Your summer upgrade starts here!

Make your next car something to look forward to at the Group 1 SEAT Summer Upgrade Event.

Book an appointment at your local dealership using the form below to unlock an extra £500 part exchange bonus on every new and used SEAT in our group stock. It’s the perfect moment to refresh your drive and enjoy more value from your next car.

Whether you’ve been eyeing a quality used model or simply feel ready for something new, this exclusive event makes your next chapter on the road even more rewarding.



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Fresh savings. Exclusive value.

Enjoy a £500 bonus when you part-exchange and purchase a selected New or Approved Used SEAT from 5-15 June. 

Why buy Used or Nearly New from Group 1 SEAT?

  • Approved Used Benefits
    Enjoy added peace of mind with comprehensive checks, 2 MOTs^^^ on most Approved Used vehicles. 

  • Multi-point vehicle checks
    Thorough multi-point inspections on every vehicle sold, ensuring complete peace of mind. 

  • Flexible Finance & Comprehensive Warranty*
    Take advantage of competitive finance options with deposit contributions on selected models. 

Find your next SEAT today, book an appointment at your nearest Group 1 SEAT using the form below.



^^^Terms and conditions apply. 

*£500 part-exchange bonus valid when you trade in your existing vehicle and purchase a qualifying new or used vehicle between event dates 5 - 15 June 2026 and delivered by 21 June 2026 at participating Group 1 Automotive UK retailers. Excludes Leapmotor, Kia PBV and Mercedes-Benz new cars. The £500 bonus will be added to the part exchange valuation agreed at the time of transaction (valuation provided is valid for 7 days). A full appraisal of the part exchange vehicle will be carried out by Group 1 to determine its value. The part-exchange bonus offer is in addition to existing manufacturer New & Used Vehicle offers accurate at time of release 06/2026. The part exchange vehicle must have been owned by the customer for a minimum of 6 months prior to the order date with a minimum value of £3,000 and maximum mileage of 100,000.  The part exchange vehicle must be roadworthy with a valid MOT and be free from any major mechanical issues or accident damage. Any outstanding finance must be settled by the customer before or as part of the transaction. Available to retail customers only, aged 18 or over. Subject to status and availability. Group 1 Automotive reserve the right to withdraw, amend, or extend the offer at any time. No cash alternative.

Spire Automotive Limited T/A Hatfield SEAT & Robinsons Autoservices Limited T/A Ipswich SEAT are Appointed Representatives of Barons Autostar Limited which is authorised and regulated by the Financial Conduct Authority (FRN 685296). Each firm is a Credit Broker not a Lender. When you choose to arrange your vehicle finance with us, we will introduce you to our preferred Lender at a fixed interest rate. We do not charge our customers any fee for this service and introductions do not amount to independent financial advice. The lender will pay us a commission for introducing you to them either as a fixed fee or a fixed percentage of the amount borrowed. Information on the amount and calculation of this commission will be provided prior to the lender introduction. Terms & Conditions apply. Guarantor may be required.