Group 1 MINI Chelmsford

I had recently had a car accident and was dreading the process of buying a new car. Alice from Mini was so so kind and helpful and made the whole experience stress free and enjoyable. I now absolutely love my new car! Thank you Alice!

Would not hesitate to recommend Alice who went 'above & beyond' to help with a potential purchase. 5* service!

The atmosphere doesn’t resemble a typical car dealership. The staff are very friendly and knowledgeable and are not pushy in any way. There is a vibe to the place which, although difficult to describe, is very in keeping with what I would expect from the Mini brand. Tabitha organised a test drive for me, which was a very smooth process. She explained how the vehicle worked and was very laid back about the whole thing. In fact there was only one rule - Don’t leave the Country with it :) I had done my research but her knowledge on the different options really put me to shame. A great experience throughout.

My wife and I had the pleasure of test driving two MINI's today with Charlie who was polite and knowledgeable. Unfortunately they did not have the car available that we wanted so have purchased at another MINI dealer, however, I would give Charlie and the other members of the sales team that we encountered all top marks for their efforts and hospitality....first class.

Very professional and polite ...communication was also on point Bethany was also wonderful and kind Thanks Buster k

Bought my first Mini last year and have never looked back. Since then, every interaction has been pain free. Service is always good and I must mention Britney, who helped on my initial visit and subsequently too - she is friendly, helpful and basically gets things done.

I don’t usually post things like this online, but after my experience at MINI Chelmsford today, I felt I had to share it.I went in as I was interested in part-exchanging my current vehicle and had some questions about a MINI I’d seen online. I spoke to a strawberry-blonde-haired lady who, I’m honestly not exaggerating, was one of the rudest and most condescending people I’ve ever encountered in a customer service environment.I was genuinely interested in potentially buying a car and had the money available to do so. I’ve also owned a MINI before, so I wasn’t just browsing with no intention of purchasing. However, when I explained that I liked the particular model because of the price and the model itself, she repeatedly questioned me about why I liked it and simply wouldn’t let the conversation go. At one point, she even said, “I’m actually not trying to be difficult,” which, unfortunately, was exactly how the interaction was coming across.To her credit, I think she realised afterwards that she had perhaps gone a little too far and became noticeably nicer, but by that point the impression had already been made.Maybe she was having a bad day — we all have them — and I genuinely hope that was the case. However, as a customer who was seriously considering buying a car, the experience was enough for us to leave and drive straight to MINI Harold Wood instead.I do ultimately want to purchase a MINI, but I can say with absolute certainty that I would not buy one from that dealership after today’s experience.Customer service makes a huge difference, particularly when someone is potentially spending a significant amount of money with you. I just wish the experience had been a more positive one.

I don’t usually post things like this online, but after my experience at MINI Chelmsford today, I felt I had to share it. I went in as I was interested in part-exchanging my current vehicle and had some questions about a MINI I’d seen online. I spoke to a strawberry-blonde-haired lady who, I’m honestly not exaggerating, was one of the rudest and most condescending people I’ve ever encountered in a customer service environment. I was genuinely interested in potentially buying a car and had the money available to do so. I’ve also owned a MINI before, so I wasn’t just browsing with no intention of purchasing. However, when I explained that I liked the particular model because of the price and the model itself, she repeatedly questioned me about why I liked it and simply wouldn’t let the conversation go. At one point, she even said, “I’m actually not trying to be difficult,” which, unfortunately, was exactly how the interaction was coming across. To her credit, I think she realised afterwards that she had perhaps gone a little too far and became noticeably nicer, but by that point the impression had already been made. Maybe she was having a bad day — we all have them — and I genuinely hope that was the case. However, as a customer who was seriously considering buying a car, the experience was enough for us to leave and drive straight to MINI Harold Wood instead. I do ultimately want to purchase a MINI, but I can say with absolute certainty that I would not buy one from that dealership after today’s experience. Customer service makes a huge difference, particularly when someone is potentially spending a significant amount of money with you. I just wish the experience had been a more positive one.

A pleasure to deal with. Staff were friendly and knowledgeable and Tabitha was a great help to me in my search for the perfect Mini.

Doreen (my wife) and I met Rachael (Herbert) at Group 1 Mini in Chelmsford and what a revelation. A salesperson who new her job, had time for us and the patience to answer our endless questions. 5 stars to Rachael and Group 1 Mini Chelmsford. Michael.