If u want to buy a very dear bmw and have lots of money this is the car place 4 u .but if you'll a.little person dont bother with this strore.waited 4 1 hour for someone to came and c me other people waiting longer yep u got it no one came out so I left .but try ringing them 4 parts no one answers the phone .so parts department a waste of time .was good once people well polite and got me my parts but now how can u have parts when everyone's ill or away then u got people walking about doing well .now taking my x3 to grovelled BMW..nice welcome there.at least you are a no one there they talk to u .bmw you need to get your act together reception ladys are very plight.hats off to them spent a lot of money at u store now very upset buying on line no good as u dont need my cash.very disappointing.

Poor experience with bmw reading. Bought a 3 series touring from them that had poor previous repairs in the end I gave the car back and had to re purchase my old car back which they still had and I had to re purchase it for more money and didn’t refund me the money I put extra on top for the 3 series. There sales manager was going to look into this but never heard back. Very poor customer service.

Parts team very helpful

Great customer experience. Made an enquiry about a used car. It wasn’t easy for me to visit yet Hamza has been very quick to get information to me and created a personal video highlighting the condition of the car in great detail. Very impressed with his customer service.

Utter shambles. I'd booked my wife's car for a service on 22/10/26 and booked a loan from 0830 at the time of booking (hire car through Enterprise) for the day for which I got a confirmation email and requested no wash clearly highlighted. Arrived at the dealership 0815 / was directed to self service check in to leave keys. Enquired about the loan car and told Enterprise would be on site at 0830. A lady from Enterprise did arrive and dealt with a customer there before me so I expected to be next. Waited until 0845, went to reception to chase. 0900 chased again. The lady from Enterprise arrived back but did not come to me so I asked her what was going on. Turns out group 1 had booked my loan car with the wrong Enterprise branch - Cow Lane not Reading South who deal with BMW so basically no car. Fortunately she was helpful and I ended up having to go to the Reading South branch myself to get a car - utterly ridiculous and nearly an hour delay causing me to be late for an important appointment and no help from the dealership itself. I'd have been sat there indefinitely otherwise. Service was completed through the day at least. When I came to collect the car, the idrive had been updated as the service taking place as BMW Colchester (different dealer code entered 08389 vs 08690) / wrong mileage on health check paperwork (but correct on idrive at least) and it had been washed with damage to the PPF. I sent an email to Dan Leeds (head of business) on 22/10/26 with a copy to the group 1 customer service inbox that day - no acknowledgment or reply. As well as that I had a customer feedback request call from group 1 on 26/10/26 and advised them of my experience and was told they would contact the dealer to contact me and completed the post service BMW UK survey on 27/10/26 giving a 1 star rating and was told the dealership would contact me - no one has. They've now been sent a copy via recorded delivery and I'll escalate it further if they ignore that. You can judge a business not just on when something goes wrong but actually if they have procedures in place to own it and put it right and clearly group 1 have none! Avoid!

Very disappointing customer service and lack of professionalism Last week, I took my BMW in for a software update. When I arrived, the sales assistant asked me to write down my personal details. However, once I got home, I received a message with both my name and email address incorrect. When I returned to collect my car, I raised the issue and asked for my details to be corrected. I was told that the email address could only be changed by the manager. Despite requesting more than three times that my details be checked and corrected, this was never resolved. Unfortunately, a couple of days later, another problem appeared with my car, so I returned to the dealership for assistance. The gentleman who helped me said the work would be completed by the following morning, but nobody contacted me with an updated. I had to call reception myself, but the receptionist was unable to provide any information. I waited another hour and, still having received no update, called again to express my dissatisfaction. I found the customer service, particularly from reception, extremely unprofessional and disappointing. Having to repeatedly chase for updates, receiving no communication, and having my personal details recorded incorrectly despite raising the issue several times is simply unacceptable. It also raises serious concerns for me about how customer information is handled and the attention given to data protection. Overall, this experience has left me very disappointed and has completely undermined my confidence in this dealership. I will not be returning and would rather travel further to receive the professional, reliable and respectful service that customers should expect from a BMW dealership. I expected much better from BMW.

No better now they are branded group 1. They offer you fast check out. Pay bill on line then collect keys from lock box, but then they do not put the keys in the lock box. Still have to sit around waiting for one of their busy advisors. Please do not offer a service that you are not going to allow us to use. And today ... check in, get an email saying they will text me when the car is ready. No text, I have to call them to check. Takes a while for them to answer the call. They can't tell me there and then, so I have to wait for them to call me back later to confirm it is done. Don't tell me you are going to do things and not do them. And now an MOT. When booking I am told I am booked in for 11am, so being told to collect it around 4pm seems OK I work not too far away, and I have updated my meeting schedules to make time to collect it then. No call from them, but 15:30 pick up would be better for me, so I call them. Oh the car will not be ready even forthe 4pm pick up. I need to collect it after 5 and before 6pm. I had moved my meeting from the 4pm slot to the 5pm to 6pm slot to accommodate their pick up time. And of course they will not allow collection a minute passed 6pm. They really do not think about their customers.

I had a really great experience with Group 1 BMW Reading. They made the whole process so easy and straightforward from start to finish, and I couldn’t be happier with the service I received. A special mention to Nicholas Hall, who was brilliant throughout. He made me feel valued as a customer and kept me informed every step of the way. He also contacted me as soon as the car was put up for sale, which I really appreciated and made a big difference. Nicholas was friendly, professional and a pleasure to deal with, making the whole experience stress-free. It’s clear he genuinely cares about his customers, and I’d like to thank him for all his help. I’d definitely recommend Group 1 BMW Reading to anyone looking to buy a car. Thanks again to Nicholas for making it such a positive experience!