support

With more than 90 skilled staff on hand across retail and servicing, our Berkshire team will ensure you’re well looked after no matter what your requirements. 

How to find Group 1 Reading BMW

Group 1 Reading BMW is ideally located for customers across Berkshire, including the nearby towns of Wallingford, Didcot, Bracknell, Newbury, Thatcham, Tadley, Hook, Wokingham, Crowthorne and Henley-on-Thames.

To find us, from the A33 take the turn into Kennet Island and then take the first right onto Drake Way.  Head towards the end of the road, passing the Hilton Reading on your right. Our BMW Centre will be in front of you.

We look forward to welcoming you soon.