New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Southend located on Arterial Road, Leigh on Sea, Essex.


Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Southend offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Read our reviews

Google
1.0/5
30 Oct 2026
Google - Group 1 Southend BMW
Very disappointed today, we had some dash cams fitted to my daughter’s car front and back. My daughter collected car and noticed that there was a couple of scratches and a bit of paint missing. We know this had happened as the day before we collected from the bmw body shop who repaired some chips around car as being a red car they use white primer and they stand out. They took car away to try and correct but it didn’t really work. Least we know car is in safe hands in main dealer, but unfortunately don’t seem to be
Google
5.0/5
30 Oct 2026
Google - Group 1 Southend BMW
Very professional and efficient, would highly recommend for servicing your BMW
Google
5.0/5
30 Oct 2026
Google - Group 1 Southend BMW
Google
5.0/5
28 Oct 2026
Google - Group 1 Southend BMW
Big thank you to Matt in parts today and his colleague who checked my tyres - they were so helpful and went above and beyond to help me. I’m truly grateful. Thank you, Matt.
Google
5.0/5
17 Oct 2026
Google - Group 1 Southend BMW
Came in for a recall. Good service thank you all
Google
5.0/5
13 Oct 2026
Google - Group 1 Southend BMW
Excellent service & communication. From a call the day before my booking, to the check in process & regular updates, the service was superb, with Hanna in particular doing a friendly, professional job. As part of the car being in for a brake fluid change they offered for the car to be cleaned, but also, without fanfare topped up my empty washer fluid & tyre pressures.
Google
5.0/5
6 Oct 2026
Google - Group 1 Southend BMW
Great service every single time! I’ve been coming here for my MOT and annual service for a while now. The whole team is very helpful and welcoming, and the work is done efficiently at fair prices. Highly recommend!
Google
1.0/5
6 Oct 2026
Google - Group 1 Southend BMW
Sadly the dealer gets a 1 star for its after care service and it’s all down to one man, Dan Beckett, this man does not care, isn’t interested, the car I purchased from them had many faults on the day of purchase (even after the 124 point inspection) Heated seats didn’t work, ambient lighting didn’t work, idrive controller didn’t work, it was supplied with the tyre inflation kit missing, and the brakes which they’d replaced, I emailed in and pointed the issues out same day, I was called and asked if I’d wait 30 days for the bmw warranty to take care of it to save the dealership paying for the costs of the repairs, and just to email in to confirm I was happy with that and I did so, 5 weeks later most issues sorted thanks to bmw, apart from the brakes which make the most horrendous noise still, it turns out bmw wouldn’t cover those, contacted sale team who put me in contact with Dan Beckett (the man who’d asked me to wait 30 days) was ignored for some time, wasn’t until I suggested rejecting the car i got a responce basically stating he refused to accept the rejection because all M cars have noisy brakes, this was with out seeing them, without even asking anything about it, I sent him a video of the brakes with the horrendous noise, he chose to ignore it, his silence clearly confirmed he agreed it’s a horrendous noise. Another dealership has confirmed the brakes aren’t right in both feel and sound. I sent more emails to provoke an answer, I got a reply that he didn’t have the technical ability to comment? I suggested asking a technician to listen to it? Again no answer, the man is a joke, his customer service skills are beyond poor, he has no interest in anything other than protecting his bonus and clearly he preps cars to a very poor standard. This is the worst experience I’ve ever had with a bmw dealership, and now very cleverly I’ve gone over my 30 days to reject, so it was well played by Dan, a very slippy tricky move making me wait.
Google
5.0/5
28 Sep 2026
Google - Group 1 Southend BMW
Superb Service From BMW Fairfield’s, especially the Customer Service Agent Ms. Olga Honcharuk Who was Extremely Helpful, Friendly And Most Informative. We were kept well informed over the Progress of my Vehicle. Exquisite Customer Service From BMW- Thank You Very Much Indeed.
Google
5.0/5
9 Sep 2026
Google - Group 1 Southend BMW
This is the 3rd brand new bmw I have purchased from Adrian. We have also bought second hand cars from Adrian as well, the service and knowledge he has and the pure professional service he gives us just makes the process absolute pleasure outstanding service all round from Adrian and his manager they couldn’t do enough for us.