Read our reviews

Google
2.0/5
27 May 2026
Google - Group 1 Reading BMW
Ordered a motorcycle part. Didn't receive any notification that it had arrived when promised, waited on the phone for minutes several times to get through to parts to check delivery, eventually got a callback saying the part had arrived. Went straight there and then spent 5-10 minutes standing at the parts counter with nobody in sight waiting to be served. Last time I will use them for parts if I have a choice.
Google
5.0/5
26 May 2026
Google - Group 1 Reading BMW
Great place to see the whole range with lots of new and used cars. Engaging staff made it all the better.
Google
1.0/5
23 May 2026
Google - Group 1 Reading BMW
Had 24 hr test drive confirmed two weeks prior and I made all the arrangements. Due to collect Sunday ~10am and informed 5pm Saturday that they can't do 24 hours on the weekend. {800,000 TripAdvisor followers, 3m Google maps views)
Google
1.0/5
22 May 2026
Google - Group 1 Reading BMW
I just wanted to say a big thank you to Nick Levison for helping me purchase my BMW 340i. From the very first conversation, Nick was honest, patient, and genuinely enthusiastic about the car, which made the whole experience feel much more personal and enjoyable. As I was travelling from far away and wanted to make sure I was buying the right car, Nick took extra time to answer all my questions, send over details, and make me feel comfortable throughout the process. Nothing ever felt rushed or pressured. You can really tell when someone is passionate about BMWs and cares about their customers, and Nick definitely does. Picking up the 340i was a special moment for me and he helped make it memorable. Thank you again Nick, absolute pleasure dealing with you and I would happily recommend you to anyone looking for their next BMW. Update! It’s a real shame that the sale didn’t go through, as I was genuinely excited about purchasing the car. Unfortunately, I later discovered that I had been given incorrect information regarding the vehicle’s ownership history, which changed my decision completely. What made the situation even more frustrating was the difficulty I experienced getting my deposit refunded. I had to continuously chase Nick and the sales team for updates over a period of nearly two weeks before the refund was finally processed, which I found very disappointing and unprofessional. The whole experience became unnecessarily stressful and left a negative impression overall.
Google
2.0/5
21 May 2026
Google - Group 1 Reading BMW
Not a good experience , this Group wants everything done remotely with absolutely no direct customer contact. The antithesis of a caring customer service organisation, and the staff know it but “systems” prevent them doing a good job
Google
5.0/5
21 May 2026
Google - Group 1 Reading BMW
Group 1 Motorrad BMW Reading (Motorcycles) had a couple of recent interactions with the motorcycle side in this dealership that launched this year. Andy, Keith and the team have been extremely helpful and I will be using this dealership for servicing of my bike moving forward as they are the nearest to my home. It’s refreshing to meet a team obviously passionate about customer service and not just there for a salary. Great work guys, thoroughly deserve recognition from dealership Management and I look forward to visiting when you have completed your latest showroom upscaling! Keep up the great work 👍👍👍
Google
5.0/5
20 May 2026
Google - Group 1 Reading BMW
Excellent main dealer with fantastic customer service! Daniel & Hamza went above & beyond resolving an historical service issue - they’re both a real credit to the team. Keep up the great work!
Google
1.0/5
20 May 2026
Google - Group 1 Reading BMW
This was the worst buying failed experience. Do not buy used cars from here. I have taken legal advice.
Google
5.0/5
19 May 2026
Google - Group 1 Reading BMW
Daniel in Reading branch was very helpful with the change of my airbags and also delivered a promised clean up of my car. Thanks Daniel, keep up the great work, professionalism and positivity.
Google
5.0/5
19 May 2026
Google - Group 1 Reading BMW
Outstanding service – highly recommended! I brought my BMW GSA 1250 motorcycle to Group 1 BMW Motorrad Reading with a serious issue at such short notice. The technicians Alex and Jack, jumped straight into it. What really impressed me was that even before I had managed to sign the paperwork, they had already disassembled the engine to diagnose the problem. That shows real dedication! They quickly found that one inlet valve housing had chipped, damaging the second inlet valve and causing the shim to fall out. Keith kept me perfectly updated throughout. They ordered a new cylinder head, valves, rocker arm gaskets and all necessary parts, and handled everything professionally. The technicians even found the broken piece, so nothing was left floating in the engine. My bike been put back together and the final service was completed smoothly. I’m extremely happy with the whole experience – the fast response, clear communication, excellent technical work and the caring attitude of the entire team. Big thank you to Keith, Alex, Jack and the whole Group 1 Reading team! You’ve earned a very satisfied customer. Highly recommended! 👍 Wojciech

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Reading located on Drake Way, Reading, Berkshire RG2 0GH

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:

  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Reading offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Group 1 Reading BMW – sales and servicing with excellent service

Here at Group 1 BMW, we work hard to ensure every one of our Retail Centres reflects the same high standard of customer service - and our BMW Centre in Reading is certainly no exception. With a team of knowledgeable staff on hand to answer your every question - from advice on the latest BMW models to MOT queries - we are always on hand to help. 

Over 100 approved used cars at Group 1 Reading BMW - all indoors!

Here at Group 1 Reading BMW, you’ll get a warm welcome from the moment you step through our doors. Whether you’re booking a test drive, enquiring about servicing or finding out more about our latest deals, you’ll always receive our honest advice to help inform your choices at every step.

Our BMW Retail Centre in Reading offers:

  • The latest brand new BMW models in our showroom
  • An impressive choice of more than 100 approved used BMWs
  • Competitive financing options on both new and used vehicles
  • Bespoke corporate deals
  • Servicing and MOTs using genuine BMW parts at our workshop
  • A well-stocked parts department for quick, efficient repairs
  • Bespoke after-sales support

With more than 90 skilled staff on hand across retail and servicing, our Berkshire team will ensure you’re well looked after no matter what your requirements. 

How to find Group 1 Reading BMW

Group 1 Reading BMW is ideally located for customers across Berkshire, including the nearby towns of Wallingford, Didcot, Bracknell, Newbury, Thatcham, Tadley, Hook, Wokingham, Crowthorne and Henley-on-Thames.

To find us, from the A33 take the turn into Kennet Island and then take the first right onto Drake Way.  Head towards the end of the road, passing the Hilton Reading on your right. Our BMW Centre will be in front of you.

We look forward to welcoming you soon.