Group 1 Automotive UK wins Auto Trader Customer Experience Award
October 2026
Making the buying journey easier, more transparent and more enjoyable for customers
Auto Trader Customer Experience Award Winners 2026
Group 1 Automotive UK is proud to have been recognised with an Auto Trader Customer Experience Award.
The award recognises retailers who consistently make the buying journey easier, more transparent and more enjoyable for customers. It reflects the experience customers receive every day when they interact with our teams, whether online, over the phone or in our dealerships.
Part of Auto Trader's data-led awards programme, retailers are automatically assessed using extensive performance data and the UK's largest automotive mystery shopping programme. Starting with 1,000 top-performing retailers, businesses progress through a rigorous three-stage assessment process designed to identify those delivering a seamless customer experience from start to finish.
This award reflects the professionalism, dedication and customer focus demonstrated by colleagues across Group 1 Automotive UK every day. From the first enquiry through to vehicle handover, servicing and ongoing aftersales support, our teams work hard to deliver the high standards our customers expect.
Discover our latest new and used car offers and experience award-winning customer service with Group 1 Automotive UK.
Katie Martin, Customer Experience Director, said:
"We're incredibly proud to receive this award from Auto Trader. Customer experience is at the heart of everything we do, and this recognition reflects the commitment our colleagues show every day to delivering great experiences for our customers.
What makes this achievement particularly meaningful is that it's built on real customer interactions and independently assessed performance. It recognises the care, professionalism and dedication our teams bring to every stage of the customer journey.
Thank you to all our colleagues across the business who have helped make this possible."