Alister Robson

Alister plays a pivotal role in bringing Group 1 to life through photography, videography, and animation. His work captures key moments at events, the stories behind our colleagues and producing high-quality visual content that enhances our marketing and communications. Through his lens, Alister offers a unique perspective on Group 1, showcasing our people, brands, and stories that make our business exceptional.  

A typical day as a Multimedia Manager… 

"There’s no such thing as a “typical” day in my role! One day I might be photographing technicians in Warrington, the next filming an event in Norwich, taking headshots in Milton Keynes, or creating animations back at Derby. Lots of travel, people and cups of coffee to keep me fuelled!"

Alister’s path into multimedia 

After completing a degree in film production, Alister started as a multimedia designer at Pendragon. It was similar to his current role but less varied - lots of filming Nissan Jukes! When the pandemic hit, Alister was made redundant along with most of my design colleagues. 

From there, he tried a mix of roles: marketing for a taxi company, labouring, even running a pick-your-own strawberry field - all while continuing his passion for photography freelancing on the side. Then in November 2021, he joined Inchcape, and the rest is history. 

Colleagues can come to me for… 

"Anything photography, video, or animation related - whether it’s site photos for Google, a “how-to” video for Tjsekvic machines, or an interview to enhance a presentation. All I ask is that you reach out to your marketing manager with your ideas first!"