Group 1 Ford Basingstoke

Nothing to say

DO NOT BUY FROM THIS DEALERSHIP!!! I have never experienced customer service as appalling as what we received from Ford Basingstoke. We bought a brand-new car, only for it to develop numerous issues within just a few weeks. I won’t go into every individual fault here, but our experience has been remarkably similar to many of the other negative reviews about this dealership — which, in hindsight, should have been a warning sign. Wolfgang and Joe were particularly disappointing. Their approach to customer service was, quite frankly, embarrassing. Neither demonstrated the level of professionalism, communication or basic customer care that you would reasonably expect when dealing with a brand-new vehicle. They are a very poor representation of Ford. To make matters worse, my final email asking where my car actually was went unanswered for five days. When I finally received a response, it arrived just 10 minutes before the dealership closed. I immediately responded to the questions they had asked, only for my email to bounce back with an out-of-office message. I then had to resort to tracking my own car through the Ford app just to find out where it was so that I could collect it. The entire experience has been incredibly stressful and frustrating. When you spend a significant amount of money on a brand-new Ford, you expect the dealership to stand behind the vehicle and, at the very least, communicate properly when things go wrong. Unfortunately, our experience with Ford Basingstoke has been the complete opposite. I would not recommend this dealership and would strongly advise anyone considering buying from them to read the reviews carefully before doing so. (Ford Credit and Salisbury Ford have always been brilliant, it’s a shame Basingstoke cannot reach the same level of customer support)

A good garage. Friendly staff and no pushy sales. Very nice all round experience. Liam took his time and was friendly and professional. My second vehicle from him.

⭐ 1 STAR – APPALLING CUSTOMER SERVICE I would give zero stars if I could. Our experience with Group 1 Ford Basingstoke has been absolutely appalling, but what has been most disappointing is the level of customer service and the complete lack of communication we have received from the dealership. In particular, Wolfgang and Joe in the Group 1 Ford Basingstoke office have been extremely disappointing to deal with. We have made numerous attempts to contact them by telephone and email regarding a very serious issue with our vehicle, only to have our calls not answered and our emails repeatedly left without a response. We have been left constantly chasing for information and trying to get someone to actually take responsibility for resolving the situation. This is not a minor complaint. Approximately two weeks after purchasing the vehicle, it developed a battery fault, along with the air conditioning and wireless charging failing. We took the vehicle into Group 1 Ford Basingstoke on 29 July 2026 and were told the battery had been tested, charged and that the vehicle was fine. The very next day, while driving with our newborn baby in the car, the vehicle suffered a complete electrical failure three separate times during the same journey. The screen went blank, the brakes failed and the steering locked while the vehicle was still moving. On one occasion, the vehicle headed towards oncoming traffic and we only avoided a collision because the other vehicle swerved. This was absolutely terrifying. We were then told the vehicle could not be driven and needed to be recovered. What followed was an incredibly frustrating experience, with approximately 11 hours spent waiting for recovery over four days, repeated lengthy calls to Ford Roadside Assistance and multiple missed collection appointments. Technicians even arrived without the correct equipment. Even more concerning, the same 12V battery fault appeared again when the vehicle was being prepared for recovery — less than 48 hours after we had collected it from Group 1 Ford Basingstoke as supposedly repaired. Ford UK technical staff, Stonehenge Recovery and an independent mechanic all suspected an alternator fault based on the symptoms. However, the report we subsequently received from Group 1 Ford simply stated that the battery required replacement, without addressing the suspected underlying issue. We have now covered fewer than 1,000 miles in this vehicle and it has been unsafe or unusable for the majority of the time we have owned it. What has made the situation even worse is the way we have been treated when trying to get it resolved. Wolfgang and Joe have been repeatedly contacted and, in our experience, have failed to provide the communication and support you would reasonably expect from a main dealer or anyone with an ounce of salesmanship in them. When you have a vehicle that has suffered failures involving the brakes and steering while carrying your newborn child, the absolute minimum you expect is for the dealership to communicate with you, take the matter seriously and provide clear answers. Instead, we have been left chasing, calling, emailing and repeatedly trying to get someone to respond. We have completely lost confidence in both the vehicle and the dealership. We do not want the vehicle returned to us but we are left with no choice following threatening action from Ford, leaving us with no option but to drive a dangerous vehicle. The way this situation has been handled by Group 1 Ford Basingstoke has been completely unacceptable. If you are considering buying a vehicle from this dealership, I would strongly recommend considering not just the sales experience, but how you expect to be treated when something goes seriously wrong after you have handed over your money. I am very much looking forward to fords response to this, I can imagine they will blame it all on the customer that has paid over £30,000 for a vehicle that doesn’t work properly. Absolute shambles of a dealership.

Excellent service. What more can I say. Thanks.

I’m so disappointed and frustrated with this dealership. Not Ford they have been very informative and giving me the information I need and what to do but the group 1 Ford Basingstoke have honestly given the worse care for my vehicle and absolute worst customer service. I took my car in for its normal yearly service and asked them to run a diagnostic because a light came on the dash no idea what it could be as the car working fine no obvious issues. The car is 4 years old I’m first owner and as I said worked well not a single issue it’s been a great car not a single thing to complain about. I love my fords I’ve been a loyal customer for years never any issues always really reliable cars and everything I want. I always get new Ford then coming up to 3 years I get a new one. I used a different dealership for years due to location and the staff great had good relationship they call me showing me videos new cars they new I’d like also remind me of my service being due then book it in just fantastic customer service going above and beyond I thought this was the Ford brand. I’m so disappointed at the Basingstoke dealership they are just working nothing more and it shows. I have kept this car longer than usual and the problems this year that have arose from the moment I took it in for a normal yearly service? Absolutely shocking and should not be happening to a car of this age and using 12 thousand miles a year max! My car is a non runner with catastrophic engine failure completely ruined and damaged. It’s passed an MOT no issues 5-6 months before service. Picked car up from service with full green health report. They firstly more interested in upselling me brake discs and pads before even explaining issue what the light was or anything! I said no to discs and pads then she telling me they are illegal and have to be done now and asking the guy to add to my bill!! I said no I don’t want them they aren’t illegal as just had MOT so how they now illegal only driving 3 miles a day! I actually took my car back to MOT place to check them they said they fine will prob need changing by next MOT or advisory! So I asked everthing ok service and light said no problem and needs oxidiser got added to bill went so googled it. How did this happen who knows? Car fine to drive till part comes with few miles light comes on again and smoking called they said it’s fine it’s normal. Smoking got worse car went into limp mode. They Changed oxidiser all fine so went car smoking really really bad can’t see the cars behind noises and wouldn’t go above 40 mph called them said they investigate. I said the smoke is horrendous and the noise also won’t go above 40mph they said ok to drive to them as long as light not red. They said needs turbo now??took car lose of trust drove 30 seconds next door got checked Basically my car has damaged turbo and suffered catastrophic engine failure and the oil was completely dry no leaks? So what happened at the service. The dealership are not taking any responsibility are not replying to me it’s been since March I’m being sent pillar to post I’ve got a broken car now and nobody will look into how this happened. The car was NOT driven once we were told the turbo charger was faulty!! The first part replaced we left and drove it causing more damage before the was an issue. The light was on when bought in for service but car got worse not better. You didn’t say not to drive the car until the last visit when we took to another garage. But was told to drive it to Ford after you knowing it was smoking and In Limp mode. Listen to the calls.

Excellent communication, very friendly staff