New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Farnborough located on 105 Farnborough Road, Farnborough, Hampshire GU14 6TL.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:

  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Farnborough offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service.

Discover more reasons to choose Group 1 below.



Read our reviews

Google
1.0/5
13 Nov 2026
Google - Group 1 Watford BMW Servicing
A Complete Waste of Time – Extremely Disappointing Experience at BMW Watford I visited the BMW Watford service department on 12th November 2026, for what turned out to be an extremely disappointing and frustrating experience. I originally rang BMW Watford, provided my vehicle registration and was advised that my car required a minor oil service. Based on this information, I booked an appointment for 3pm 12th November 2026. However, when I arrived, a member of staff named Hanna informed me that my car required a major service instead. I explained that my vehicle had already undergone a major service just two months ago and that I simply wanted to proceed with the minor oil service I had booked. Hanna then advised that they could carry out the minor service, but that a fuel filter service warning would appear on my iDrive after approximately 2,000 miles. I told her that this was absolutely fine and that I would deal with it when the time came. However, just five minutes later, she returned and completely changed her explanation, telling me that if I went ahead with the service, the fuel filter warning would appear on my dashboard immediately. This made absolutely no sense and contradicted what she had told me moments earlier. I checked my own iDrive system, which clearly showed that the fuel filter service was not due until September 2027. At this point, I genuinely felt that I was being misled and pressured into paying for a more expensive service that my car did not need. The information I was being given kept changing, and the whole interaction left me questioning the honesty, knowledge and professionalism of hanna the staff member dealing with my vehicle. It honestly felt as though there was no real intention of carrying out the service I had booked unless I agreed to a more expensive package. I was so dissatisfied with the way I was treated that I decided to take my keys and leave without having the service carried out. What should have been a straightforward oil service appointment turned into a complete waste of my time, fuel and effort. I found the experience unprofessional, frustrating and extremely disappointing. BMW is supposed to represent quality, trust and customer service, but unfortunately, my experience at BMW Watford was the complete opposite. Staff should be providing customers with clear, consistent and honest advice rather than making contradictory statements that leave customers feeling pressured into spending more money. I certainly did not expect this level of service from a BMW dealership, and based on today’s experience, I would seriously think twice before returning. A very disappointing experience. I would not recommend BMW Watford’s service department based on the way I was treated today.
Google
5.0/5
10 Nov 2026
Google - Group 1 Watford BMW Servicing
Phenomenal service by Hannah who provided a great service for my BMW. Hannah communications and full process till completion was amazing Highly recommend watford bmw
Google
1.0/5
30 Oct 2026
Google - Group 1 Watford BMW Servicing
⭐ **1/5 – £37,000 for a MINI John Cooper Works. Apparently, quality and customer service are optional extras.** I purchased a nearly brand-new 2025 MINI John Cooper Works (Level 3) from Group 1 Stansted in September 2025. The car had just 231 miles on the clock, and I paid approximately £37,000 IN CASH. I deliberately chose a premium vehicle from the BMW Group, purchased through a reputable, established dealership, because I expected quality, reliability and professional aftersales support. **What a spectacular disappointment.** In June 2026, both plastic A-pillar trims developed substantial cracks, practically overnight. No accident, no vandalism, no impact. Nothing. Just a car sitting through the British summer. I have photographic evidence showing the trims intact on 21 June and cracked on 22 June. Over the following months, the cracks progressively worsened, eventually resulting in pieces of the plastic trim breaking away. A premium car, barely 17 months old, literally falling apart. When I took the vehicle to Group 1 Watford for its first service, I asked them to inspect the damage. Their response? **"These particular plastic trims are not covered by warranty."** Apparently, according to the dealership, these parts are not normally expected to fail like this. They even expressed surprise at the damage. So, let me get this straight. The damage is unusual. The car is practically new. The manufacturer's warranty is still active. There is no known external cause. **And yet, somehow, this is my problem?** No written explanation of the rejection. No identification of the specific warranty exclusion. No meaningful technical justification provided to me. Just a verbal refusal and an expectation that I should accept it. I explained that I had spent £37,000 on a premium vehicle precisely to avoid this kind of experience. I could have bought a considerably cheaper car, but I chose MINI because I trusted the manufacturer's reputation for quality. Clearly, that trust was misplaced. **And here's the irony:** This is the customer service offered by Group 1. This is the level of quality control I am apparently supposed to expect from BMW. **This is BMW Group, ladies and gentlemen.** A global automotive manufacturer renowned for engineering excellence, with a premium price tag to match, yet I'm left dealing with plastic trims cracking and breaking apart on a nearly new vehicle, while an authorised dealership tells me they're not covered. **Premium prices. Questionable durability. Astonishing aftersales service.** I've now escalated the matter through Citizens Advice Consumer Service and am pursuing my rights under the Consumer Rights Act 2015. I didn't expect special treatment. I expected the quality I paid for, a reasonable explanation of what went wrong, and a willingness to put things right. Apparently, that's asking too much. **If you're considering buying a MINI or trusting any stores of Group 1 with your aftersales care, take my experience into account.** £37,000 bought me a car. Evidently, it didn't buy me peace of mind. **One star. And that's only because Google won't let me give zero.**
Google
4.0/5
24 Oct 2026
Google - Group 1 Watford BMW Servicing
Google
4.0/5
24 Oct 2026
Google - Group 1 Watford BMW Servicing
Nice, a bit grubby but all good
Google
1.0/5
19 Oct 2026
Google - Group 1 Watford BMW Servicing
Great car (X3) but unfortunately terrible customer service by the manager. Reported a fault with the washer fluid during warranty, which they didn't fix. Then the same issue arose upon expiry of warranty but manager wouldn't accept it was reported beforehand and wouldn't do anything about it. My wife and I spoke to him in person but he completely dismissed anything we had to say. Very unusual choice for a manager given his confrontational, arrogant and rigid approach, but then perhaps that's how they want him in order to maximise profit. Also rarely answer phone calls; especially their service department.
Google
1.0/5
19 Oct 2026
Google - Group 1 Watford BMW Servicing
We had a car with you for repair but unfortunately as a car broke again and we took it to different garage and found that your work was not done properly, plus our car was bumped in your garage and you never come back to as, to fix it .
Google
1.0/5
14 Oct 2026
Google - Group 1 Watford BMW Servicing
Been coming here for years, but sadly all the good stuff is let down by the really irritating stuff. Booked in for an MOT and complimentary check etc specifically asking for a car wash and a litre of oil for the boot compartment. Car came back dirty, tyre pressures all wrong (a basic check?) and no oil. Took car to car wash, stopped at Halfords to buy oil (probably cheaper) and re-inflated tyres when home……disappointing. 16 days later the on-board computer says transmission oil and a drivetrain check are over due. What was checked when the car was in 16 days earlier? Clearly not any imminent service needs. Frankly I find falls way short of what I would expect from BMW….
Google
1.0/5
2 Oct 2026
Google - Group 1 Watford BMW Servicing
Attended 2/10/26 at 11:00 BMW Watford provides very poor customer service to customers. I only required one BMW staff member to show me how to reset the tyre settings. I didn’t get a chance to communicate my minor issue, because the receptionist said there’s nobody available to help, but I can book an appointment. How ridiculous is that. If you’re a great admirer of extremely POOR service BMW Watford is the perfect place for you. My advice to Anyone who values great service to take your business elsewhere.
Google
1.0/5
22 Sep 2026
Google - Group 1 Watford BMW Servicing
Poor service from this particular centre.... They organised a date for fitting a starter motor and they cancelled it last minute without providing a legitimate reason nor offered a alternative date saying the motor is out of stock and they dont know when it will be back in stock. I would not recommend them for repairs.