COME & TEST-DRIVE OUR NEW JAGUAR LAND ROVER SHOWROOM

Our relocated site on Maple Way, Postwick, Norwich NR13 5HB is now open.

You’ll enjoy a completely new retail experience as you discover a refreshingly expansive space in which to explore our entire range – both New and Approved vehicles.

Read our reviews

Survey
5.0/5
10 Mar 2026
Survey - Group 1 Land Rover Norwich
It has been a great pleasure to purchase my new Discovery from Group 1 Land Rover Norwich. Ion was so very helpful.
Survey
5.0/5
10 Mar 2026
Survey - Group 1 Land Rover Norwich
I went in to collect my new Discovery Sport which was superbly presented. The sales consultant went into fine detail to explain the various functions and kept me well informed as to the vehicle build process. Her product knowledge was excellent and she was very friendly.
Google
5.0/5
9 Mar 2026
Google - Group 1 Land Rover Norwich
Nick Pereira at Group 1 Norwich is a credit to the branch and the trade. He oversaw everything from start to handover. Granted, I knew exactly what I wanted and I think he picked up on that early on. His product knowledge was superb and his customer focuses as beyond reproach. Bravo Nick. One slight niggle and beyond Nick’s remit is that the In Control connection set up is appalling. How can something so simple take up to 72 hours to set up. I am still 5 days from purchase with no remote access. Poor!
Survey
5.0/5
6 Mar 2026
Survey - Group 1 Land Rover Norwich
Great experience. Ion was very attentive, easy to deal with, knowledgeable and did his job with a degree of humour which was very refreshing.
Survey
5.0/5
6 Mar 2026
Survey - Group 1 Land Rover Norwich
Nick Pereira at Group 1 Norwich is a credit to the branch and the trade. He oversaw everything from start to handover. Granted, I knew exactly what I wanted and I think he picked up on that early on.
His product knowledge was superb and his customer focuses as beyond reproach. Bravo Nick.
One slight niggle and beyond Nick’s remit is that the In Control connection set up is appalling. How can something so simple take up to 72 hours to set up. I am still 5 days from purchase with no remote access. Poor!
Google
5.0/5
6 Mar 2026
Google - Group 1 Land Rover Norwich
The entire team here are very good at welcoming everyone and buying my latest vehicle from them has been a pleasure , I would recommend group1 and especially William, thank you for making my purchase so easy, fun and exciting Will.
Survey
5.0/5
6 Mar 2026
Survey - Group 1 Land Rover Norwich
It's taken me over a year to choose the right vehicle for us with Group 1 Landrover Norwich. Group 1's representative, Will Clarke, was extremely helpful from start to finish. We looked around at all the other make of vehicles available away from Land Rover but kept coming back to the Range Rover which consistantly looked like our overall best option for our needs. Will was supportive throughout and never made us feel like he was pushing us to make a decision, instead he ensured we we're well informed and supported throughout. Thank you Will and Group 1, we love the new Range Rover and are extremely happy with our choice.
Survey
5.0/5
6 Mar 2026
Survey - Group 1 Land Rover Norwich
Easy to deal with and lovely showroom. Joe was very down to earth and easy to speak to.
Survey
5.0/5
5 Mar 2026
Survey - Group 1 Land Rover Norwich
Very good. Would recommend your service to family and friends. Also had my daughter with me and she was kept occupied with colouring and books on each visit.
Google
1.0/5
4 Mar 2026
Google - Group 1 Land Rover Norwich

New and used car sales, servicing and MOTs




Welcome to Group 1 Land Rover Norwich located on Cromer Road in Norwich. 
 
Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a Land Rover test-drive, book a Land Rover service or MOT, sell my car or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell my car to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your Land Rover at a competitive price:

  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 Land Rover Norwich offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine Land Rover Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used Land Rover, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used Land Rover cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service. 

Discover more reasons to choose Group 1 below.



For new Land Rover models, as well as an extensive choice of Approved Used cars,  visit to Inchcape Land Rover. At our dealership on Cromer Road you'll find experienced, friendly staff with a thorough knowledge of the Land Rover range. 

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world's SUV sectors – which is also exported to over 100 countries. The journey towards electrification is already under way with a range of mild and plug-in hybrid models available today.

No matter whether you're searching for a new or used Land Rover, we'll be able to help. What's more, as we're part of one of the largest franchised dealer groups in the UK, you can be sure of always receiving the very best customer service and aftercare support. 

We're proud to be a partner of Land Rover in the UK and look forward to welcoming you. 

Contact Inchcape Land Rover today to start your adventure, and benefit from the range of options available to you when buying and servicing through an official authorised Land Rover dealer here in Norwich.