New and used car sales, servicing and MOTs
Welcome to Group 1 BMW Southend located on Arterial Road, Leigh on Sea, Essex.
Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.
You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.
It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
- Online valuation
- Contact details
- Drop-off
- Secure payment
Group 1 BMW Southend offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:
- Genuine BMW Parts covered with a minimum 1 year warranty
- A courtesy car, collection and delivery service, or lift, subject to availability
- A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
- Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
- Personalised video of your vehicle inspection from your technician
- 0% APR finance and spread the cost of repairs with our service plans
Trusted by customers for many years
We're committed to giving our customers more
Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind.
Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.
Discover more reasons to choose Group 1 below.
Read our reviews
9 Sep 2026
This is the 3rd brand new bmw I have purchased from Adrian. We have also bought second hand cars from Adrian as well, the service and knowledge he has and the pure professional service he gives us just makes the process absolute pleasure outstanding service all round from Adrian and his manager they couldn’t do enough for us.
8 Sep 2026
I had been searching for a car for a good month or so and came across some terrible sales people but going to Southend and meeting Fraser was the best experience I could ask for. Fraser is so patient, knowledgeable, transparent and just genuinely a good guy. Dan was also lovely and helpful too. I cant fault the service and when it is time to get my next car I will be running back to Fraser. Highly recommend.
2 Sep 2026
I've bought a couple of new & used cars from this dealer and also their neighbouring Mini Centre. When it was Fairfield BMW the service was 1st class, the salesman were attentive and really tried to assist in any way they could to improve your buying experience. I visited this showroom recently, now it has changed to Group 1 & even though some of the staff are still there, the level of service has diminished. Very disappointing for a brand where customer service is paramount. I wandered round, it wasn't a busy period, the receptionist ignored me and didn't engage with me at all & neither did any of the sales staff. It felt like I was invisible, after 10 minutes of "nothing" I left and will look at other luxury brands or certainly a better dealer. It's a shame because buying from Fairfield was a truly pleasurable experience. Business & custom lost 🫤
2 Sep 2026
The service I receive from the service team at Group1 BMW Southend is typically excellent. Hannah, Leah & Olga are very friendly and great at providing updates etc. Since being taken over by Group1, I have noticed that prices for services have become less competitive and bookings online must be made through the Group1 website. The site doesn't provide costs upfront for services, so you have to book and then receive a phone call 24 hours before the service is due to find out the price. Alternatively, you can book on the phone for an upfront cost, but this isn't always convenient. The major Group1 competitors (Sytner & Stratstone) both utilise the standard BMW service booking system which does provide costs at the time of booking. Booking online via this system often results in a larger discount. My latest service was originally £200 more expensive than quoted by Sytner/Stratstone online booking. Group1 were able to bring this down a bit when challenged, but it was still over £100 more expensive. I would like to see a return to using the BMW booking system or introduce upfront pricing on the Group1 booking site. I would also appreciate if steps could be taken to ensure price parity with relatively local competitors.
15 Aug 2026
I have a 22 year old X5 that on the odd occasion needs some work doing, which I tend to do my self, and I find has the odd nut/bolt, trim clip or screw missing. The parts department are always great helping me out considering I’m spending peanuts on a few replacement clips etc.
14 Aug 2026
2 Aug 2026
An absolutely outstanding service from Adrian is sales. Purchased a used car from him and it was beautifully presented, prepped to a very high standard with no issues at all. All the paperwork was a breeze and hassle free, Adrian did everything exactly how he said he would, no faff no nothing, just an incredible service. Would not hesitate to go to him again. Fantastic service Adrian. Thank you.
1 Aug 2026
I visited the dealership intending to purchase a new car, but unfortunately the experience was very disappointing. The sales executives showed no interest in helping us at all. After speaking to reception, the lady asked us to wait, and we were left sitting for around 20 minutes. During that time, the sales staff were standing around the desks laughing, joking, and giggling with each other instead of assisting customers. If the sales team isn’t interested in selling cars or helping potential customers, it raises the question of why they’re there. I expected much better customer service, especially as someone genuinely looking to make a purchase.
31 Jul 2026
DO NOT BUY FROM HERE – Sold a Defective Vehicle & Zero Accountability: Save yourself the stress, money, and safety risks: do not trust this seller’s promises, and get an independent inspection before buying. I was sold a vehicle with an underlying fault. They failed to acknowledge the issue initially, and it took a subsequent BMW dealership inspection—complete with clear video evidence—to officially confirm the fault was present when the car was sold to me. Avoid this dealership at all costs, or ensure an independent specialist inspects every inch of the vehicle before you sign anything.