Summer starts at the wheel of your next BMW Motorrad.
5 - 15 June.
Get ready for the open road at the Group 1 BMW Motorrad Summer Upgrade Event, from Friday 5 June to Monday 15 June.
Discover exceptional offers across our range of new BMW Motorrad models and find the perfect companion for every summer ride and weekend adventure.
For a limited time, we’ll also give you an extra £500 towards your part-exchange*, making now the ideal time to upgrade your current motorcycle. Whether you’re chasing performance, touring comfort or everyday versatility, there’s never been a better time to experience the latest from BMW Motorrad.
We’d love to welcome you in for a coffee, a chat and a closer look at the range.
Book your appointment today and make life a ride.
BMW Bike Service and Repair
BMW Bikes Servicing Offers, MOTs, Repairs, Parts & Accessories
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*£500 part-exchange bonus valid when you trade in your existing Bike and purchase a qualifying new Bike between event dates 5 - 15 June 2026 and delivered by 21 June 2026 at participating Group 1 Automotive UK retailers. The £500 bonus will be added to the part exchange valuation agreed at the time of transaction (valuation provided is valid for 7 days). A full appraisal of the part exchange vehicle will be carried out by Group 1 to determine its value. The part-exchange bonus offer is in addition to existing manufacturer New Bike offers accurate at time of release 06/2026. The part exchange vehicle must have been owned by the customer for a minimum of 6 months prior to the order date with a minimum value of £3,000 and maximum mileage of 100,000. The part exchange Bike must be roadworthy with a valid MOT and be free from any major mechanical issues or accident damage. Any outstanding finance must be settled by the customer before or as part of the transaction. Available to retail customers only, aged 18 or over. Subject to status and availability. Group 1 Automotive reserve the right to withdraw, amend, or extend the offer at any time. No cash alternative.
Barons Automotive Limited T/A Group 1 Brighton BMW Motorrad is an Appointed Representative of Barons Autostar Limited which is authorised and regulated by the Financial Conduct Authority for consumer credit activities (FRN 685296). Group 1 Retail Limited T/A Group 1 Norwich BMW Motorrad & Group 1 Reading BMW Motorrad is authorised and regulated by the Financial Conduct Authority (FRN 312637). Each firm is a Credit Broker not a Lender. When you choose to arrange your vehicle finance through Group 1, we will introduce you to our preferred Lender at a fixed interest rate. We do not charge our customers any fee for this service and introductions do not amount to independent financial advice. The lender will pay us a commission for introducing you to them either as a fixed fee or a fixed percentage of the amount borrowed. Information on the amount and calculation of this commission will be provided prior to the lender introduction. Terms & Conditions apply. Guarantor may be required.