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3.6 /5
1,693 reviews

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Google
5.0/5
13 Apr 2026
Google - Group 1 Reading BMW
I recently purchased a BMW iX2 eDrive30 Sport, and I couldn’t be happier with both the car and the overall experience. The vehicle itself is outstanding—sleek, powerful, and incredibly smooth to drive. It perfectly blends performance with comfort, and the electric range and technology make it feel like a true step into the future. What really made the experience exceptional, though, was Nicolas. From start to finish, he was absolutely amazing—knowledgeable, patient, and genuinely helpful. He took the time to answer every question, guided me through all the features, and made sure I felt completely confident in my decision. Nothing ever felt rushed or pressured; instead, it was clear he truly cared about finding the right fit for me. Thanks to Nicolas, what can sometimes be a stressful process turned into a genuinely enjoyable one. I highly recommend Nicholas Read at Group 1 BMW Reading and working with him if you get the chance!
Google
5.0/5
12 Apr 2026
Google - Group 1 Reading BMW
Absolutely exceptional service from the team at Reading BMW. The Head of Business, Dan, personally ensured I was well looked after, which shows incredible leadership and dedication to customer care. My Service Advisor, Lewis Rodgers, was also phenomenal from start to finish. He proactively organized a courtesy car for me when I was in a rush and kept me updated with crystal clear communication throughout the day. You can truly tell they care about their customers and put a massive amount of effort into ensuring every detail is sorted to the highest standard. The whole team operates with the highest level of professionalism and made the entire process completely stress-free. Highly recommend asking for Lewis if you need your car serviced!
Google
1.0/5
12 Apr 2026
Google - Group 1 Reading BMW
Once again, I cannot believe the incompetence of this dealership, specifically in relation to the conduct and professionalism of your Service Manager, Jon, at your BMW Reading location. I regret to say that my interaction with Jon fell far below the standard I would expect from a brand of your reputation. Throughout the engagement, there was a clear lack of understanding of my concerns, as well as an absence of empathy toward my situation as a customer. I found his approach dismissive and unhelpful, which only served to escalate what should have been a straightforward matter. Equally concerning was what appeared to be a lack of sufficient knowledge or willingness to properly address customer needs. As someone who has been a loyal customer, I expect a level of competence and care that reflects the values your brand promotes. Unfortunately, this experience did not meet those expectations. Customer service is the cornerstone of any successful business. Without customers, there is no business to sustain. It is therefore disappointing to encounter such disregard for customer satisfaction, particularly at a managerial level where leadership and example are critical. As a result of this experience, I have made the decision to take my business elsewhere. This decision extends beyond my personal custom, as I will also be advising my company, family, and friends to reconsider their association with your dealership, this is already tangible with two new car orders placed elsewhere due to this poor experience. I hope you take this feedback seriously and review both the conduct and training of your staff to ensure that future customers do not encounter similar issues.
Google
5.0/5
8 Apr 2026
Google - Group 1 Reading BMW
I have had a good experience buying an approved used 320 Touring from Group 1 in Reading. Steve was particularly helpful in making sure that I was happy with my choice of car, and even came in on his day off to arrange the handover.
Google
5.0/5
2 Apr 2026
Google - Group 1 Reading BMW
Nice and friendly for new customer
Google
1.0/5
2 Apr 2026
Google - Group 1 Reading BMW
Very, very poor service. I had an appointment on Tuesday, I took my car to be repaired. On Thursday they call me and tell me they have 2 hours to fix something I don't know (I don't know why they called me) I told them it was ok and on Friday they call me to go get it because they didn't have time to do anything to it and to take it back on Wednesday. So the car sat with them for 4 days and they weren't able to do anything. So it's a worthless, worthless company. After all, they are very, very expensive and they are also incompetent, otherwise I don't understand how my car sat with them for 4 days and they couldn't do anything for 2 hours. So I will never take it to them again and I don't recommend anyone take their car there because it's not worth it...it's better to go to a mechanic outside of BMW because those mechanics know more about their job than the ones at BMW and they don't lie to you. I DO NOT RECOMMEND.
Google
5.0/5
31 Mar 2026
Google - Group 1 Reading BMW
Great experience with this branch. Big shout out to Amellia Marsh who sorted me out with a 2 series. 10/10 would recommend - make sure you book with her, she will look after you!
Google
5.0/5
29 Mar 2026
Google - Group 1 Reading BMW
Google
1.0/5
27 Mar 2026
Google - Group 1 Reading BMW
After 8 years of using this dealership I have to say since it has been taken over the service has dropped considerably. Car booked in for diagnostics on Wednesday, not looked at until Thursday due to either over booking or lack of staff quoted "30 cars backed up". Thursday - silence, rang for an update at 3pm told it was next to be looked at. Nothing by 5pm considering dealership closes at 6 I needed to leave to pick it up. Nothing found on diagnostics from what I took it in for but magically £1k of work needing to be done (mixture of red/amber) despite being in for MOT and Health Check less than 3 weeks earlier and only thing flagged was to watch front tyre tread. After a second opinion I am convinced this was an attempt to take advantage of getting some expensive work out of me. Prices quoted are extortionate compared to local specialist dealership and none of the work as urgent as pressed upon me. Have contacted customer service and won't be returning.
Google
5.0/5
19 Mar 2026
Google - Group 1 Reading BMW
Just met Nick L, was a lovely guy and a great experience looking forward to picking up my car soon, what a great dealership

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Reading located on Drake Way, Reading, Berkshire RG2 0GH

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:

  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Reading offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
Find Your Next Car Book A Service Or MOT
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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.

Why Group 1? Buy A Used BMW


Group 1 Reading BMW – sales and servicing with excellent service

Here at Group 1 BMW, we work hard to ensure every one of our Retail Centres reflects the same high standard of customer service - and our BMW Centre in Reading is certainly no exception. With a team of knowledgeable staff on hand to answer your every question - from advice on the latest BMW models to MOT queries - we are always on hand to help. 

Over 100 approved used cars at Group 1 Reading BMW - all indoors!

Here at Group 1 Reading BMW, you’ll get a warm welcome from the moment you step through our doors. Whether you’re booking a test drive, enquiring about servicing or finding out more about our latest deals, you’ll always receive our honest advice to help inform your choices at every step.

Our BMW Retail Centre in Reading offers:

  • The latest brand new BMW models in our showroom
  • An impressive choice of more than 100 approved used BMWs
  • Competitive financing options on both new and used vehicles
  • Bespoke corporate deals
  • Servicing and MOTs using genuine BMW parts at our workshop
  • A well-stocked parts department for quick, efficient repairs
  • Bespoke after-sales support

With more than 90 skilled staff on hand across retail and servicing, our Berkshire team will ensure you’re well looked after no matter what your requirements. 

How to find Group 1 Reading BMW

Group 1 Reading BMW is ideally located for customers across Berkshire, including the nearby towns of Wallingford, Didcot, Bracknell, Newbury, Thatcham, Tadley, Hook, Wokingham, Crowthorne and Henley-on-Thames.

To find us, from the A33 take the turn into Kennet Island and then take the first right onto Drake Way.  Head towards the end of the road, passing the Hilton Reading on your right. Our BMW Centre will be in front of you.

We look forward to welcoming you soon.