New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Farnborough located on 105 Farnborough Road, Farnborough, Hampshire GU14 6TL.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:

  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Farnborough offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Read our reviews

Google
4.0/5
24 Oct 2026
Google - Group 1 Watford BMW Servicing
Nice, a bit grubby but all good
Google
1.0/5
19 Oct 2026
Google - Group 1 Watford BMW Servicing
Great car (X3) but unfortunately terrible customer service by the manager. Reported a fault with the washer fluid during warranty, which they didn't fix. Then the same issue arose upon expiry of warranty but manager wouldn't accept it was reported beforehand and wouldn't do anything about it. My wife and I spoke to him in person but he completely dismissed anything we had to say. Very unusual choice for a manager given his confrontational, arrogant and rigid approach, but then perhaps that's how they want him in order to maximise profit. Also rarely answer phone calls; especially their service department.
Google
1.0/5
19 Oct 2026
Google - Group 1 Watford BMW Servicing
We had a car with you for repair but unfortunately as a car broke again and we took it to different garage and found that your work was not done properly, plus our car was bumped in your garage and you never come back to as, to fix it .
Google
1.0/5
14 Oct 2026
Google - Group 1 Watford BMW Servicing
Been coming here for years, but sadly all the good stuff is let down by the really irritating stuff. Booked in for an MOT and complimentary check etc specifically asking for a car wash and a litre of oil for the boot compartment. Car came back dirty, tyre pressures all wrong (a basic check?) and no oil. Took car to car wash, stopped at Halfords to buy oil (probably cheaper) and re-inflated tyres when home……disappointing. 16 days later the on-board computer says transmission oil and a drivetrain check are over due. What was checked when the car was in 16 days earlier? Clearly not any imminent service needs. Frankly I find falls way short of what I would expect from BMW….
Google
1.0/5
2 Oct 2026
Google - Group 1 Watford BMW Servicing
Attended 2/10/26 at 11:00 BMW Watford provides very poor customer service to customers. I only required one BMW staff member to show me how to reset the tyre settings. I didn’t get a chance to communicate my minor issue, because the receptionist said there’s nobody available to help, but I can book an appointment. How ridiculous is that. If you’re a great admirer of extremely POOR service BMW Watford is the perfect place for you. My advice to Anyone who values great service to take your business elsewhere.
Google
1.0/5
22 Sep 2026
Google - Group 1 Watford BMW Servicing
Poor service from this particular centre.... They organised a date for fitting a starter motor and they cancelled it last minute without providing a legitimate reason nor offered a alternative date saying the motor is out of stock and they dont know when it will be back in stock. I would not recommend them for repairs.
Google
5.0/5
15 Sep 2026
Google - Group 1 Watford BMW Servicing
The team at BMW Watford were exceptionally helpful from start to finish. Viraj Kothari in particular was patient, thorough, and took the time to explain everything clearly. The technician Mark Downs due to Mr. Kothari’s recommendation even resolved an issue with one of my in‑car chargers at no extra cost, which speaks volumes about their integrity and customer care. I was initially anxious about going to Watford, as I usually visit Borehamwood, but the professionalism, transparency in pricing, and genuine passion for doing the job properly at both sites is truly top tier. These are people committed to delivering the best outcome for customers — honest, skilled, and accommodating. BMW Watford is the only place to take your BMW if you want work done by people who care. “Whatever you do, work at it with all your heart…” (Colossians 3:23) “…whatever you did for one of the least of these brothers and sisters of mine, you did for me.” (Matthew 25:40) I’m very grateful.
Google
5.0/5
9 Sep 2026
Google - Group 1 Watford BMW Servicing
Google
5.0/5
3 Sep 2026
Google - Group 1 Watford BMW Servicing
Google
5.0/5
26 Aug 2026
Google - Group 1 Watford BMW Servicing
Bought a new wheel as I managed to put a crack in one. The part arrived on a next day delivery.